Suzy Batiz Recap: Major Takeaways From The Poo-Pourri CEO #WednesdayWithWyan

So I actually, I feel really inspired right now. And I feel inspired because I've given this, I've given this advice to other people which is, hey, you're right on time. Yeah, like you're right on time, you're right on purpose, you're right where you need to be. Keep going. And I think I needed to, needed to kind of do that for myself. And this is a really cool opportunity for that, for somebody to say, like, I didn't even start, start this thing until I was 11 years older than what you are now. And you've already built and sold a couple companies. So Ryan, like shut up and like do your thing. And it was just, it was nice to hear. It was nice to kind of have that affirmation brought back to me. Cause I know I give it to other people too.

Hey capitalists, it's time to crack open your favorite beverage. I like Zevia. This is Wednesday with Wyan on capitalism dot com.

Well, hello ladies and gentlemen, boys and girls of all ages, including.

55 year old super successful entrepreneurs who may be listening. It's a throwback to see money. And I are currently in the car driving back from Susie Batiz's house who has just an absolutely incredible story of building potpourri from nothing to. She didn't say what the revenues were. Right?

Yeah, we know it's in the hundreds.

Of hundreds of millions.

Millions.

Yeah, we know that. Right. So.

Just an absolutely unbelievable story. Specifically because she built it on the back of several colossal failures and then she built potpourri after she was, she was 42 when she started it. Wow. So it's been, and it's been 13 years growing it and that the real hockey stick success happened in year eight.

Which is an absolutely amazing story. And the cool thing for me specifically was.

I built a company to about 10 million doll a year and then I sold that. And my expectation was once I sold the company, I would watch and have ownership in this company that would then go to 100 million and I would be able to see that happen and play out in real time. That didn't happen. The opposite happened. The team that bought it really struggled. And.

So to see someone who literally did go from 10 to 100 later in life was a huge shot in the arm for me. Just because I'm, you know, I'm 31, I might be 32 by the time this comes out, but seeing that it, seeing that you can have a lot of success, even if you're starting from nothing midway through life, you can still hit it Just as big. You can still have Cleveland Indians type of money.

Yeah. It's funny, when you said turning 32, I was thinking, like, ah, we're getting old. But then it happened. No, it's not. It's like, it was really inspiring to hear that story of someone who spoke on our stage and found this massive success a little later in life after, like, bankruptcies and failures, hardships, Two bankruptcies. And, you know, from that interview, one of the things that I took away on a tactical business perspective and kind of being able to handle the scale going from eight figures to nine was, she said, kind of empowering other team members to be in their zone of genius.

And.

I don't know, like, I guess hiring people who she feels like can take a project and run with it, but then also pouring into their development.

Yeah. She basically positioned it as not trying to.

Learn anything in her role. Like, not. She. Like, she doesn't need to learn about the latest marketing tactics. She doesn't need to learn anything outside of what her area of genius is, and then going and bringing on the people where that is their area of genius. That was. That was nice to hear, because I think we. So even though I talk against this sometimes I still fall into the temptation of learning, like, learning things because I think I have to, rather than just doing the things I'm really good at and letting the cards fall where they will.

Yeah. Another thing that was interesting for me to, like, just see up and close as we're filming this podcast was she mentioned being a serial entrepreneur and trying a lot of different avenues, a lot of different products, a lot of different business models. And so I think sometimes we have this idea that, like, someone got lucky with a. With a home run. And I almost feel like having actually met Susie and spent some time with her. If Poo Pourri didn't take off, like, maybe it would have been something else. Well, she.

Go ahead.

Yeah. I mean, well, she talked about having this idea for Poo Pourri. Her friend laughed in her face and said, yeah, good luck with that. And she spent nine months developing it, formulating a product.

And that is a very specific kind of person and mentality. And I just see that tenacity to just, like, keep trying things and trying things, like, I'm gonna do this. I'm gonna make it work.

And it would have never happened had she not felt as though she was creating something that was exciting.

Yeah.

And.

C. Money knows this. I have finally been able to understand where I get so frustrated with Internet sellers and Internet marketers. And it's because they shut off the creator side of them. And the question is often, like, where do I find and get the money?

Well, like, what's a. What's a good product to sell, Right? Yeah, like, what's a good niche? And it's like, it's maybe the one that you're passionate about, that you're willing to work 16 hours a day or nights or weekends for because you think you believe in it, you want to serve the audience, and.

Or it might be the one that you're sitting on and overlooking because you think it's not supposed to be that way. It's supposed to be verified by data. And Jungle Scout is supposed to tell you what the good product to sell is, rather than the thing that you've been sitting on for, you know, three years. That. That is. Is your ticket to success. So it's. It just. It's just about creating value. It's about. It's about creating something that is disproportionately better for people than the options that are there right now. And. And sometimes that means a boring product. That is the first thing on a platform like that. Yes, there is a creator idea to that. I created the systems to sell something on Kickstarter because you were the first to do it. There is a creator aspect into that. But in today's world, where pretty much everything is commoditized, it. It. It's about using all these systems to create something that is really exciting for people. And, I mean, 12 years ago, nobody was buying poop spray. Now a lot of people buy poop spray. Ten years ago, people weren't buying mold, free coffee, and MCT oil, but Dave Asprey did something about that.

You know, it's. Yeah, it's.

It's. What are you bringing forth?

I feel like there's a video there. Something about, like, not following the herd or just having your nose down at the data.

It's. It shuts off so much upside when people are like, ah, is that a good. Is that a good market?

Yeah.

Is that, like, they're all good markets?

Anything could be. Cause, I mean, I think of, like, you know, Moise Ali with native deodorant.

Yep.

As, like, would the data, say, start a expensive deodorant brand?

You might say, I don't know. I think deodorant's covered.

Yeah. Bernie Sanders is already saying, I don't think there needs to be more billionaires when there's 14 deodorant options. You ever see that video that millions of people are broke every year because of too many deodorant options. Anyway, this is on Instagram, if you know that. Inside joke.

But that. And you know what happened to him two years later? He had a $100 million check show up.

Yeah.

So we make it so hard on ourselves by waiting for other people to give us permission to do what we want to do. And if we just did what we want to do, I think world would open up for us.

Well, you know, the truth is like you guys didn't spend that much time talking about business, so I'm, I'm just curious how you're feeling. Driving, Driving away from the, the church of Susie Petite.

She lives in a church. If you didn't pick up on that from the interview that we posted.

Yeah, yeah.

And I don't know, I mean, where does that leave you? Because you've been saying for a while like entrepreneurship is like an inside out game.

Yes.

That as you develop as a person. I remember we were doing the eight figure exits workshop and you said like most entrepreneurs can't handle running an eight figure business. It's not because of.

Like systems or the, the team or like whatever, but it's like they're not ready for it as a person.

Correct.

Yeah.

It is not about they don't have the idea for an eight figure business. It's literally they can't handle it. And it is an inside out game. What Susie was really clear about was she basically spent the first 42 years of her life getting ready and getting happy and getting prepared and doing the inside work that still goes on. And I don't think a lot of people are gonna agree with all of her methods.

Yeah.

But she was basically preparing herself for that idea to become a thing.

It sounds like the way you're framing it that like.

Entrepreneurship, learning new things and dealing with failure is like a muscle. And it's, it's something that gets worked out. Like you're not. No one is like born an entrepreneurial genius necessarily. But some people want to jump into benching 225 pounds or 300 pounds without realizing like, you know, maybe it's just going to be a decade of, of trial and error.

And the reality is some people are more genetically gifted to lift £225, of course. And some people, it takes longer to get to £225.

Yeah.

But like in Suzy's case, she just did all the prep work and then when it was ready, it happened real fast. You know, she that building a hundred million dollar a year company in 10 years is no small feat. And she did that.

So I actually, I feel really inspired right now. And I feel inspired because I've given this, I've given this advice to other people, which is, hey, you're right on time.

Yeah.

Like, you're right on time. You're right on purpose, you're right where you need to be. Keep going. And I think I needed to, needed to kind of do that for myself. And this is a really cool opportunity for that, for somebody to say, like, I didn't even start this thing until I was 11 years older than what you are now. And you've already built and sold a couple companies.

Yeah.

So, Ryan, like, shut up and like, do your thing. And it was just, it was, it was nice to hear. It was nice. It was nice to kind of have that affirmation brought back to me because I know I give it to other people too. Yeah, that was good, man.

Yeah, man. So you guys talked about spirituality. You guys were both agreeing that there is no end point. You never, like, arrive, like, you're never done.

And.

In Suzy's opinion, she said that people's pressure to compare themselves to, you know, Silicon Valley, 20 something billionaires.

And a lot of us holds us back because we, we like feel like, oh, well, I'm, I'm, you know, struggling compared to Zuckerberg or whoever else.

You know, I would, I'd like your opinion. Chris, on. After we recorded our video.

Yeah.

Susie invited me onto her podcast, which she has never released, sitting around. And we did one that was all about religion and spirituality and she was interviewing me about my religious views. And I just want to know from your perspective what it was like to hear me talk about that because you've never heard me talk about it at that length.

Yeah, that's true.

And you, and you're with me more than about anybody, so. And you've never heard me talk about it that much. So what was that like? Would you, would you observe?

I've, yeah, like, I, of course, we've talked about length a lot, travel lot, done a lot of content, and.

It was very interesting to hear me. To hear you kind of.

Look at Christianity as almost like a culture or a lens with which to look at the world and spirituality. And because I kind of, as I was listening to the conversation, I was hearing you quote the Bible and different passages. And.

You know, there's a part of my brain that, that goes like, well, you know, Ryan is like justifying. He's like twisting.

The Bible or, you know, Christian beliefs into A palatable modern framework that makes sense. But obviously, like, if you weren't born into a.

Religious context for the beginning of your life, I don't know if you would gravitate to those texts, to those teachings.

That's correct.

And so I'm not saying there's anything good or bad about that. It's almost like any of the paths can be a tool for, like, enlightenment, development, treating your fellow man better.

It was.

It was interesting. You know, I think one of the biggest takeaways for me just listening to it as someone who's had a really more secular upbringing, was understanding Christianity in a historical context. Like you were saying, being progressive for the time. Yes. In terms of treatment of women.

Yes.

I don't know, different races, slavery, like this. This was a time 2000 years ago where people owned other people. So to look at it through the lens we often do is really missing, like, the big picture.

That's right, yeah. Yeah. As a rule, the Bible is very progressive for its time. They were very progressive in their culture.

Side note, I think you would really love this new show called the Righteous Gemstones on hbo because it's all about, like, the Americanization and commercialization. You guys talked a little bit about tithing of Christianity, and that was another thing that was like a kind of aha for me is to understand that, like, this religion has been practiced in so many different countries through so many different centuries. And you mentioned creationism as kind of a recent American.

Invention in some context.

Of young earth creation.

Yeah, Young earth creation.

Yeah. It's a very American idea.

But anyway, yeah. I think you dig this show because it's all. It's very much about the glitz and the glam and the money.

Christianity in America.

Yeah.

You know, one thing I also thought was really interesting about our time with Susie was that she didn't want to speak at the capitalism conference.

But she, like, she said, like, intellectually.

Right.

It felt off, but like something deep inside of her knew, like, drew her to it. Yeah. And maybe that was just JP Sears vouching for you. Or maybe it was like, you know, I just want to serve.

500 entrepreneurs. Of course, in her mind, it was all white men who are like a certain preconceived notion of who's in the capitalism conference room.

Yeah. And that was. That was what she said. She just assumed it was going to be a bunch of rich white men. And I was like, no, just the leader.

Just me.

So her view is that it's going to be very, like, here's how to make a lot of money, guys. And that's true. I believe the way you make a lot of money is by creating something that is in service to other people within the context of a business, because it's the best way to bring about solutions and change. So I think we miss the goodness side of business and capitalism. Like, it is a good aim to provide a product that makes someone life better and you happen to get rich in the process of doing that. It's.

Was cool to witness kind of a shift.

In Susie's kind of understanding grasp of capitalism, you know, as someone who has participated in it so much. But I feel like after today.

Like Susie, for the rest of her life, look at the concept of capitalism a little bit differently.

Yeah, I think so too.

And I love the content we do that reaches the masses, even if we get a lot of haters on Facebook and YouTube with our political stuff. But to influence the influencers has a power of its own too. In which I think we did make a little bit of a shift.

And like, just the virtues of, you know, of that, like, lack of force, like you were talking about, like, participation in voluntary exchange.

Did you hear, Were you in the room when Susie talked about conscious capitalism and how I responded to her?

No. That was like barely an earshot. I was loading up camera gear.

I said, the problem with conscious capitalism is that it forgets that all capitalism is conscious.

And what did she say?

So she disagreed. She's like, what do you mean capitalism is conscious? Like, no, it's not. And I said, all capitalism is an improvement on what used to be all of it. Now we can make the argument that it is not as good as it should be, or we'd like it to be. That's why we have opportunity. If there were no problems, there would be no opportunity. And there's always more problems and there's always more opportunity. That's our job as capitalists, as creators, to create those solutions. So when anything that is working, anything that is here is an improvement over what used to be. So, like, Susie said, well, what about plastic? I said, I said, what's. Tell me more about the challenge was. She says, well, just it allowed us to consume so much. And I said, do you think there might have been a time in history when consuming more was needed for the survival of like, the next. The next chapter of us? And she said, okay, like, I see your point. I mean, oil. We talk a lot about fossil fuels.

What was the fuel before for fossil fuels like whale.

Whale blubber.

And that's A little harder to harvest.

Oh, just a little.

You have to kill a whole bunch of whales.

Yeah.

And the result of having fossil fuels is that we've had the largest economic explosion, largest lifespan extension, largest amount of technology come about as a result of fossil fuels. And so now we might. We might say, these are no longer ideal. Let's find something better. Awesome. Let's find something better. But to just decry oil as like. Or fossil fuels in general as this terrible thing. No, they were a huge, huge improvement.

Yeah.

Over what used to be. Now, that is not true with government. If you, if you keep solutions forced into the marketplace, then you don't have the problems that allow us to create new opportunities. And so it's always an improvement when it is. When it's voluntary, it's always an improvement over what used to be.

Yeah. It's interesting perspective. Look as, like a footnote. Like, plastics might be a.

Like.

Like a transition in, in human history that helps us get to, like, the next stepping stone. Yeah, yeah. There. There are definitely other examples of that, I'm sure.

Just, just imagine if, like the. If we didn't have the printing press.

Yeah.

And somebody might look at that and say, but all these trees you kill.

And now we don't need to use all that paper because we can just have ebooks and audiobooks. And that's kind of a silly example. Like, at one, one day we'll probably say, man, all that animal flesh we ate.

Yeah.

Now we can just grow them in labs.

Yeah.

But for a time, eating animal flesh allowed us to grow and thrive, and then we'll probably improve upon it over time. We're always improving.

So that one's happened really fast. Like, a lot of people are still very precarious, like, dubious of, like, the kind of fake meat movement. But, like, there's gonna come a time where it's cheaper, healthier, more nutritious, like, ethically better for the world. I mean, I believe.

Like, you know, livestock actually contributes more to carbon dioxide than, like, all the cars on the planet.

Right.

So, I mean, that's just one example. Like, I don't know if I can get a cheaper, tastier, healthier meat steak product from HEB that was produced without killing an animal. Like, I don't know. I'm down.

Hey, probably eat it.

And maybe.

Maybe some older people will never really fully adopt it, but, like, the next generation will. People younger than us, I'm sure, would be, like, less opposed to it or.

They'Ll develop something even better.

Yeah, yeah.

We have this Fallacy that is just always going to maintain a certain way. No, we're always going to be changing. We're always, always going to be improving. That's our job.

So I, I heard you guys saying something about.

Speaking of the environment about, like, the rainforest and about the, the fires and the rain.

A lot about environmentalism and global.

So how do, how does environmentalism and capitalism kind of come together?

So you met, you already mentioned the livestock versus. So capitalism is already eliminating the number one source of.

What some will say is contributing to climate change. At the same time, you have. Susie brought out her new product line. It's called Supernatural, and it's a cleaning supply line that doesn't use any chemicals. And Also, everything is 100% recyclable. You can compost it or recycle it. So she's having her little impact on it. And there's already, there's already enough demand in the marketplace to support a product line like that.

Somehow, I think Esther's mother is going to be a fan.

Yeah. Yes, she will.

Yes, she will.

Pam will be excited.

And so actually, that's a good example. Like, Pam will pay more.

Yes.

For that type of a product line.

Yeah.

And those product lines are going to be commonplace in a decade and the price is going to come crashing to the floor, and it will be ridiculous for us to have waste among the, like, product lines like that. So the market will innovate and will solve the crisis. Is why I'm not worried about climate change. Like, I lose zero sleep. Like, Greta, you're gonna be fine. Greta, you're gonna make it. You don't need to be so angry. Like, we're gonna make it. And, and I understand your anger because politicians have been telling you that there's a problem, and you're sitting there talking to the politicians. Like, there's. I got another group of people that are actually listening. They're called free market capitalists. We're already on it. We got you, Greta. We got you.

Well, she's also had a lot of people patting her on the back for being an advocate.

Yeah.

And telling her how great she's doing and giving her validation.

Yeah, it's, it's, it feels good to be an advocate in a place that can implement what they call change via force. It's just ineffective. It's just, it's where people go to mentally masturbate over solutions that aren't going to work. And, like, we'll do it through the profit motive and we'll handle it.

So while we're going down just different, different topics in capitalism here. Let me bring up one thing that came up in your Patrick Donahoe interview about capitalism. And you mentioned an example of, like, how maybe someday Google just want to give you a phone.

Yeah.

Because of all the other services and they want you using their software and all these different things. But.

I don't know that, that seems a little bit like one small example when.

Most people's biggest expense is always going to be their housing, whether that's, you know, apartment, a home, house, duplex, whatever. I mean, so I don't know. I mean, what about that? Like, it seems like it's always going to get more expensive for people to live. And, you know, meanwhile, like, the wages of, like, the bottom 40% of Americans have kind of stagnated for a long time. So I don't, I don't know if I see a lot of solutions coming there for, like, making it easier for people to afford a place to live.

Well, see, money.

The average house size has drastically gone up.

Yes.

In the last 50 years.

Definitely.

And we still afford them just fine. And I mean, even for the lower class, their houses are bigger.

We now have, I mean, what time lag, what timeline, what time frame are we looking at? We're looking at 10 years. We're looking at 50 years. Because even in 50 years, in 50 years, house sizes have exploded. Yeah. Affordability has gone up, house ownership has gone up, mobility has gone up. And on the cusp of 3D printing homes.

Yeah. That's a good example.

So I'm not sure.

I'm not sure your thesis of housing getting more expensive is the case. But even if I give you that point, the innovations that are happening from the marketplace are about to give, like, the standard of living to homeless people. Do the same of what middle class is. Right.

Yeah, yeah. No, it's just a question because, you know, I've lived in Austin a long time. Obviously Austin has grown a lot. And, you know, I mean, I'm doing okay, but the reality is there are a lot of people who aren't, you know, and I do think that, like, 3D printing homes out of, like, sustainable materials is going to be, like, amazing.

So that. So let me give you a different observation. My mom was visiting me a week ago.

Yeah.

My mom lives in Cleveland.

Yeah.

And she walks into any old grocery store and goes, how the hell you people afford to live here? Like, I pay a third the price.

Of what I really.

The same groceries in Cleveland as you do in Austin. And guess who's shopping here, all these 25 year olds.

So you say some people aren't doing just fine, but even in Austin, people find a way to make it work.

It's like a rising tide lifts all boats and. And we could say the same thing going to San Francisco or even like Hong Kong and Singapore. There are places abroad that are incredibly expensive, too.

Yep.

Well, anyway, so bringing things back to Susie.

A little bit tangent there.

I could tell that you guys, you know, we were on a little bit of a time crunch on the religious interview. I could tell that you guys would have loved to just keep going for two. Yeah, two or three hours.

We were done on Joe Rogan style.

We did six hours. It was probably 50 minutes, maybe 45 to 50 minutes.

And it felt like 10 seconds.

It really did fly by because I was super interested. I was. I was taking notes and thinking of clip ideas and everything.

And I guess one of the things I thought was interesting is you said that, like.

In the past you've been a lot more cautious to talk about things that are outside of business. Yeah. And you've just embraced that more. Like the market demanded you, like, give me tactical videos about Amazon. And a certain level you're just like, I don't want to do that.

Yeah, that's.

So what's the shift that's been happening with you wanting to share more of this personal journey?

I just can't keep it in anymore.

Yeah.

Yeah. I just can't.

I just can't keep in all the things that I believe are connected. Like, I think politics, religion, and business are all connected. And I can't talk about.

Again, it's like I can't talk about.

My.

My daughter's hair without talking about how much I love my daughter.

Yeah.

Like my daughter's natty, curly, messy hair. When she wakes up, I could tell you all about how messy and natty it is. And you wouldn't understand if I didn't also tell you how much I love my daughter. And I know I think her hair is worth it. And in the same way, like, I don't know how to talk about.

Business.

Without also analyzing what's going on in politics and addressing what I believe to be a spiritual journey at the same time. And I am viewing it through my own lens, of course. So it's my journey. But I also know that we're all kind of on the same journey in some way. The journey to matter. The journey to feel connected. The journey to feel as though we did something that was worthwhile. The journey to love. The journey to be loved, the journey, to grow, to create, to have fun. And I just can't keep it in anymore, man. And like to talk about just business or business tactics makes me feel like.

We'Re talking about.

It feels like we're standing in a beautiful meadow and all we're talking about is the one dandelion.

Yeah, yeah.

Like there's so much. It's all part of it. So I just can't keep it in anymore.

So. And you mentioned a couple times feeling like in some ways you. You did become like a preacher.

Yeah.

For. I don't know, for entrepreneurship, for capitalism. So where do you see that going in the future?

I have no idea. So one of the people that I really respect in this world is named Rob Bell. Rob Bell was a pastor until he was kind of booed out of the church for questioning some things. And.

Rob Bell.

Says that everything is spiritual. And he's no longer a pastor, he's just a speaker and a writer. But he says everything is spiritual, which I think has some truth to it. And so where that might play out is I think I'll just be addressing some things that I believe are spiritual in nature because it makes you a better entrepreneur and vice versa.

Yeah.

That being a better entrepreneur makes you more spiritual in a way. It's all connected and it's all an inside out thing.

Big stuff.

So how do you think that's going to figure into content or our community? Like, I know in the 1% and in the back room mastermind group, there's been talk of getting beyond the tactics and that might look like philanthropy. That might look like doing things to take care of your health.

Well, I think how it will play out in the most immediate is that people will sense the community aspect that I think has to happen in our company and within our following. Because.

It has become really clear to me that.

The primary thing that we're searching for first is community and connection to other, to ourselves, to God, to each other. It's like the first thing we crave the most. And we do crazy things to try to get community.

We change our bodies, we project realities that aren't true so that we will connect with others or connect with ourselves. It's like the primary thing that we're doing all this for.

Yeah.

And what I think will result from that is that as a member of our community has a cool idea, the community is going to rally around to support that, fund that, sponsor that.

Yeah.

And we're going to accelerate more of the ideas. Like we've already had hundreds of people come through our pipeline that have run seven figure businesses. I think that's going to accelerate. So I, I think that's going to. I can't predict what's going to happen five years from now, but I think that's going to be the next year.

That's super cool.

Yeah.

You know, also on the content side and on this interview with Susie, like, I know you're pretty selective with your interviews, like who you're. A lot of people want your time. A lot of people want to get on the podcast.

You know, I've never accepted somebody's being like, who's asked? Yeah, like, hey, I know somebody who'd be a good fit on your podcast or I want to come on your podcast. I accepted one time and I never aired it.

Yeah.

Yeah.

So, yes.

But, yeah, you know, in this case, we drove to Susie's house three hours away and spent the night and did a podcast and hung out and drove back. So, you know, I'm, I'm kind of thinking, like, what did you hope your audience would get out of the interview going into it?

What were you hoping to get out of? That's like such a great way to wrap. The thing that I wanted to highlight was this woman who is making such an impact in people's lives, like specifically her employees, her team members, the people that she interacts with. She has had a personal journey and a business journey that perfectly aligns together. Yeah. And I've been saying lately, if you want to create change, it starts with you. And Susie was such an example of that. She wanted to create change and she knew it started with her. She worked on herself while she was working on the business. And that's why both got better. And it just so happened that step one was she made a product. She made a product that she could build a business around. And that set off her journey for freedom, her journey for happiness, her journey for contribution. And I've always resisted that. Answering that question for people of like, what product should I sell? Like you brought up earlier, it's usually they're asking like, hey, give me a good product to sell so I can make money.

Yeah.

But what I've discovered is if, if I can, if somebody asked me that question and I can give them that shift of, yeah, I can help you choose what product. Product to sell, first you gotta take ownership of a problem. So what problem do you want to solve? And number two, you've got to identify what group of people also have that problem. And number three, we got to create A solution for that group of people that solves that problem and go through a couple exercises. Like, I know that we're going to change somebody's life. And so like, that's why we have the free stuff of capitalism that all addresses what product you should sell. Because now I realize you can do all that in a way that is valuable to the rest of the world. And so Suzy was a really good example of that too. Her problem was somebody sinks up the bathroom. Who else has this problem? Time to create something, to do something about it. And now she's a mega millionaire.

Has that impact on like millions of people's lives. You know, it's like made a lot of people's lives just like a little bit better. Yeah, it's like there's a problem.

Yeah.

Step in and fix it. So a super inspiring story.

Just, I don't know, Happy got to tag along and document the whole thing.

Yeah. That was fun, man. Cool, dude. Good chat. Hey, if you enjoyed this chat, driving in the car with C Money and I don't share it with anyone. You know, keep it a private secret. Definitely don't post a but on Facebook, do not tweet this out and say, man, other entrepreneurs and capitalists need to hear this story. Don't do that. Keep this to yourself. Don't share this with anyone you know. And don't shoot me a message on Instagram at Ryan Daniel Moran. And don't tweet. Tweet me at. Yeah, I'm Ryan Moran on Twitter. Don't send me a message there either. Don't tell anybody you liked it.

Don't follow me. I just hris van life at Instagram.

You know, don't do it guys. I see it.

Cool. See you Money.

Good chat as usual.

Before you go, I want to leave you with a new resource that we have@capitalism.com that is a short PDF and a new audio training that will help you outline what products you should be selling. What makes a good product to sell, what's the right product for for you? How do you roll it out? What secondary and third year products should you release around that? There's a guide over@capitalism.com start that will answer these questions for you and a short training as well as seven markets that I like right now. When you go through that, you'll have ideas for new businesses you can start and new products that you can either launch or add into your existing business business. So go over to capitalism.com start enter your best email address and I'll shoot that guide and that audio training over for you so that you can build the business that you want, knowing full well that it will be successful. And when you do, I hope you enjoy it as much as I enjoyed making it for you.