Satori Prime: Money Blocks that Hold You Back

Foreign.

Hey, gang. Welcome to Freedom Fast Lane. Today I'm going to be joined by two guests, which is a Freedom Fastlane. First, we're going to be joined by the band of brothers of Internet marketing, Guy and Elon Ferdman, who are better known as Satori Prime. These two guys are really well known for their Internet marketing skills and just their ability to create money out of thin air. But are common conversation today turned more about what's between your two ears and how that makes such an impact on the amount of money that you earn. And you'll even hear me be fascinated with the idea of what can hold us back from what we are truly capable of. And as I get to know these two guys, I'm realizing more and more that the success that they've experienced and the success of their students isn't necessarily because of some revolutionary tactic that they're following for Facebook ads or something. It's really about their level of self knowledge and how well they understand themselves and how they're able to pass that on to their students so that their students feel empowered to make the changes in their lives that they want to make. So I hope you're ready for this one. This is a good one. Enjoy today's show with Satori Prime. Hey, everybody, this is Ryan Daniel Moran with Freedom Fastlane. And today is a first because I have two guests today. They're the Ferdman brothers, better known as Satori Prime. They are two of the leading minds in Facebook marketing in the world. But we're not going to talk about Facebook marketing as our main topic today. Really why I wanted to have Satori prime, the Ferdman brothers on today is because they have a track record of working with people who they can tell have potential, but they haven't been firing on all cylinders and they aren't living out that potential. They're not yet living extraordinary lives. And they take that diamond in the rough and they're able to work on the vehicle that being your brain, that being that their self perception and working on that vehicle so that it sails in smooth sailing into living an extraordinary life. So, Guy Alon, thanks for hanging out with me, both of you, at Freedom Fast Lane.

Yeah, man, thanks for having me.

I didn't know this was your first threesome, Ryan.

I have no recovery from that one.

And we're off and running. There we go.

That's one way to start off Freedom Fast Lane. Gentlemen, you have explained to me, you have told me that you've had some incredible stories, you've worked with Some people who were just had very. Either they had their head down and weren't positive about life or they were living in, I think you said living in their car. And are now leading masterminds and our authorities in their, on their, in their field. Tell me some stories about some people that you've worked with that you've seen radical changes in their lives.

Okay, I have to share you this one amazing story and you, in your, in your podcast, you actually share links to like videos and stuff, right?

Of course.

Okay, cool. So I'm just gonna write down. Cause you have to see this video and I'm sure this guy's gonna let me do it.

But we had a client a long time ago. I'm going to just say his name, his name is Sri. And he was an accountant. He wanted us to basically help him. He was sick of being an accountant, trading time for money, not spending time with his family, et cetera, and then comes to us and wants to launch his product. So we sit on the phone with him for two hours and literally, I'm not kidding you, in two hours he may have said four sentences. We're like, sree, this process is really not going to work. Like you actually need to be communicating with us. Fast forward about. It was a 12 week program. Fast forward to about week 10. He launches a product that we had worked with him on, put about $100 in advertising behind it, generated $3,000 that first week, put another hundred dollars the next few days, did 7,500. Within basically three months, the guy had a multiple six figure business on his hands. That's not the best part of the whole thing, but I know that that's what people love to hear. I'm at an event in London two weekends ago and he's there. And mind you, the guy that said four sentences to me wrote a song, wrote his own lyric song, which is amazing about having passion on fire. Just brilliant lyrics. Sang it publicly in front of a table of about 30 people sitting there. And I'm looking at this man and this is literally a 12 month transformation. And I'm looking at this man and I'm like, you are not the same human being that came to me. Just clearly not, you know, and he, I mean, he's shifted his relationship with his kids and his wife through that process, et cetera, which I think is always amazing when people go on this journey. But honestly, to me, like that was the most. I sat back and I went, holy crap, I cannot believe that I'm looking at the same man. Right now.

Okay, I want you to tell us, what is it that you do with. With your clients that you're taking on these incredible transformations? But give us one more story before we go into that.

Bro, you want to give another one?

Tell them. Tell them Piper's story. It was pretty good.

Well, you're already there.

Tell him.

You were the first one that met her, so you should kick it off.

Okay.

So Piper was another one, came to us. Writer, child therapist, but really down and out. Like, lost a job, was literally living in the back of a car. And while I knew she didn't have money, which I guess is a thing for a lot of people, right? Like a scarcity conversation around money, I just knew there was something in her. Like, there's a drive and a passion to actually do something great this lifetime. And I think that, honestly, before we go to all the other stuff, I honestly think that's more important than any of the other qualities. And we worked with her one on one for a long time. And, you know, like, when someone comes to you and they just. There's two. Two people, kind of those that just kind of go through the motions, and those that want to make sure that everything that they're doing is right and on track. And she was 1. She was in the second category. And she was really, really adamant about asking questions and learning, et cetera. And we were at a time in our business where we actually dedicated a lot of time to her. And lo and behold, now she's off and running.

I think she bought her own house recently. She told me, looking to adopt a kid. Like, you know, completely different life. I think it's about 18 months since we started working with her. And, yeah, I mean, she's out there creating her own passions and sharing her own talents with the world, which I think is what we try to bring out in people more than anything. I mean, our tagline is turn your passion into money in your bank account. And I think as long as you can tap into that talent, as long as you can tap into your specific talent.

Money will never be an issue for you.

Okay, so let me ask a really blunt question. You guys are two of the leading minds in Facebook marketing in the world, but you have all of these transformational stories of these people completely changing their lives around. It has very little to do with money. The money is just a reflection of who they become. What the heck are you guys doing with these people?

That's such a good question. So I'll tell you a really quick story about me when we When I first got into this industry, I remember that at that time. So I was about 27 years old when that happened. I remember about at that time I had. I thought I was a really authentic person. I am a very authentic, like, integris type person, I believe. But I had these kind of like, borders in my life where I look at, like, okay, how I showed up at work because I was still working then, how I would show up with my family, and then like, how I show up with my friends. And it wasn't like I was a different person. But, you know, you kind of like alter your personality just enough to be in those different spaces and, like, appease those different spaces. And I remember when we started the business, and suddenly I didn't feel like those borders existed anymore. I suddenly felt like if I wasn't working on my business, I wasn't working on my relationships. If it wasn't working on my relationships, stuff with family wasn't going on. Then if like, again, with like, friends, you know, everything just seems so intermingled and this borders disappeared. And I just started showing up the same everywhere. I just realized I didn't have to be different anywhere. And it just was a really freeing experience for me. So what I noticed today is we'll bring people in who are interested in developing a business for themselves. They never considered that they can do something they're passionate about, make a lot of money doing it, like, a lot more than they've ever made in any traditional workspace. And what we find is that while we're teaching marketing, because we're not these overtime personal development people, I think we're just starting to pivot our business towards that space, like, really right now. But for the most part, we haven't presented ourselves as personal development coaches, although we have a pretty vast background in it. And what I noticed is as we talk to people about marketing, Elon and I have studied language and its effect on human beings for a long time. So when a pattern comes out of someone's mouth, that's disempowering them. And it could be around a concept like marketing, like putting up an ad on Facebook, Elon and I are so keen to hear that that's just a microcosm of a macro problem in their life. Right? Because even if someone says, like, I won't take action putting up an ad because. And here's my reason why, it's the same reason they haven't taken action in every area of their life when they saw that they wanted a specific thing to happen. So we get really keen on that. And then we've gotten really good at weaving in and out of marketing conversation by having these small little pieces of personal development stuff come in that are really just contextual. And distinction shifts in the mind in terms of how to think about things when you're disempowered and how to recontextualize it so you're re empowered. So they get re empowered in taking action around their business. But where it really shows up is everywhere else in their life. Around their relationships, around their family and friends, around their significant other, around their kids, because it's the same thing. They get to that point where it's like, I don't want to do this with my spous. And then they break through that wall. And this we just know from our coaching days, you don't need to look at your entire life. You need to pick one area of life, anything that's not working. And when you transform that area, everything is transformed. It's not like it only impacts that area. And I think that that's been our key. And I personally believe that that's what we're bringing right now to the industry. That's been a huge lack because a lot of the guys that I know that make money in this industry, and I won't say any names because I wouldn't want to call anyone out, it really is just about the money for them. Everything is transactional and it's not about being service oriented. And I was very disillusioned when I came into this industry thinking that everybody was so service oriented. And look at this great industry that has no corporatology. We're all in it to make each other better. And it's bullshit, right? There are people who really care and there's people who just want money. So I really am happy to see that we're starting to at least touch those levels by doing what we're doing. And it's not just about the money.

So you look at life as though it is integrated because it is that everything is connected. And from there you look at what areas in people's lives are being not fully expressed and you work on specific areas because it all impacts everything, right?

Absolutely.

So let's go through an example. You're working with a client, you would call out one specific area, give us a walkthrough of what that might look like when you're working with somebody one on one.

So I'll give you one that pretty much everyone deals with. And in our masterminds we see happen Quite often. So like, everyone deals. I don't care who you are. Two things everyone deals with is fear and procrastination.

Okay?

You put someone in a context. What I mean by a context is like a playground. Okay? So a playground can be a sandbox. You got to build sandcastles. A playground can be a basketball court. I'm going to show you how to shoot hoops. Our context is build a business online, right? Like that's our sandbox. So you send someone and you tell them to go do homework. XYZ Inevitably we have these three month long programs. At some point during that process, every single person in the group deals with the walls. That's in their way of producing the success that they want. And for some people, it's like their laziness shows up and they procrastinate. For other people, it's the fact that they've never had accountability. They just don't do the work for other people. And something that we notice is when you're just about to kind of scratch that level of success and pierce through that wall, the storm is kind of the loudest. It's kind of like the. I don't know, I say it's like the universe throwing everything else it's got at you before. It's like, are you sure this is the life you want? Are you sure this is what you want? And those that actually finally make it through that thing actually get to see the life that they've always dreamed of. So let's just use one of those examples. Like, someone will show up and their life, they'll message us and be like, look, I got back out of your program. I got this happening and this happening and this happening and this happening. And inside I'm kind of laughing because I'm like, I know why this is happening because I've seen it happen millions of times before. It's happening because you're literally right there. And so what we'll do is we'll literally sit with them and not talk about business and not talk about anything, but just deal with where it is in this moment that they are stopped. And generally what you notice is that where you're stopped is not new.

So they'll say like, blah, blah, blah, but this and that, that, but whatever comes after the. But like, but you know, this happened with my finances or this happened with my time or whatever that same issue is. The same issue that's been holding them back in life forever. And once someone sits back and like even for five minutes just reflects on their life and is like, huh, okay. Yeah. When I used to do that, that happened. Yep. That repetitive. Yep. That happened again. Yep, yep, yep. They kind of get to a point where I'm like, okay, well, look, you're working with us, right? So you have a choice now. You can keep going down that same path and you know exactly where that's going to end up, or you can do something new and have a completely different life on the end of this. And you'd be amazed how that, that literally, that one conversation alone can completely shift someone's life into taking that one additional step. Or, you know, like in gym, doing that one additional rep where your brain just stops. Like, I can't do it.

But that.

That thing is the thing that makes the biggest difference, not all the stuff that you already know to do.

The thing at the end of when it's comfortable outside the comfort zone is really where the magic is really built.

And just one other thing you just remind me of, that unknown is what freaks people out.

Yeah.

And what guy and I always teach is get comfortable with being in the unknown, because that's where magic happens. And the more you get comfortable with unknown, the better your life will look.

So the people who you work with, what type of change are they usually looking to make and what is the overall change that they end up making by addressing one of those. But I can't, because issues that is integrated with the rest of their life.

That's a great question. I think what's important to distinguish here is that most people come in with the idea that money's gonna fix everything. If I just had more money, I'd have more choices. I have more freedom around my time around a lot of different things. And I think what surprises most people is that they find value in a lot of different areas and appreciation and happiness way before they ever find the money. And then it's. And then the money comes because the money stops being the primary focus of everything.

So I think, you know, that's the kind of lie. Right. In the corporate world, it's a climb up. And when you make enough money, you'll be able to become the person that.

You think you want to become and you'll be complete.

Exactly. We kind of flip the script and we say, you know, fuck that. I've done that. I know a lot of people who've done that. I don't know that that's ever led to true happiness for them. And I'm not saying money's not a great thing. I mean, the game that we're Playing, at least in the way that life is played today, it definitely opens up some freedom. I think it's bullshit to pretend like it's not important, but ultimately I think they find a lot more confidence and value and their character and their self expression and trusting themselves. And that leads to so much more fulfillment than money ever would anyway, or buying crap ever would anyway. But when those pieces are in place, money is an easy thing.

Money just kind of shows up when you're living fully, like the fullest expression of yourself.

Yeah, you just show up.

Totally.

Words out of my mouth. I was going to say that. I think ultimately they come from freedom of time and money. I think that's people's biggest drivers to start their own business. What they ultimately walk away from time and time again and we get the most emails thanking us for is for the first time in their lives they feel like themselves because we give them the right to be themselves. As you know, I love that line, let your freak flag fly. Like Guy and I are rough around the edges and we're blunt and we just hit it between people's eyes. But you know what? That gives people the space to be themselves. And then they know that, like, wait, I don't have to pretend to be someone or like I don't have to copy myself and be Ryan Moran or Satori prime or whatever, but I can just be me and still produce results. And then the irony is that when they're them, they actually produce the best results.

That I think is the biggest gift that people get.

So let's get people there right now. What are those things that you're seeing preventing people from showing up there? If you know, a lot of people who listen to Freedom Fast Lane do so because they want to have a business and they want to have the income to live an extraordinary life. What you're saying is the way that shows up is by developing the vehicle, developing the person first. So when people come to you, what are those things that are holding them back from being their fullest version of themselves?

Great, go ahead.

Hold on, I'll just say two words and Guy, you can explain. My two words are fear and having to be accepted are the two biggest factors that I see holding people back today.

Yeah, I think that's a good way to say it. I would just say that everybody has some story of themselves, that.

They'Ll name it a lot of different things and they'll tell the stories a lot of different ways. But ultimately what's down below, the entire thing is some version of I'm not good enough.

And most people we know, especially with entrepreneurs, right, because there's a psychological profile to people who want to be entrepreneurs are people who are striving to be the best versions of themselves. Kind of maybe a perfectionist mentality. They may have been like straight A students in school, or it was like the person who was down and out and had to prove everything to everybody about who they could be, especially to their parents or stuff like that. So, I mean, it's like psychology 101, right? Like, everything comes back to, like, mommy and daddy issues. And I truly believe unless you've dealt with those things, you really won't experience freedom ever, ever, ever, ever. It doesn't matter how much money you make, it doesn't matter how much crap you buy around you, you cannot do enough to fill that void. The only way to transform that feeling is to literally alter how you contextually see yourself and how that lets you be. So I think that that's what people sense when they're around us, is that we're free in a lot of ways that aren't, that a lot of people are not in terms of who they're being. And it has nothing to do with what's around us. It's just a choice that we've understood that we can make. And I think, like Elon said, we give permission to people to be who they are because I truly believe that that's how we show up in just about every area of our lives these days. But. And that in itself, I think, is enough to set most people off on, like, wait, wait, wait, wait. I haven't seen this before, right? Like, I haven't experienced too many people around me that have this, what are these guys doing different? And you just see what we've gotten really good at is creating listening.

For what we can offer. And so it's kind of like a tool pattern. Like, we train people on how to listen maybe for the first time in their entire lives. And then we show them that what they're already doing has led to the results that they have. So if they're not happy with the results in their life, doing more of what they're doing is just going to give them more, better, different of the same results. So suddenly they're like, wait a second, I don't know any other way to operate. And then we start showing them some new ways to operate. And maybe that's a leading question for the next part. Maybe it's something Elon wants to answer about what that process actually looks like.

Well, first before you answer that, I want you to answer the skeptic who comes in and is like, oh, come on, I'm not going to sit here and talk about my daddy issues, how I'm not feeling fully accepted in order to make more money. What do you say to that?

I say, well, there's the door over there.

I don't want to coach people who aren't uncoachable. I mean, like, I want you to.

Talk about that for a second. How exactly does things that we haven't addressed in our lives, because this is new for most people, is the idea that things that we haven't addressed in our lives are hold us back from being our full selves and getting the results that we want. We never think about something that we haven't resolved, that we're not aware of can prevent us from taking action on a business. We never make that connection. So explain that a bit.

Yeah, go ahead, man, go ahead.

The thing that I think people underestimate, especially those that are successful. So, right. Like when you reach a certain level of success because the decisions we made as we grew up are affecting us every single day. I always give people the image, like there's always a seven year old version of you. And however old version of you walk into every single situation, the game that you're playing with yourself is whether you listen to the adult version of you in that particular situation or the seven year old version of you. So I'll give you an example. Like you're an accomplished business person and you walk into a networking event, right? But you at the age of 12, walked into a school dance and everyone made fun of you because you wore some weird pants or something, right now, in that moment, to survive that moment. Because to your brain, from a neuroscience level, that's like death being humiliated like that. So you have to make some sort of decision in that moment to survive that situation. The problem is our brain is a super computer. So that's both a good and a bad. So that kind of tough skin has probably given you access to be an incredible business person. But you can walk into a certain situation and that brain will pull up that same card, right? Because unknown, like we said before, is terrifying to the brain. So what it will do, it'll try to find situations that look like that situation. And so you walk into this room and what most people do is it's literally like if I can paint the picture, they'll turn to the 12 year old that was hurt and ask this 12 year old, how should I Interact in this situation and then they buy that 12 year old's BS and walk into that situation and are acting like the same way they acted when they're 12 years old. Now this is completely unknown to that person because you just think this is the way I operate, right? Like these situations scare me or these situations make me nervous or whatever it is. And that stuff, you just think it is the way you are, but it's not the way you are, it's the way you've programmed yourself to be. Neuroscience is unlocking that. The brain is very.

Neuroplasticity, it's very elastic. In other words, like where we used to think at 23 kind of all got locked in, now we're just finding that you can constantly shift it. So through work, and this is a lot of stuff we do with our clients, we get them to see where these decisions are both good and where they're hurting them. And when they're good, keep them, keep doing more of them, but where they've hurt you. And sometimes, you know, you'd be really successful in business, but your relationship sucks, your love life sucks, you aren't around your kids, you avoid your parents, whatever it is, all of it is holistic. If one area of your life isn't working and you shift it, like guy can share an amazing story about cigarettes, but like you can give up smoking and that can be the reason that you're not making a million dollars in your business. You can lose 15 pounds or deal with your health and that can be the reason that your marriage is saved. Like there are so many things that intertwine that we probably don't even understand why. But it's you working on you, so it works.

So you're saying that we're programmed in a certain way, or we programmed ourselves based on our responses to certain situations. And when we get into those situations again, the brain goes, when have I experienced this before? And it goes back into its memory banks and pulls up other times it's experienced danger and it tries to fill in the survival part, tries to survive that by doing whatever is safest. But whatever is safest doesn't necessarily lead us to what produces the best results.

100%.

How do you shift that? Then.

It'S all within unlocking that you sometimes don't even have to get to the event that it occurred in. Although, you know, for some people that's therapeutic I guess. But that's not really the point. The point is to see that these decisions or this way to approach this scenario is just One of a hundred different ways. And so when people produce X result in their life over and over and over habitually, like they date the same person, they end up having the same job and getting let go from the same, like, you know, there's some sort of repetitive cycle. It's because they get into that situation, their brain does that thing and it stops. What you're trying to do is bring awareness to that choice. And when you are confronted with that choice again, instead of doing the knee jerk reaction, which is what human beings are programmed to do, that's how we survive. If you can just bring an additional awareness and then look at the same situation and say, okay, I've tried X, but there's also a B and C, let me try A today. And you just try a different approach and a different perspective to the same exact thing, and your results are completely different every single time. And then you find the things that work based on this kind of like, you know, trial and error thing. But usually people never get there because it's just like knee jerk, knee jerk, knee jerk.

Yeah. I think, I think the psychosis for most people is that they look at something that's not like everybody develops their success formulas, right? It's like, this works, this doesn't work. And eventually you come to a few characteristic traits that you put a lot of energy behind. And you tell yourself, and you really align that with your identity. You say to yourself, this is who I am, this is what I'm good at. And in a lot of areas of your life, that formula works swimmingly well. And then there's these few, like, important areas of your life where no matter what you do, like in dating, it's like the same, you keep dating the same person over and over again, right? That's everyone's story. Like, how come I keep dating the same, like, how come I keep finding the same guy? How come I keep finding the same crazy girls or whatever it is? And it's like the analogy to that is imagine walking down the same road every day. And when you get to the end of the road, you expect a different building to be there every single day. That's what most people are doing. And then they get to the end of the road and they just can't believe that it's the same building at the end of the road. So what we help people do, and you call it brain pattern, some of it is spiritual, some of it is emotional work. There's a lot of different places. The body pens up things and the mind pens things up. You could go at it many different ways. What we help people do is build new roads to walk down so that they have no expectation of what building is going to be at the end there. And one of the main key factors to success, in my personal opinion, is to learn the difference between being attached to a result and being committed to a result. And it's a fine line between the two. But if you can let go of your attachments and understand that your results that you want in your life are nothing but persistent commitments that you need to keep playing the game no matter what happens, you'll be fine. You'll get to where you want to get to.

So when somebody is starting a business or when somebody comes to you and they're looking to make a change in their finances, how do these routes connect to the money? Have you just found that people are locked in their pattern of doing the same behaviors by going to a job that they don't like and doing things that aren't making them filled up? And you encourage them to look at different paths? Or how does, how does it connect from where they think they want to go? Walk me down the route of the connections that they're making, the options that they're being given that shift their perspective so that they're living in that fullest expression of themselves that leads to money.

So basically, we talked about context, right? You put someone in the context. Context is, I'm going to build the business. And you know, certain people have a six figure desire, Certain people have seven, certain people have eight. Whatever it is, the reason I know that they have something in their way and they haven't reached, you know, their seven figure, let's say business is because if they would have had those things out of the way, they already would have been at seven figures. So once they get that, they're like, okay, so I get there's some shit in my way. You put them through a course, curriculum, or some sort of process where, you know, inevitably what I'm doing is like a, you know, if I was training an athlete, I know I'm gonna put him in a situation where he's not gonna perform at his best or his form is gonna break, or he's gonna do something that I know for him to get to the next level, that's what he needs to work on. And so for each person, it's different. For some person, it might be like a scarcity conversation around putting their first dollars into advertising. Then you deal with that conversation. But when you're dealing with that, you put Them in that context, they bump up against that wall of scarcity, which is the same wall they've bumped up every single time they've tried to do this before.

And through that process, you basically have them see and create a new perspective or build that new road, and they are just smashing through that wall, and then eventually they get through the next wall and next wall and next wall.

And.

And I just want to put this out there. That process never stops. I mean, Guy and I constantly go through that process. The walls, in my opinion, you just get better at recognizing them faster and figuring out ways to get around them or through them or whatever. Faster. But the lessons, like. And Ryan, I'm sure you can attest to this, the lessons, as you progress in business, get more expensive.

They get more painful. And that's why I think, like, you know, when someone tells me, Tells me that they got seven figures, it's not the money that I'm impressed with. It's I know who they've had to become to get there. And there's a reason that 1% of the world is as successful as 1% of the world is because they're willing to do work that 99% are unwilling to do, both physically and mentally. And I think once people go down that track and like, the most amazing part is once they go through that first wall, we call it pop your cherry, they're, like, so excited by it because they get to see what's on the other side. And they're like, show me the walls.

Show me the walls.

Yeah, I'm that way now. I'm in that period of my life where I'm like, show me the walls. Show me the walls. But I've been through so many that at this point, they're, you know, they're. They're either deep or big or more expensive. And when now I'm like, oh, I don't want to see this wall anymore. I want to see the other. I want to see other walls.

Yeah. I'll tell you what, though. I mean, the irony of the whole thing is so I think small victories are always important in the beginning for people. You know, same thing with people who have. Need to lose weight, you know, or want to lose weight, rather. That's the thing. They look at it as I need to lose 50 pounds instead of looking at it. How do I lose my first five pounds? That's what you kind of want to do, is you want to give people small victories, because the moment you have an experience where you've overcome something and think about any times in your life where you've ever been afraid, whether it was jumping out of a plane or whatever, it could have been walking across the room to go, just say hi to a girl. And that must have been the most nerve wracking experience of your life. But she says, yes, like the elation that you experience at the end of it. So people often ask like, well, how do I live a life of like passion and magic and stuff like that? They say, well, I mean, have you ever broken through something you're afraid of? They're like, yeah. I'm like, how did you feel? They're like, I felt passion, I felt magic. I'm like, uh huh. So you're living your life by running away from your fears. They're like, yeah. And they still don't get it. And I'm like, have you ever considered that fear is your guide? And that's a big eye opener for a lot of people. So I know that like how Elon and I operate is like we literally look at, it's like, what are we afraid of now in our business? What are we afraid of now in our personal lives? Whatever comes up, that's the first thing we go do. Because we stopped using it as a thing to run away from and we started using it as like the way that whales find their way back home after they haven't been there for like 10 years. It's like the beacon.

So fear is the indicator of bliss and magic on the other side.

Absolutely. But you're also.

You just blew my mind right there, man.

But it's gonna also re pattern your brain, right, because you, how you start experiencing yourself is someone who's unstoppable. Because people who are stopped by fear, they just, they train themselves to be a fucking afraid of everything. Right? We grew up in a life, especially kids today, and I hope this I'm wrong about the generations upcoming because we've protected them from so much, but at the same time they're exposed to a lot of information. That.

That protection that parents have done to their kids is what makes them ill prepared for what really comes later on in life. Right? And it's amazing because children aren't afraid of anything.

Yeah.

It's like, I'm gonna go jump here, run there, do this. There's no fear of getting hurt. There's no fear of failure. There's no fear of anything. And have you ever seen a child? It's like the most jubilant little freaking animal on the planet. And then as we grow up, it's like being cynical and resigned is like, that's what an adult looks like. It's kind of ridiculous. And then we all spend our lives trying to get back to being kids, basically.

So I loved all of that. But my favorite part was when you sandwiched the F word between the two syllables of afraid and made a new word.

Hashtag.

Yeah, hashtag that one.

It's so true. I mean, I have an almost 3 year old and 1 and 15 month old at home and knowing all this stuff about human development and then watching kids go through the development process, and my little girl Aaliyah is just in the process of figuring out how to walk. Imagine for a second if you as a human dealt with everything in your life the way you dealt with walking. They fall on their face, on their butt, on their so many times throughout the day. If an adult had to learn to walk, they'd fall three times and be like, ah, this is too painful. I'm not gonna do it.

It's insane.

And then they'd never walk.

And then they'd never walk.

Right?

But that's how. That's how we treat most things. Like, someone will come to us and be like, okay, you guys teach me Facebook, right? And we'll show them some things to do, and they'll literally try it two times and be like, it doesn't work. I'm like, well, that's not really an accurate statement because we're killing it doing that same exact thing. So I know it works. What doesn't work is you. And then they got to kind of sit back and go, wow, okay. And then they kind of got to reevaluate and look at where are they stopping themselves and what are the conversations stopping them, et cetera, et cetera. And then they plow through it. And then, you know, two weeks later, they're creating amazing results.

Yeah.

So would you give us one wall that people who are listening, even though you don't know who's listening, could you give them one little thing that they could practice in order to stretch themselves just a little bit and maybe get a taste of what it feels like on the other side?

Hmm.

Good question. Here's what I would tell most people to get started with is, number one, you need to recognize that the little voice inside of your head is your voice. It really is a mechanism of the brain. It is very. It has a. Its preliminary job is to protect you and save you and make sure that you are alive. Okay. So it's great when a car is barreling down the road and you need to roll out of the way, or when the stove is hot and it's telling you to move your hand off of the stove. But when it comes to, like, social situations about walking across the room to say hi to a girl, or about going for that job or asking for that raise, or quitting from that job so you can start a business that you will actually love, notice that the sensation of fear is the same as when the car is about to hit you. It's the same level of threat level as if you're gonna die if you take that action, right? So notice that a lot of the things that it's telling you is all based around survival, and a lot of it is very negative. And if you were to ask yourself, would I ever say that kind of stuff to myself? I would say vehemently, the answer is probably no. I know this really well, because as a teenager, like, I grew up with a lot of depression and suicide and anger and stuff like that. And I remember what my little voice used to say, it was not my best friend. I did not want to hang out with it, but I didn't know that that wasn't me, right? So I would tell you that's number one. I would say number two is whatever area of life you currently feel disempowered in, there's some story that you've developed over time around that area of your life. So you've been telling that same story forever. You know everything about it. You know it's genealogy, you know the author, you know who your copywriter is, you know fucking everything about this story, and you tell it to your friends, and you hold it on your chest like it's a badge of honor, even if it's hurting you really, really bad. So if you can create a distinction in your mind around this story about where it originated from, if you can actually go back that far, and the way you do that is you just look at the most recent occurrence around that story, and then you keep working back through other times in your life where you felt the same way or experienced the same thing, until you get back to, like, really the earliest memory you can possibly remember, something to that effect. Because memory tends to work backwards. It starts with the most recent events and kind of quickly goes back through all the memories that are related to it. So if you can see how that's been happening for a long period of time. But if you get back to the origin and actually tell that story to yourself over again, but most of the times when you get back, that Far you'll see that it happened when you were really young, maybe like between 3 to 7, maybe 3 to 10. You'll see that you made up some kind of choice, you made up some kind of decision when something happened. It's something around trauma. And you made up some theory at that point in time as a distraught 7 year old. And you have bought into that story hook, line and sinker and you've lived your whole life with it. And, and the only reason it seems true is because every time that came up again, whatever happened in that situation, you told yourself the same story and now you had more evidence around your story. So what I'm inviting you to do is to look at your evidence and see that you're the inspector that collected that evidence. But that's not the thing that originally happened. That was a theory of a seven year old that you've been trying to prove your whole life. So create a distinction between what really happened and the story that you invented around what really happened. So I'll give you a super quick example. I had a friend of mine whose father died when I was 14 years old. I won't get into the whole story, but it was a horrible thing with cancer. And I remember at that time it was very traumatic for me because he was a big adult present in my life outside of my parents that I trusted and loved and all this kind of stuff. And I remember distinctly thinking at that time, bad things happen to good people. That's what my kid self said to myself. And then I spent my whole life proving that bad things happen to good people. But I thought I was a good person. And if bad things happen to good people, guess what started happening to me? And it was like a self fulfilling prophecy. And no matter what anybody told me during those years where I was depressed and angry and suicidal, I would say, leave me the fuck alone. I have all this proof that that's who I am and that's what my life is about. But really if I go back to that moment, the only thing that really happened is that my friend's father died. Everything that came after that was my interpretation of what happened in that moment. But I didn't live the what happened. I was living the story.

Yeah, you believed that your story about what happened was, was actually what happened.

Exactly. And that's how we're all walking around and our little delusional stories that we've been telling ourselves, we've just been telling them so long that we forgot that we made them up. So it's just like when you put on a pair of sunglasses, you see the shade for a moment, but you wear it for a few minutes. And that is just the way the world is. You forget you're wearing it. It's the same thing with stories, guys. You tell yourself these stories, especially the ones that disempowered you. You invented them. Whoever you're pointing your finger at, whatever situation you think created that, whatever person did that to you is just a context through which you created. To survive that moment, you got to let it go, and you got to go back to say what actually happened. And, guys, I'm not saying that bad things don't happen to people. They do. Right? But I could tell you that if you're angry at somebody, it's your drinking the poison and hoping that they're dying. And unless you learn how to forgive. And there's a really big difference between forgiving and condoning. Like, if you're a woman who's been raped, I'm not telling you to forgive your rapist, but you don't have to condone the action, but you need to forgive it so you can get over it.

Yeah.

Well, boys, I could talk to the two of you all day long. And I know we had other things we wanted to get to, but we are already over where we usually go. So I would love to have Satori prime back on the Freedom Fast Lane podcast. I just want to thank you both for this enlightening conversation. I know. First of all, first of all, I know it's a bold conversation to have, and it calls out our insecurities, which isn't always a fun conversation to have.

Yeah.

I just want to thank you guys for coming out and sharing this. I really believe in what you guys are doing, so why don't you take a couple minutes to say where the heck people can find out more? Because I'm already like, I want. I want more of the Ferdman brothers.

Where would I or one of my listeners at Freedom Fast Lane find out more?

Well, first of all, it was an absolute blast. I gotta tell you, Ryan, you asked some incredibly, incredibly smart questions. I think that drove this conversation to where it was. So thank you.

Everyone can find us@satoriprime.com I'll spell it out real quick. S A T o R I Prime. P R I M E.com is the best place to check us out. And then also, we have a podcast of our own called Performance Enhancing Podcast. You can just find it either on Stitcher or itunes.

Gentlemen, thank you so much. We will see you again on Freedom Fasting.

Yeah, buddy. Talk to you.

Soon.

After we recorded this call, I booked a private consultation with the brothers. And it was so freeing to be able to talk out some of the blockages that I didn't even know were there until these guys were able to pull them out of me and identify them. And what a freeing experience. Hey, if you liked today's show, we talk a lot about developing wealthy people. I really believe that the amount of money and the amount of happiness and the amount of love that shows up in your life is really about the person that you become. And so head over to the blog at Freedom Fasting. You want to check out the interviews with Jesse Elder and with Guy Finley. They're very much in line with what we're talking about on today's show with Satori Brum. I'd also love to hear your thoughts, and you can leave them in the comments over@freedomfastlane.com thanks so much for listening to Freedom Fastlane and I'll see you on the next show.