Sell Stuff: What All The Richest People In The World Do

First of all, something that I've observed is that really successful entrepreneurs, they sell stuff.

They build brands. Richest man in the world, he sells stuff.

Most famous investor in the world invests in stuff.

Jeff Bezos is the king of brands stuff.

So we're at Freedom Fest, which is a really big.

Business and political summit. And I was really honored that they asked me to speak because there's 3,000 people here. This is my kind of my root. The libertarian Austrian economics group. Steve Forbes spoke, RFK Jr. Speaking. Larry Elder's in there right now. Man, packed room. I'm so nervous, so nervous.

I want to thank the Freedom Fest staff and team for inviting me. It's a real honor. I was speaking backstage about how one of Michael Shermer's early works was very important and for me to question my assumptions, question my beliefs, become a better thinker. And this community has been part of my life for a long time and it's an honor to be here and I want to thank the staff for having me. Out of curiosity, is there anyone here who has absolutely no idea who I am? Never heard of me?

Well, that fucking hurts.

In 2006, I went to a very small Christian college in the middle of nowhere called Indiana Wesleyan University. I went there because I thought I was going to be a pastor. And while I was there, two things happened. Number one, there was a professor there who argued that the most Christian way to live, that the most Bible based way to live was through free market capitalism. I never heard that argument before. And then I was also introduced to another individual while I was. There was a doctor. This doctor's name was Dr. Ron Paul. And he cured my apathy. Can I get an amen?

It was these two individuals that made me see that the way to create change in the world was not by starting another church, it was not by starting another nonprofit, is not even by volunteering. It's through using the strongest force in the world, and that's the force of unleashing entrepreneurs to participate in free market capitalism. Now, here in the liberty community, I noticed something. I noticed that we like to be philosophers more than we like to be participants. We like to espouse the ideals of. Of free market capitalism. But most of us are very happy staying on the sidelines, talking about it like it is a spectator sport. When in reality, the way that we will move more people to our side of the debate is by leading by example. If you want to convince a socialist that we have a better way to take care of the underprivileged, start A business that takes care of the underprivileged.

If you think that government needs to get off our backs so that we can create a freer, richer society, become a freer, richer person. If you believe that the government needs to get out of the business of health care, be healthy. So in 2017, I started capitalism.com with this idea of helping the next chapter of entrepreneurs lead by example. It's my opinion that the best way to change a community is to start a business that serves one core community and that that will create more change than any politician, any policy, or any debate ever will. It's also my opinion that if you empower one person with financial resources, with entrepreneurial know how, with, with the drive to succeed, that you change that person's entire family tree. We may not get to that generation, but we will get to the descendants of that generation who come from an entrepreneurial family that has created resources that did not exist before. Because as all of us know, we have an abundant pie that we get to build and it is our responsibility to make that pie as big, big as possible. Yes, they will try to blame us for it. Yes, they will try to tax it away from us, but they cannot ignore the fact that we built it. That is my philosophy and my reason for helping and empowering entrepreneurs of the next generation. @capitalism.com it is also my opinion that there are more available resources and opportunities for entrepreneurs today than ever before, not less. It is my opinion that the evidence is very clear that there are more opportunities for financial abundance. There is more opportunities for people to turn their entire financial futures around very quickly than it has ever existed before because freedom and capitalism is too powerful for government to restrict. Oh, they can try. Oh, they will try. But freedom always wins. You can try to hold it back temporarily, yes, but freedom always increases in its demand. I do not fear socialism because I know socialism does not work.

I do not fear Big Tech because I know how to use big Tech. I don't fear the fiat system because I know how to use the fiat system to buy assets.

These are much more productive uses.

Of this intelligence that exists in our community than trying to debate one another. This is what I believe. And I believe that not only are there more resources and more opportunities than have ever existed before, it's also my belief that there is more demand for entrepreneurial solutions than ever before. Some of you may be familiar with this brand. Is anyone familiar with Jeremy's Razors?

Was there a need or a demand for another razor company?

Was there a lack of them? Was there anyone upset about the razor shortage in 2020?

No, but there was demand within a community for a different place to buy what they were already used to buying.

We love to blame big tech, we love to blame censorship. But then you have a brand like Jeremy's Razors that uses big tech that speaks out against censorship. And within.

Three days of launch you have a company with a $10 million recurring revenue base.

And they didn't even have product.

It was all done on pre orders. Why? Because they chose to serve a very specific audience. Many of you were in that audience and they launched product to serve this community.

Tell me that there's censorship attacks and big tech is out to get us when there are entrepreneurs who are using it and leveraging it to build eight and nine figure companies over the course of three days. Tell me there's not more opportunity than has ever existed before. You might also be familiar with this example. Does anyone know Black Rifle Coffee?

Some of you are excited about this brand.

Now, in 2013 when this brand launched, was there a lack of coffee options in the market? Was there a shortage of coffee? Or did a few entrepreneurs say, we're going to make coffee for gun owning Republicans.

They had a community that they decided to serve. And today, a few years later, as of today, their valuation is down to only $1 billion. These are opportunities that did not exist a few decades ago. Try to tell me that the force of capitalism and the force of freedom is under attack. It's too strong.

It always grows, it always wins. There are more opportunities for this community to create brands and businesses that serve the rest of this community. This is an example of a team that just decided, you know what, we're going to create products for our people. We're going to start a business for our people. Some people aren't going to like it, some people will say things about it, but we're just going to do our thing for our people. And a few years later, they're a billion dollar company.

Jeremy's Razors will probably be on the same trajectory, having a hundred million dollar billion valuation.

Because when you commit to serving a group of people and give them options that represent their values, you create more change by leading by example. Now you may know these examples, but you may not know the examples like Jenna and Travis Zigler, based out of Columbus, Ohio. They were eye doctors and they thought, you know what, it would be really nice if by the time we retire we could volunteer in South America and we could play our part in reducing the need for government health care. We could go down in our retirement and we could do surgeries for people that have never had access to any eye care ever. So a few years ago I worked with them to start an eye care brand. It was for dry eye sufferers. They had a very small community. They just decided to serve. They launch products to that community, they serve that community as experienced doctors. It's a brand called Ilove. We took it to about $500,000 a month in top line revenue over the course of a year. Very reasonable, nice small business. They had a very reasonable but life changing seven figure exit a few years in and they said, wait a minute. That goal that we had when we retired was we can do that in our early 30s.

And now we can spend our time bringing health care to people who have never had access to a doctor ever. This does more for leading by example than espousing the values or talking about how government needs to get off our backs. This couple in their 30s is doing more to represent our ideals than. And you've probably never heard of them. You might not have heard of Jared Springer. Jared was bankrupt and crippled a few years ago. Freak accident. Freak accident. Crippled in a hospital bed.

And the bills bankrupted him. Some might say the system failed him. Some might say that he needs to use the system. Some people might even say, thank God for the system to take care of this poor man.

Jared decided to do something about it. Jared led by example. Jared started a business. He started pursuing it from his hospital bed. A few years later, he took that to a seven figure run rate, had a $4 million exit a few years later, is not only not crippled, he's semi retired. He's a present dad, He's a published author. He's in the best shape of his life. He's leading by example of who his kids can become, of who his community can become.

A capitalist did that.

Capitalism did that. Not the system, not the government. A capitalist did that. You might not have heard of Ajay Patel. Immigrant family moves to America.

Son decides he doesn't want to follow in his family's footsteps. He wants to do something else. We meet when he's getting into the early days of entrepreneurship. He starts a couple brands. One of them works out, works out really well. There's a brand called Zesty Paws. Two years ago it sold for $610 million.

Now sometimes this community likes to debate immigration policy. This immigrant comes in, builds a nine figure company, creates a bunch of jobs, leads by examples, is doing more for the American dream than a lot of people who are just espousing the values of capitalism will ever do. He's changing more minds and more opinions, bringing more people to our side of the debate and than any deep conversation will. This is the force of capitalism. A capitalist did that.

So with the time that I have left, what I would like to do is to give you the five minute crash course in.

The entrepreneurial path of leading by example. Is my belief that, that it's a responsibility of every single one of us to have financial resources that will do more for bringing people to our side of the debate than discussing policy will. You being financially independent, you being a successful entrepreneur, you being a multimillionaire, will do much more to bring people into our community and change more minds. This is what I do@Capitalism.com I help people build seven figure businesses that they can sell. We have a framework to do it. And with the five minutes that I have left, I'll give you the crash course. First of all, something that I've observed is that really successful entrepreneurs, they sell stuff.

They build brands. Richest man in the world, he sells stuff.

Most famous investor in the world invests in stuff.

Jeff Bezos is the king of brands stuff. Do you know that Rihanna made more money with her cosmetic line.

Her beauty brand, than she made in her entire music career combined? And most of you have no idea that she has one. She's a billionaire. As a result, Kylie Jenner became one of the youngest female billionaires in history, not because she was famous, but because she built a cosmetic line. The Rock will make more money from his tequila brand than his entire acting career combined.

Sell stuff.

Build brands. It's the most predictable way. For every entrepreneur who's like, I'm thinking about doing this. What do you think? I'm just sell stuff now to a new entrepreneur, to a person with a dream. I tell them, framework, sell stuff. Then let's get you to a million dollars. Because when we sell stuff, when inflation happens, our price goes up. I don't know if you know this, but the price of stuff goes up over time.

And we like to complain about inflation and government policy that creates inflation. But when you sell stuff, your stuff goes up. With inflation and artificial intelligence, as of right now, it can't make stuff. And as the world expands, as there's more opportunity, people buy more stuff, sell stuff.

So the way you get to a million, this is third grade math. This is gonna blow you away. It takes four products that do 25 sales a day at a $30 price point. That's it.

That's it. When I share this with entrepreneurs, it's the first time a lot of them go, wait a minute.

I can build a seven figure business that I can have a multimillion dollar exit at the other side of within 12 months. Yes, these are opportunities that did not exist even 10, 20 years ago. Tell me that capitalism is under threat when you can now have a multimillion dollar business that can have an exit within 12 months using resources that didn't even exist 10 years ago. The fastest way for you to create a company that creates change for you to change your entire financial future is to create a community of one serving one person. If you want to have Liberty dog treats where you create dog treats for libertarians with golden retrievers for the first time ever, that can be a multimillion dollar business.

There's seven of you in this room right now that know 25 libertarian golden retriever.

Dog dads.

That for the first time ever could create products, get to 25 sales a day, release three more of them, have a million dollar business, and then have an exit to IAMs for 8 million bucks.

If you want to create homeschool products for this community for the first time ever, you can launch them.

You can get to a million dollars, have a multi million dollar exit. Let me give you one little hack specific for this community. Some of you have blogs, podcasts, email lists, YouTube channels, social media followings, email lists. The way that e commerce sites like Amazon.com work is if you send outside traffic from your community to its listing, it gives you free advertising. It's kind of like if you go into Target and you ask for the cereal they don't carry, they're like, we don't carry that. But, but if 1,000 people go to Target and ask for a cereal, they're like, maybe we should carry this cereal and we should give it front placing. Amazon works like that. So if you have any exposure or know someone who does, you can launch products, send them over to the big tech giants that don't like us, and they'll give you free advertising and you can have a multimillion dollar business in 12 months. That's how it works. If you know how the game is played, you can change the hearts and minds of the people around you.

My name's Ryan Moran, I run a podcast called capitalism.com. if any of you want the Playbook to actually how to build these, I wrote a book, you can torrent it, I don't care, get it from the library, don't care. Or if you just want the cliff Notes, you can go to capitalism.com playbook that has the cliff for the formula of how this is done. But it is my opinion that we have more opportunity than ever before, that this community is in a unique position to change the trajectory of where we go as a country and as a world. And that free market capitalism is our best shot at creating the change that we want to see in this world. Thank you so much for having me. It's an honor to be here. Thank you.

And now a quick word from Jared, one of our members. In the 1%, I was bankrupt and.

Crippled to making a million dollars in a year. And then I grew that business and kept growing it. So like my whole world changed financially very quickly. Like, it was amazing how fast it was able to transition and like turn once things got rolling. RyanCapitalism.com pretty much taught me everything I knew about E commerce and specifically branding was the biggest thing that I think capitalism really does well and they focus on teaching their students about building a brand and just teaching business to people. Like, everything he teaches is stuff that he's done. You know, it's not like from theory that you're gonna learn. So it's like all stuff that he's done. So I think the biggest thing that capitalism.com helps you with is that you're getting to learn from somebody who's done the exact thing that you want to do, which is the most important thing in the world. Like, I'm in the, like coaching business now. I like to help out other business owners. The biggest thing is going to someone who's done what you want to do and then learning from them. That's how you fast track your results. So if you want like the fast lane and to get your results really quickly, you go to capitalism.com and you have them show you what to do so you don't make all the mistakes and you get there really quickly. And it was the best money I ever spent because I went from bankrupt and crippled and all this other stuff to a million dollar a year business in one year, which is exactly what he teaches. And I was like, holy crap, this stuff works. Starting a business, it's scary. And so you have so many questions that go through your head about different things you need to do. When you have somebody who can just lay out, you know, a simple plan for that you can follow, that's like the biggest thing ever because you don't get stuck in your head thinking, well, maybe I should do this over here. Maybe I need to worry about that over there. But to have like somebody who's done what you want to do, lay out a plan that's like the fast track, fast lane, 200 mile an hour, like euro train going across the country to just get what you want. That's, that was like the most beneficial part of the whole thing was just being in charge of my own life instead of having to stay somewhere I didn't want to be and do a job I didn't want to do. I mean, it was really important to have that freedom, which is what I think everyone is kind of searching for. So it was a very healthy exit and was able to let me focus on many other things in my life and not have to worry about that stuff anymore.

If you found value in this podcast and and you're ready to go Deeper, here are three resources where we can help you. One, you can grab my book 12 months to 1 million on Audible or Amazon. It has over a thousand reviews and it's the playbook to building a seven figure business. Second, you can join our community of entrepreneurs who are following a plan to build a 1% net worth by building businesses and investing the profits. You can get plugged in@capitalism.com 1. And third, if you're looking to go deeper and build a seven figure business that you can sell, you can work closely with us inside the Capitalism incubator and you can get on the waiting list and find out what we do over at capitalism.com Inc. That's capitalism.com Inc.