Rich and Proud Of It: Why You Shouldn't Apologize For Being Successful #TheOnePercent

You can be lazy as hell and be rich, and you still don't have to feel guilty if you've done that by producing other things that other people voluntarily want. It takes one free person to create change. This is the show for them. We are the creators of the free world. This is capitalism.com and we are the 1%.

Hey, a quick note for you Amazon sellers and brands who want to be on Amazon and haven't made it a priority yet. I am often asked about changes with reviews or changes with Amazon terms of service or changes with what's working with ranking and all of that kind of jazz. And I'm proud that I have partnered with one of our backroom members. His name is Jeff. He runs an agency that specializes specifically in optimizing your Amazon presence. So if you're a brand that is neglecting Amazon and you've heard me talking about it and you're like, we know we gotta get this together, or if you're an Amazon seller and you know you need to turn your attention to audience building and funnels and the stuff that is really gonna grow your company, I would recommend that you give a quick shout out to my boy Jeff at Turnkey Product management. They're@TurnKeyProductManagement.com and as I said, they're in the back room. They work with my team and the rest of the big companies and equity groups that are involved in our little circle. And they're usually ahead of everybody else in terms of what's working, what's compliant, what review strategies are cool and kosher and are actually effective. And they're not out there hawking a bunch of info products. They're out there actually doing it. So they're an implementation agency that just handles it for people. And they run their own businesses, some of which they have built and sold, kind of like yours truly. So I feel really good about partnering with them and recommending the big companies and the brands that I work with to outsource their Amazon management over to Jeff and his team. So if you're looking to add some automation into your arsenal, I would recommend the good folks@TurnKeyProductManagement.com and Jeff and I are on speed dial with each other and are collaborating on what's working. So you're always getting what's the latest and greatest in the Amazon world. So contact those guys if you're looking to outsource, automate and optimize your Amazon presence@TurnkeyProductManagement.com.

People who think that Rich people are greedy people who think that, like, capitalism's evil, that there's a fixed amount. Come at me, bro.

You bring your sword, I'll bring my data.

The thing is, like, you just gotta take things seriously. That's why. That's the secret to business. You just gotta be serious. You just gotta take things seriously. Like quit f. Cking around.

I want to do this interview. Being super serious but doing inappropriate things, like the whole time.

God. Oh my God.

How would you feel about that? Would that be cool? No, I think it's fine.

How can you not feel guilty?

How do you not feel guilty?

No, you. I'm not talking to me. Well, I was talking to me when you were me. That's a different.

How do I not feel guilty about.

The fact that maybe. How was your.

I guess.

How did you grow up? Did you grow up. Would you say you grew up so privileged? Did you have. Is that a lot of problems in becoming successful?

Is the nut that you're trying to crack if I overcame things or is the nut that you're trying to crack?

I want to know if there are legitimate becoming. Becoming successful.

Oh, man. Like.

Like, I got, I'll say, my own example. It was easy. I didn't have any dependence. I was on my own. I grew up from. You know, I grew up in a fairly wealthy family.

You know, I always did well in school. I didn't have a really hard.

So you. So, so you. So do you. You have some entrepreneurial guilt?

No, I did. Who's. Who's being interviewed here? Who's. Who's being interviewed now? Or maybe I'm playing devil's advocate because I'm trying to get some interesting out of you. Who knows? But I want to hear your story. I'm giving you my story as an example. Wasn't that hard. I want to hear yours so we can talk about mine later.

Yeah, my dad was a school teacher. My mom was a stay at home mom until they split when I was like 11 or 12. And from that point on, we run reduced lunch programs. It's like government subsidized lunch programs at 12 years old. Basically learned I got to go figure out my own stuff. No one was going to take care of me. No one was going to help me. It was on me. Which by the way, I discovered later was a really unhealthy belief for the long term. But it made me. But it made me very personally responsible in the short term, which was. Which was a good strategy as a teenager. Really holds you back when you're an adult if you believe that it's all on your shoulders. But what that forced me to do was figure out how I wanted my life to be and what I wanted out of it. And we spend this. We spend so much energy today trying to insulate ourselves from hard times. But hard times are things that actually build us. And responsibility doesn't go away just because you hand it off to someone else. Like the responsibility of you to control and be autonomous over your own life that is there, infinite, until you die, until you're gone.

And.

And we try to stack the deck to insulate ourselves from hardship or doing a hard work of responsibility, but it's still there. And you can either trade that and be less free or you can create your own life. So for me, at 12, I basically became an adult. I started working at 12.

What do you do?

I umpired. I was a janitor at my church.

Oh.

I at 15, then started working at Dunkin Donuts and Baskin Robbins. 14 or 15. I think you had to be 15 to get a work permit. So I was 15. In fact, I remember this kid in the computer lab. His name was Scott. It was. This was when AOL Instant messenger was still a thing. He was messaging with somebody and he read it out loud. Hey, do you want to get together after school today? It was a girl that he was. He was. He was dating in high school. And I look, I'm like, who the hell has time to hang out after school? I didn't have an after school. I went and worked and then I studied and then I slept when I could and did that through high school and then started my first business at 18 now. But now, here's the good side, is that made me a very hard worker. The downside made me very dark and lonely for a very long time. Suicidal depression, feeling like everything was on my shoulders, and incredible darkness. Right? And that's another challenge that had to be overcome. And overcoming those things is how you become the person that you are to be. That's how you uncover everything that you are. And so we spend so much energy trying to hide from that in reality, that is the path through. We've all got it. We've all got junk. You've got junk, I've got junk, you've got junk. We've all got it.

Shinichi's got.

And so the idea that we can use that as an excuse, like, yes, it's a variable and it's also part of your uniqueness and value is unique, inherently unique. So it's also the thing that makes you great.

Okay.

It sounds. Basically, you've done a lot of hard work. You've just constantly been working. So you feel. No, I mean, it's. I would. I would imagine it's impossible to feel guilt if you've known. You've always worked since you were 12.

Well, so these are. These are not correlated ideas. The idea of working hard and not feeling guilty. These are separate ideas. Like, you can be lazy as hell and be rich, and you still don't have to feel guilty. If you've done that by producing other things that other people voluntarily want, there is no guilt associated with that. In fact, I probably feel more guilt about working too hard than I do about the money that's in the bank.

Really?

Yeah.

That's good.

Yeah. Because there's an opportunity cost to how much you work. I am now in my 30s, unlearning all of the hard work that I did as a teenager and in my 20s.

It's funny, my family's from Indiana, Indiana and Illinois, so I have that Midwestern. Like, it's insane. I don't know. My parents taught me to be so hardworking, and it's just like, if you're not working hard, it's. You're doing something wrong.

Yeah, that served them up to a certain point. Doesn't mean it has to serve you. What part of Indiana?

Portage the North.

All right, cool.

Steel mills.

Marion, Indiana. Lived there for four years. Oh, really? Yeah. Anyway, go on.

Whatever, Whatever.

Indiana, Whatever. Indiana.

Like uncles or like Jim Bob and like, you know, it's just really. My grandpa. My dad was little Bobo.

I loved. I loved the cornfields. Man loved love Indiana.

So, okay, so basically now you're a big proponent of capital.

So, like, a little.

Yeah, a little bit. You. You only founded the Capitalism Conference.

Now, why.

And I remember you saying, like, why are you. Why is it so important?

There's lots of strategies you've used to, you know, become wealthy and you've taught some of your stuff, and I teach people how to. How they can start Internet businesses and yada, yada, yada. But you started Capitalism Conference not to teach a specific way to start a business, but as a way to connecting people and helping, you know, helping entrepreneurs or aspiring entrepreneurs. What was. What was the point. Point of it? Because you. You'd been talking about this a little bit earlier, and I actually think it's really intriguing and would like to hear more about the impetus.

Yeah, so the impetus was realizing that if I really wanted to go where I wanted to go, which Is my ultimate goal is to buy the Cleveland.

Indians, which is so weird. He's serious, by the way.

He's so weird. What's weird about buying the Cleveland Indians? Get out of my house. You're in Austin now, so whatever. You have never loved anything, John. You don't know what love is. So I can tell you what love is if you want to know later.

Stop.

So cameras are rolling.

Where are we going with this?

I wanted to hear what the impetus was.

Right? So midget porn, which is.

It's not a big. It's not like. I just don't think there's a ton of money in events. Like.

Oh, there's not. No, there's shit money in events.

It's not.

Right. No, the impetus was this. The impetus was this. I have. I have. I have this goal right here. And in our world of talking about Internet businesses, like, that's great up until a certain point. And when you get that, you say, okay, well, who's, like, building a real business?

I have money. I have a lake house. I have another house.

So this was so.

No, no.

I own all of this because of what I did at the capitalism conference. So I had built.

Oh, interesting.

I had done the Internet thing, right? You can make $10,000 a month in your underwear or whatever. Okay, great. I wanted more out of life. Well, then what. What do you. What do you. What. What's your. What are you after? What do you. What's. What matters to you? What are you building that has a legacy to it? And I didn't even know how to ask those questions of myself, so in order for me to.

Why not?

Because there was no one around me asking those questions, like, you are who you surround yourself with. We are tribal beings.

Who were you surrounded with? Are you living in Cleveland at the time? Are you living out.

I was living here in Austin.

And who. Who did you.

Other Internet entrepreneurs. Hustle and grind and passive income. Right. All great things. Okay. But I wanted to play a bigger game. Okay. And so to play a bigger game, I needed to get around different people. I didn't have access to those people. I did not have them. So I just paid them.

Beautiful.

So I just want money. Can do. I found out, actually, this was all of my retained earnings at the time. All of my retained earnings I put onto the table.

Are you serious?

All of it. I rolled all the dice on my first event.

You're freaking crazy.

I am not crazy.

Are you serious?

So here's. Here's. This was my nuts. It was not nuts. And here's why. So.

So don't ever put on. Yes, go.

So I would say it is a good investment to roll all your dice on a mentor. I just knew I couldn't pay the mentorship fee of the people I wanted to be around, but I could get them for a day and get them for one day to all fly into Texas. And if I spent three days with those people and invited other people to join, maybe I could help mitigate the costs.

And what are the booking fees of some of these people? I'd imagine 25 to 250k.

Yeah, it's a good range.

That's a good range.

Yeah. Yeah. So I was spending hundreds of thousands of dollars just to get these people in.

It's not. It's not cheap.

And that does not factor in. And then we fed all the attendees and had all the stuff. Right, Right. So, yeah, it's. This is not.

This was not a business to me. This was an investment in myself.

That's why I think it's crazy, but it's interesting.

So, so, so what happened then was over the next couple years, I built a company to $10 million and sold it. Right. I started inspiring a bunch of entrepreneurs around the world. And the reason was because I started thinking differently. I started putting together the thought patterns of the sharks on Shark Tank and the Gary Vaynerchuk and the people who. Who ran big enterprises. And as a result of doing that, your brain just fires differently. We can all think of a time where we met someone and everything changed 100%. Like, there was a person. One of my buddies, Jeff Wood, says, if you've hit a plateau, it's because you're missing a person, not a piece of information. Because how many times do you go watch a YouTube video and then you're like, that was good information. What do I do now? It just becomes a longer to do list. But when you meet a person, you.

Change and you're talking physically, right?

Well, yeah, I mean, biologically, we change. We literally change by, like, literally.

This is some trippy stuff right here. So if you're. If an alpha male dies, the second in line usually becomes alpha male. Then there's a testosterone increase that literally prepares that person to become the alpha.

In humans.

In humans. In humans. So how do we.

How does that like it? Tony Robbins dies and I'm just gonna get a. Whoever somebody else.

If he had a second in command. If he had a second in command. If Jericho, his son, took over, there would be a physiological change in him of now leading that Empire.

That's. Yeah, that's totally.

Isn't that crazy? That's really. And biologically you are wired to be like predisposition for certain fit in the tribe. So it is. You change and you change your environment. It is a both. And so all this to say who you surround yourself physiologically changes you. Biologically physiologically changes you. And it changes what you think about, it changes what you normalize, it changes what your habits are. Everything is who, it's not what, it's not how. Sometimes it's when, but it's always who that. Like the, the hack. Like the hack to making a million dollars is hanging out with people who make a million dollars. That's the hack. Like yeah, we could go through like these like algorithms and like systems and all of this. You are not likely to force yourself to, to, to, to. To actually will yourself into doing those things. But if you are surrounded by people to where that is normal and natural, you just become that person. You have to. The tribe says you have to. So I every year just book. The people that I'm scared of are the people that challenge me, people that make me play a different game and I bring them into Texas and I put it all on the line for the capitalism conference. Right. I make my money in other businesses, capitalism conferences. I do for me and for my people in order to play a different game. And that's why my life has changed so much in a few years that I've been doing this and why everybody who goes to that says the same thing.

Interesting. And dude, that, that is what's funny. What's funny about this is it seems so easy. Like he's like, oh, this is a hack. Well just surround yourself with people who are like where you want to be or like he's saying it's a hack, but it's like it's a, it's actually a real hack. And I, I'm going to just kind of parrot this. My really quick origin story is I got, I was working for an ad agency and they, this guy Chris Daigle who's consultant for, you know.

Yeah.

So he invited me to this, the, the secret, the Secret Society mastermind group which is this guy Neil Strauss, this author Neil Strauss Group that It was like 50 or $100,000 a year and they were having a get together at. They do once or twice a year at the Roosevelt Hotel in Hollywood. They rented out the whole second floor. There's a bowling alley, lounge, you know, all this stuff. All these douche, like uber rich douchebag super rich marketers. Who else can afford $100,000 a year for this? Like, really?

That's. Heck, you got to be a douche to be successful.

Not a. Not a what. But you know what? You know what I mean, what? It was Neil Strauss's group, so I understand, but the point is I was there and I met. I met the guy who would.

It was.

And I was. I was. I felt. Imposter syndrome.

Yeah.

Oh, my God. Every person I'm talking to, they're like, what do you do? I'm like, oh, I do. I manage. I'm a pay per click manager, like analyst. Like, it was crazy. But from there, I got it. I got one client which ended up paying me $50,000 a month. They put me. They said, oh, I'll give you 10,000amonth or a percent of the revenue you create for the company. And that ended up becoming a $50,000 a month deal that lasted for years. And that was my start, but it was putting myself in this room. I was like, holy shit, I gotta get like, how does this. So, dude, you're right though. The hack goes. Goes on. Now I want to challenge you and I want to. To say, okay, that's cool. You. It takes three months of freaking work to put on a capital isn't. Aren't there easier ways to put yourself. I mean, couldn't you just join an investment group and probably, you know, couldn't you surround yourself with grizzled old deca millionaires?

Probably. I wanted a very specific group of people when I started doing this.

Self help people. I mean, couldn't you just do this?

Oh, maybe, maybe.

I mean, didn't you. Did you not think about. You're saying, like, you know, like, oh.

Like obviously I wanted all of those people in one room. You wanted specific people in. In the same room at the same time. That's what I want.

Why so specific? I mean, because you probably could have got the same net worth or the same people in the personal development industry. Join Joe Polish's mastermind. You join Dan Kennedy. You pay him 50k.

Yeah, well, first of all, those are two marketers. And I didn't want to hang out with other marketers. I wanted to be around business people. I want to be around empire builders. And so I wanted. I wanted to be around specific people.

Who are those specific people? And why was it so important to have them in the same.

Yeah, sure.

So rather than join us.

So three people that I booked for year one were Gary Vaynerchuk, Robert Herjavec, from Shark Tank and Grant Cardone.

Huge. Huge.

So I'll explain why now. I could tell you my personal feelings about all of them if you're curious. Another time. But I've talked about that publicly anyway.

Yeah, tell me the big why, then. Tell me.

You can Google things you learn. You can Google my name and Grant Cardone for some fun stories. But. So those three specifically, here's why. Gary Vaynerchuk has a similar goal of owning a major league or a major sports franchise. He's 10 years ahead of me, so I want to find out how he thinks differently.

He's 10 years ahead of you.

He's 10 years ahead of me in terms of net worth and following at that time. So I want to know, okay, how does he think differently than me? So if I spend a day with him, I think he'll be able to get 80% of how we're different. I want to know how he wants, how he plans to own the New York Jets. I want to know what he focuses on in order to build that. What's the strategy that he plans on doing? I'd never heard him talk about it before. Now he talks about it publicly, but I think that was the first time I booked Robert Herjavec because Robert Herjavec is following a model that I'm really envious of that I want to build on my route to owning Cleveland Indians. That's the physical product that is. That is having a stake in a company and having a platform that makes that company grow. The whole reason why I teach this stuff is because my model is I want to have a stake in a business, and I want to impact that business by the platform that we build@capitalism.com Interesting. And then.

So you want to capitalism.com to be the shark tank of physical products.

Correct? Yes. And Grant Cardone claimed to own hundreds of millions of dollars with real estate. Right.

He's also a marketer.

And so if that had been true, then that would have been a nice down payment on the Cleveland Indians. And he was 30 years older than me. Well, if I can reverse engineer that, start doing that now, that would be. That'd be really interesting. So those are the three things I learned from those specific people.

Now, what's the big.

And we've been going on a little while over 20 minutes or something. Yeah. What is the big. I don't leave the audience. What is the big thing that you learned from this overall? And not, you know, not the. I know you did interviews with all these people or Whatnot. But what is. I'd say, what was the big personal thing that you took away from this that maybe you haven't told anybody about or. I don't know. But what is the big overall thing? Where did. Did it change your direct.

Because that's it, you know, here, commitment.

Here is whole thing for this moment where you bring these people together.

Here's the thing that I've discovered that I've never told anybody. Yeah, we've all got insecurities, imposter syndrome, junk things that hold us back, stories, problems, reasons why we couldn't. We've all got it, all of them. So Grant, regardless of my personal interactions with him, was an addict for years, overcame it, channel that into business, is wildly successful now. That's fucking admirable.

Gary, immigrant from another country, started with nothing. Nothing. Built everything that he has from absolutely nothing. So you realize that we've all got junk and reasons why we could make them excuses. I'm this gender, I am this ethnicity. I had this setback. We've all got it.

Sure.

Some people overcome it, sure. And that's a result of who you become. And that is usually the result of some genetic makeup DNA. But it's mostly things that are within your control. What you listen to, who you hang out with, the books you read, the habits that you practice, and the way that you fastlane all of that is by changing who you hang out with. That's, that's, that's, that's it. That's everything. That's badass. Thanks. I like you too, so much.

Dude. Awesome.

Thanks for having me over, John.

Dude, you know, you know my lake house. Is there anything else you want to.

Here in my lake house? Here in my lake house. Just bought this new John Crestani here.

Is there, is there anything else? Buy my stuff and subscribe to my podcast@capitalism.com Cool, dude.

Thank you so, dude, thanks for having me, man. This is fun and I love, I love this sort of stuff. I love this.

This is awesome. And I love your beard.

Didn't put the oil on today, but I'm happy you noticed.

Guys. And scene.

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