Success In 2020: 2 Lessons My Son Taught Me #TheOnePercent

I've set the company target over the next three years to be a $25 million a year company. And previously like a year ago, I would have thought that we had to work really hard and that that would be difficult to hit that number. What if I believed it to be easy? What if I believed it to be normal? What if I believed it to be fun? What if I believed what would it feel like for me to enjoy the process of getting to 25 million rather than hating my life until I got to 25 million with the hope of then being happy?

It takes one free person to create change.

This is the show for them.

We are the creators of the Free world. This is capitalism.com and we are the 1%.

Before we jump in, I am very.

Proud to announce two new projects that I am working on. One is my book. 12 months to 1 million is available for pre order over on Amazon.com it is the entrepreneur's guide to building a seven figure business in a year or less. It's really going to change a lot of people's lives. And number two, the launch of the capitalism.com for fund. I am raising money from investors and using the deal flow that I get from this podcast and from my book and from our events to support entrepreneurs who are doing great things. This is not made to just support the next white label product that you're gonna get from China. This is for brands that are being built, that are really exciting and backing really amazing capitalists and entrepreneurs. Even those who are just getting their start but have something that is really meaningful. That's what I think it takes to win. It doesn't take following the step by step formula. It takes having something that adds value to people's lives. And that's why this month our entire theme inside of the podcast, our YouTube channel, the blog and our community called the 1% is is all about creating brands and selling on Amazon.com because that's how you get started and also build something that's really great. So if you have been thinking about this for a while, I want you to join us and get started. Go over to capitalism.com January, you will see all of the resources that we put together to help you start moving forward on this stuff. To actually put something into action so.

That you have motion and you have.

A group of people cheering you on and. Or if you just want to see everything that we do inside the 1%, you can go over to capitalism.com one for all the bells and whistles of what we do inside of our community but I want you to start using this stuff. This is like we try to out give on this podcast. Everybody else that is out there teaching this stuff. But when you're ready to start moving forward you should get plugged into a community that is heading in this direction. And I want you to join us over@Capitalism.com January and I'll see you inside. For now, enjoy the podcast and I hope to see you inside the 1%.

Hey friends and neighbors.

Ryan here.

Welcome back to the show. A lot has happened since we last chatted and I just wanted to update you on thoughts and goings on here personally and@capitalism.com since we last spoke. I have Become a Father for the second Time Philip Daniel Moran was born on what day is it? I don't know. I haven't slept in a few weeks. He's a month old now. He is doing wonderfully, although he well decided to stop sleeping just a few weeks ago. So I am off and running on.

Just a few hours of sleep, which.

Is to be expected at this point in the process. Esther has taken to her little brother extremely well. She only gets jealous about 10% of the time and Pam and I know when she's feeling jealous and we're able to address that pretty quickly. The cat is probably the most jealous. John Oliver is having a bit of a hard time so he needs some extra love right now. So on the heels of becoming a dad for the second time, there's been two big shifts in me. Two realizations, one personal and one on the business side. And I think you're really going to find the business shift interesting. The last time that I became a father, the first time I became a father, I had the shift of thinking really long term, realizing that I had lived my life from six months to six months in small time intervals waiting for things to change. Where when I became a dad or found out I was going to be a dad, the shift for me was realizing that I was going to commit to something for 18 years and I had never thought in 18 year intervals before. And when you think in that long of a time frame, you start making a lot better, calmer, more long term decisions. So I often say that Esther is the best thing that ever happened for my business because it was the first time that I planted my flag and said this is where I want to go with the next period of my life. I would say that that was amplified when Philip was born. I not only realized the long term commitment lesson again, but it also felt fuller knowing that I was now long term, committed to two things, to two people. And that has bled over into some business decisions. I'm excited to share with those with you, and I'll save those for a minute. But first, the personal shift that happened to me when I was holding my young son was twofold. One, having a boy felt very different than having a girl. A girl you can get away with just loving the heck out of it doesn't really matter what you do, right or wrong in life. If you've got a girl, you just need to love the absolute heck out of her. She's learning how she's going to be treated by other people through the eyes of her parents. But a boy is watching who he will become. He is seeing what his example is. And so I immediately had to look into my life and look at the areas in which I was not fully satisfied. What are the areas that I want to address? Because I don't want my son to pick up on them. I don't want him to see a poor example of what is required of a man and of a leader. And so I had to take a bit of humble pie in seeing areas of my life that I wasn't being truthful or honest or playing full out. And it was a very humbling experience to address that and see the areas that I was blind to, that now that there is someone watching, there is someone modeling, I will need to address that. And that, that's a beautiful thing. The second thing that occurred to me, and I don't know why my son's birth triggered this, but seeing a blank slate, seeing a human being with no thoughts, seeing a human being that has no other desire except to survive, that does not think, that does not know the Internet exists, does not know who the President is. Just seeing this blank slate and realizing that all human beings start out that way, all of us start as these open blank slates that are just ripe to be programmed, makes you realize that we are the product of our environment. And the things that we think are true, the things that we normalize, the things that we just assume are how they've always been, are BS ideas that we've adopted because we came into this world as a blank slate, just assumed those things to be true. In reality, there is no truth. There is no absolute. There is no thing that cannot change. There is no way. It has to be.

There is no.

Way that is right or wrong. They're really just adopted ideas. They're just what is culturally normal. There's just what is considered appropriate. And if you Realize that if you realize that when you are born into this world and the things that you think are absolute are really just things that other people have assumed were real for generations, then.

That gets passed on to you. You can choose to keep that or not keep that. I kind of did this in my journey in faith. I was a very, very conservative Christian for the first 25 years of my life. Went to school thinking I was going to be a pastor, left that, went through my angry atheist phase and now feel fully reconciled with my faith, which will be a topic of discussion on the new upcoming podcast, the Ryan Daniel Moran Podcast, coming to you on capitalism.com this spring. Anyway, topic for another day, but the realization that you really have full control over what you think about next, about what you create next, about what you accept to be true next, and whatever you accept to be true, you can find evidence for. You can find the facts to back up whatever it is that you want. And I have found in my own life that the more that I choose the beliefs that I feel empowered by that I feel driven by that I can find the justification for it. And holding my young son, my newborn son in my arms and seeing that he's going to be a different program than me, he's going to adopt different ideas and beliefs throughout life that I may or may not have, it allowed me to forgive my parents, forgive other people who have different programs running than me. It allowed me to see other people's thought patterns that are kind of just a thought loop in their brain. I have really enjoyed calling some of our clients and customers. Sometimes I just like to post in the 1% Facebook group or post on social media. Does anybody want to talk about business? And I've just been calling people and listening to their thought patterns and pointing out their thought patterns and watching their whole world open up when they hear it said back to them. And, and seeing in my own life where if I wasn't so attached to being right, if I wasn't so attached to the way it's always been, then I can really create whatever experience I want. And so holding my young son made me realize that. And here's how this plays out a bit in business. Just to make this related to money for a second, related to capitalism, I was doing an exercise in which I was thinking about how do we.

Hit certain revenue targets. So I've set the company target over the next three years to be a 25 million dollar a year company. And back previously, like a year ago, I would have thought that we had to work really hard, and that that would be difficult to hit that number. And now I look at it and I say, well, the reason I would think that that was difficult was because in the past, I thought it was difficult. What if I believed it to be easy? What if I believed it to be.

Normal? What if I believed it to be fun? What if I believed it to be enjoyable? What if I believed that it was possible to build a $25 million a year company and have fun along the way while we were growing it? What if I believed, what would it feel like for me to enjoy the process of getting to 25 million rather than hating my life until I got to 25 million with the hope of then being happy? What about that? It was like just this freedom came up from my thought patterns, knowing that I came into this world a blank slate. I'm going to leave with just the legacy of how I've impacted other people. And in the process, I can adopt whatever beliefs and experiences and feelings I want along the way. So I might as well just be conscious about how I choose them, be deliberate and in how I choose them. And when I look at my goals and I notice how I feel about those goals, and I notice the tenseness that I feel sometimes around those goals is because I am attaching to some sort of previous thought pattern that led me to today's conclusion. If I think $25 million is hard, then I'm probably not gonna get there, or I'm gonna work really hard to overcompensate for that. But if I recognize the fact that there are other businesses that are $25 million a year companies, if I look around and I see that there are other people who are sitting in my shoes right now and a few years later became worth $100 billion or a billion dollars, if I look at people who have come out of nowhere and built huge audiences, was it because they were working really hard to do that, to force the result? Or were they so dialed into their area of genius that it felt fun and effortless and like, flow the entire time? And if it's the latter, then it's totally possible for me to also focus on being in fun and flow and creation and service, knowing that over time that is going to become a $25 million a year company if I am deliberate about aiming all of my resources towards that target. And so seeing this blank slate in the form of my newborn son gave me the freedom and the permission to analyze my own thoughts and explore where I have been making life so hard on Myself, because I have held onto the past. I know that if I were to run away to a remote island and raise my son on this remote island without him ever seeing other people or having access to the Internet, he would have a set of beliefs that he would adopt and believe to be absolutely true based on his life experience. And he would be no more or less happy, fulfilled, joyful. He would be no less a person than if he had had access to the abundance of information that we have today.

So we might as well block out the information that does not serve us and take in only the information that does serve us. And that's how I've been operating my life since then. And it's been a remarkable, expansive experience, allowing myself to think a lot bigger and to.

Focus a lot clearer on the things that make me feel proud and happy and expansive. It's been a very, very joyful experience to practice that, and I'm excited to continue to cultivate that over the coming months and years. So that's how becoming a dad for the second time has impacted me personally. Let's talk about business and professionally for a second. Having two children now forces me to think about who are the people that matter the most. And it's made me realize that I am of the opinion that all of us are most deeply craving community. We are most deeply craving connection to one another. When we feel connected to one another, we tend to be happier, we feel safer, we're more creative, we're more collaborative. Life is more fun.

And we feel calmer. There's more fun things to do, and we're so starved for it right now. So having these two children made me think, you know what? My people, my community start here. They start with this. Who else does that extend to? Who in my network, who in my friend group do I just choose to be part of my community? I spent most of my life feeling like I was on my own and like I was weird and like I was alone. And now I realize that that was just Here we go again. A thought pattern that I kept on loop all of the time. Now I realize that I'm surrounded by people everywhere. There's no need to ever feel lonely, but we do, because we don't allow the connection to come through. So if I just choose the people that I'm going to go all in on, that's my family and the friends that I choose. And it also made me realize that I've been trying to build a following, if you will. I've been trying to build a. An audience And I've done pretty well with that. You know, about 100,000 people follow my work. That's awesome. But I don't necessarily feel connected to every single one of them. And it opened up the idea of, in business, how do you really choose who you serve? And then it just was obvious to me, that's customers. The reason why business exists is it simply allocates our attention to serve certain people in a specific way. So that's why we trade money.

I did a podcast with.

A shaman that I've done some work with, Zach, and I think we aired it here on the channel. But Zach and I were talking about how when his son grows up, he probably won't make his son pay for shaman services.

Because he's in the community. Right? He's in the tribe. The reason why we trade, the reason why we have money in the first place, is for people who are outside of your immediate circle to get access to the service and the goods that you're cultivating as a tribe. Your tribe is your team. Your tribe is your co workers, your investors, the people who are involved in the work that you do. And then you charge money to people who are outside the tribe to still have access to the goods and services that you are providing. And it made me realize how I spend a lot of energy doing things for free for people outside my people, because I've never just chosen who my people are. I've never just gone all in on a specific set of customers. I've never chosen my tribe that I will just relentlessly serve. And all of my business problems just out of that, realizing that how much I have operated in business with the idea of what am I going to get out of this? Rather than what do I want to create in this experience? Because most people go through this lifelong cycle of I will do what it takes to get money so that later I can do what I want. And what I realize now is that if you just do what you want and it's creative and collaborative, you charge money for other people to have access to. That's what a singer does.

That's what an artist does. They do what they create, what they want to create, and then they charge money for it for people who are not in their immediate circle so that those people can have access to it. It's how other people.

Expedite getting the goods and services that you make without being in your network. So that was really interesting to me. It was a reminder to prioritize being in my genius and to prioritize serving the Immediate group of people that I want to serve, which to me is capitalists who are creating change in the world and also going all in on my customers. And what that means is like, just practically, I make a lot of content and I make a lot of content kind of haphazardly, just kind of hoping something will go viral or something will stick. And I realized what a stupid idea that was. Now it was really a stupid idea to just make a bunch of content, hoping that you build an audience. What I should have been doing up until this point was creating content for a very specific group of people. That's the advice I would give to an e commerce business owner, right? Create content for a very specific group of people and then to tie that to something that helps them even more, which is a good or a service. So, for example, we have this community called the 1%. And inside the 1%, we do all these trainings and all this information and all these lessons in this newsletter. We just throw a ton of information in there. But I'm not really going all in on those people beyond just creating. Creating information for them. And so what we've decided to prioritize instead is to make our content, record our podcasts, record our live wine with wins, have our events all focused within the 1%. And so I started to think, well, what if the Capitalism conference was for 1% members? What if we did wine with Wyan Live, sometimes in person with 1% members? What if on the podcast we started highlighting the best people within the 1% community? And what if the community participated in that whole process and we shared the best pieces publicly on the podcast and the YouTube channel? It was a small tweak, but it completely changed my perspective and my excitement around creating content. Like, I can't wait to go into the community and bring out the best business owners who are in there, and then to give them a platform and to share what's working really well for them and to allow the rest of the members to connect with them and see what's working really well for them. Up until this point, I've been going out and getting the Gary Vaynerchuk of the world to be on the stage and on the podcast. And that's all awesome. It's all great, it's all entertaining. But did your life change as a result of that? Are you gonna go call him as the result of that? Whereas if we prioritize somebody in the 1% who is building an amazing business that you're really excited about, and we give them a platform inside the community and you're interacting with them and now they're a member of your network and now you're gonna see them at your next event. And you're like, I remember when you were on the podcast and I interacted with you and you answered my question and then you got a newsletter that recapped what you participated in and then you were the next guest on the podcast. And now we have a real community that's building. Ooh, you can hear it in my voice, how excited I am. It allows me to serve capitalists and build community at the same time. And that shift really happened for me when I was holding my little boy, seeing that I could choose who I gave my attention to and who I served, and that that's what people are starving for. People are starving to be part of a tribe, to be part of a community, to be heard, to be seen. And we try to see everyone by building these big audiences. Whereas the money and the impact and the growth is coming from you being really specific on who it is that you serve and blowing them away with the resources that you make available to them because you see them as a member of your community, as a member of your tribe, not just as a transaction that is giving you what you want. The biggest thing holding most entrepreneurs back, especially Internet entrepreneurs, is this addiction to what you're going to get out of the process rather than what you're going to create for other people. And you will be happier, wealthier and more pumped about your business if you switch it, if you flip it. I described it as. I realized that I have been following an outside in approach. I'll make all this content, I'll make all these YouTube videos, I'll make all these podcasts, I'll make all these posts, hoping that one of them hits and we build an audience and then they end up paying us money at an event or a mastermind or something like that. And I realize now how stupid that was. If I take an inside out approach, if I go all in on my customers, all in on my community, all in on my people, and I relentlessly serve those people, then they will go bring the rest of the world to us. It doesn't require a big marketing trick, doesn't require a three step method to have the right Facebook ad. It requires me looking at who is already showing up and who's already in the community and just going all in on serving them. So for those of you who have been waiting for me to have this shift, thank you for your patience and my goal for 2020 is to go all in on other people. And I'm really pumped about it. I'm prioritizing it inside the 1% and inside of our mastermind, the backroom and inside the tribe, which will be launching later this year. And it is building the whole company around going all in on our people. And I'm just so pumped. I just want to publicly state that I've set a three year goal of 10,000 members in the 1%. 10,000 members of this community serving one another, collaborating with one another, prioritizing each other's products, partnering up together, meeting together, starting chapters around the country and around the world together. 10,000 members over the next three years. And I'm so pumped to serve you. And I mean, for the first time in my life I can say I'm really just, I, I think I'm pumped for the process. I'm pumped to be in the clay with all of you. So this year we're doing some really fun things@capitalism.com our content is really dialed in because we are prioritizing people from our community and serving those people. And I think you're going to see it reflected in my energy. And furthermore, our programs and our communities and soon the announcement of the next Capitalism conference just have a different texture to them, a different feel to them because all of a sudden I finally realized that life is a lot better when you think about what you can give and create rather than what you get. So thanks for listening to the show. In a few months, we're gonna be launching the Ryan Daniel Moran Podcast, which will be a personal podcast about my explorations in life and faith and politics. And Also this May, May 5th, my book, 12 months to 1 million launches. It's available for pre order right now. It's my life's work in terms of business up to this point and it is going to change and impact a lot of lives. The first three chapters alone are going to be such a mind f for most of you and I can't wait for you to have this. I'm so proud of it. I can't wait to share it with you. And it launches May 5th and you can pre order it now on Amazon. I appreciate y'.

All.

I love you all. Thanks for listening to the show and I'll see you soon on the next episode. Take care.

Sam.