The 2021 90-Day Sprint: Discover Your Identity, Purpose, Vision, & Goal

What's up team? Before we dive in, I want you to go to capitalism.com start. This is where we put all of our best free stuff on starting and building a seven figure business. So if you are looking for the right business to start or you haven't yet crossed seven figures, go over to capitalism.com start. This is our starting page where we put all of our best stuff for free. And there's actually a 10 part series on there that'll walk you through the methodology that I use to build businesses that I can scale and sell. So go there now. It's capitalism.com start.

What's up justice?

Let's go man. Are you kidding?

Let's do this.

We are super excited. Today we're going to be talking about vision, mission, identity, 30, 60, 90 day goals. It's the beginning of the year. We're hoping as you as entrepreneurs are setting yourselves up. Whether it's a thousand day goals or you're just going for this year planning for that seven figure business. Just thinking about some of the successes that have happened this week with our team, whether it's in the capitalism incubator or here on the 1%. Some of the calls that we're having, I mean amazing announcements from masterminds. Don't even get me started about the masterminds that are happening. They're going to be kicking off in February. Make sure you guys sign up.

Actually I want to want to get you started on those. So for those who missed the announcement, why don't you tell everybody the good news.

Guys, I've been on so many phone calls with 1 percenters which if you guys click the link for the support calls with me. Thank you, thank you, thank you. All of this feedback. I asked our team who should I talk to and they said here's some specific people to talk to. And then I was like, I want to talk to more people. So I got a link out there and you guys got on the phone and my number one question is what would make this community something that you would tell your grandma who has no interest in being an entrepreneur, make you say, you gotta join this grandma. And the one thing I heard more than anything else was masterminds, where can I be with some people that are in the similar stage as I am? I'm in the grind right now. I'm trying to find a winning product idea. So starting in February we're going to have masterminds. These are people that are in the same stage as you are. Whether it's the grind, the growth or the gold. If you have not read Ryan's amazing book yet, you need to. It talks a little bit about that. It's only. It's only been at the top of audible before. That's all.

It is doing really well. And this group is to. Thanks for that. So thank you.

No kidding. No kidding. It's amazing. I'm pumped.

I'm pumped too. And there's something I wanted to ask you about. You mentioned kind of the structure you wanted to take today, and you were talking about the identity piece.

Yes, Right.

So I wanted to start there to kick things off because this is often where I think you start with people when you're working with them.

Yes.

And so why do you start there? And like, what does that process even look like?

Yeah. Thank you, Ryan. You know, I actually had to change the way that I led people through my program. And so I used to start with a purpose. What is your purpose for being here? Why are you here? That's where I used to start. And what I noticed was that they would get really close to accomplishing some of their vision, some of their goals, but the thing that kept them from really succeeding was the way they viewed themselves, who they. Who, how they saw themselves and how they perceived other people saw them. And so I realized really early, if we don't talk about identity first, who you think you are, how great you think you are, how not great you think you are, why you're here and separating yourself from your accomplishments and your failures and saying like, hey, if I. If I failed at this business thing, it doesn't make me a failure. And if I succeed in launching and exiting all this kind of stuff, it doesn't mean I'm the most amazing person in the world.

It just means you did a really good job at something and that's a good thing. And that's amazing.

And so I'm laughing, Justice, because.

This is a real story. I'm just going to get real honest with you guys.

So after my exit, I thought that my identity would be different.

So I thought that I would now identify as rich or successful or just accomplished, like something different. But I felt exactly the same as I did before. Right. So, like, the one thing I did to celebrate was on my next trip, I booked a first class ticket versus a coach ticket.

Right.

And now I fly coach. Doesn't matter. So I didn't feel different.

Yes.

And that actually created a bit of an identity crisis because I had the perception that my identity should or would change rather than just relaxing into what my identity Was. And seeing those outside things as reflections of the identity, rather than changing my identity.

So good. So good. And I think I share this on another conversation we had, but the founder of Instagram sold it to Facebook and he got. He went into depression after it sold, and he said, I only. I went from having a full inbox all the time to two emails in my inbox. One was from J. Crew, and the other one was from my mom. And so. And so he's. He's sitting there going, who am I and what am I worth? And no one's reaching out to me. No one's talking to me, like, what's. What's going on? And he had to kind of. He had to reset. And I mean, think about what he sold that for. Like. Like, was it 400 million or more? It might have been more he set for, but he's depressed. So what I love to do is we take strengths finders. We take Myers Briggs. We take things that you've heard from other people about who you are. Your mom, your dad. We take the people that you really look up to who have really spoken into your life, and we put them together and say, who is this person? Who are you? How are you wired? And it's really important that you really hold that. And I actually make them do declarations in the morning of who they are.

And what do those look like? Because I've also found it dangerous to write an I am statement about what you don't really believe can make you like, I am worth a hundred million dollars. I mean, to be honest with you, like, when people do declarations that they don't believe, it feels like crap. My experience, right. Because it's actually just a reflection of, like, no, I'm not. That's the thought that comes up. It's not. Is not changing your identity. It's just reflecting back that you're not the things that you want. So I often find that to be a bit of a dangerous process. What do you do when you're getting somebody to uncover that?

Man, it's great. And it is dangerous. A book that I'd really recommend for everyone to read is the Confidence Gap. He actually speaks about that, how if you just throw something into the air that is not true, it actually can do more damage.

Than just sitting where you are. So the. The first piece, it's a really great book. It's one of the best books on, you know, confidence building and all that kind of stuff. But the best thing to do is to speak about. Speak about yourself in the sense of, hey, I am learning to be a successful entrepreneur. I am becoming good at leading a team of three or four. And so when you, when you declare in a way that's self acceptance and accepting what you're not great at, what you are great at and just declaring those things, it's great. It's really important that you separate aspirations from reality. So if you are aspiring to have $100 million exit, awesome, great, say that. But if you're declaring about your identity, you could say stuff like I'm a great leader.

Like I am a good leader father. Like you can say things like that that will encourage you and are true. And, and so my declarations are simple as, hey, I, I am my best, I am best friends with my children and they want me at my, at their wedding and the best man at their wedding. And so it's a part of me that's going, that's who I'm becoming. Like I know I can and I'm becoming the kind of father that my sons are going, my best friend's my dad. Like this goes without question and it's holding me to a standard. So that's kind of where, where I like to go with, with the identity piece.

Yeah. So for me that, that I think of that as like I am becoming the entrepreneur who is capable of running $100 million business.

Yes.

I am becoming that type of person. I am learning to think in hundred million dollar businesses.

Yes.

Like those, like those types of things. There's no resistance to that thought. There's no resistance to that statement.

Exactly.

And so like I'm not in conflict with who I want to be and I'm honoring the progress that I am making rather than amplifying the gap between where I am now and where I want to be.

Yes.

So that is how I hear what you are saying.

It's awesome. And even in you saying that it's, it's not limiting you to your like your, your failures or you're going, if you fail, you go, yeah, that's part of my learning process. Like it's not who I am, it's going. Yep, it's, I am learning and this was part of my learning process.

Before we go into the 90 day process. We have a big win to celebrate. Come on. So, Damian Law, I don't know if you're here, I don't know if you're here today, but you are the talk of the town and the town being capitalism.com town, the cat, the capitalism compound over here.

So Damien is one of our members of the capitalism incubator. And look, we've all been waiting for this day because everybody's really pumped about the vision that this 20 something year old kid has launched.

Yes.

And was feeling a little bit behind because he didn't have prototypes and products to sell and all that. So he pivoted to do a pre launch yesterday. Meaning like pre sales. He's taking pre sales, doesn't have product yet. So he's like, all right, I'll just, I'll make the sale. Because this is launch week and you got a launch during launch week in the incubator. You don't, you don't get to not collect money during launch week. You have to, you have to take a sale.

You gotta do it.

So Damian put his product up for pre sale and has been celebrating like mad cause his first $27 sale came in. Right. And you have no idea how exciting that first $27 is when you are kicking off a new brand. Now keep in mind, Damian has had other businesses in the past. I don't know how successful they were, but he's like, you know, he knows about the process of putting stuff up for sale. This is a brand new business. And took that. $27 is the best $27 ever. But it didn't stop there because he posted the link on Facebook and a bunch of people started coming in and ordering his cookies. And so now he's got dozens of units sold and it's not even his official launch day. So I think today is the official launch day and he's already got dozens of sales coming in. And so we are celebrating with Damien today.

No kidding.

Just because we're so pumped about his vision and the fact that he took a sale despite the obstacles that were in front of him. He went forward and moved and he's moved and like, this is, this is a business I will bet on. You know, I'm, I'm. It is inevitable that this is a seven figure business. It's like in the bag. Done. Yep, we got it. Once, once you show that type of tenacity to take a sale, even when you've got roadblocks, it's in the bag.

Done.

We got you. So I'm just pumped.

It's amazing. And what's so cool is, you know, some people might be listening, like, oh my gosh, I don't know if I could ever do a presale, like I would. There might be like some insecurities and launching before I actually have the product in hand. And well, Damian had those, and he asked all those questions in the incubator, and that's what's so cool about the capitalism Incubator, I think, is like, at the end of these calls, they have these Q and A times, and without fail, Damian will ask a question. Yeah. Without fail. And the people that are succeeding in the incubator are asking questions. They're learning, and they're learning to move forward and take action. And because we're there to motivate them to take action, and they're getting feedback and learning. He had the confidence to move forward, and he's getting these sales and he's celebrating, and he recorded his customer journey. So his own personal Facebook friends outside of Cap Inc. Have been watching him do this. It's awesome.

Yeah. Didn't have an audience coming in, right? His audience was documenting the process.

Yes.

And there's like, you know, 200 people who are watching.

Yeah.

And a bunch of them are buying. Today's launch day. Today's get money day. You know, he's. He's gonna. He's gonna have pre sold hundreds of units, which is gonna allow him to place that inventory order without, you know, going into debt. Yeah. Without putting strain on it. And that is just what we do here. So I'm just stoked. So that's a great way to kick off the conversation of 2021. We want to. We want to start off the year with a sprint toward progress. Yes. We want to hit the ground running.

Yes.

We have turned the page on 2020.

Yes.

We are not kidding around.

Yes.

So let's go through your process of that 30, 60, 90 process of, like, just coming out of the gate swinging. Let's do it.

Come on. All right, so let's pretend that your identity is in place. Your identity is not focused on what you accomplish. You know who you are, and you're confident in who you are. Right. The next thing we want to move to is your purpose. Why am I here? So I. The people that I see succeeding really well, they know their purpose. So my purpose, just vulnerably is to end poverty. That's it. You hear like, Tony Robbins has a big one. It's to end suffering. I ended up serving low income, single parent kids, and I saw the impact of poverty on their lives. It was devastating. When you walk into someone's home and all they've got in their fridge is juice and their freezer has a moldy steak, you go, something's got to change. And so I want to end poverty. So knowing your purpose, why Am I here? What have I seen as the trend in my life of great things happening? What do people say about me knowing your purpose? Right, so you've got your purpose. That's that foundational piece right above identity. The next thing is going vision. What do I want to see happening? What am I seeing happening in 2021? What is happening? And I like to say the vision needs to be something that someone can walk through, or a vision needs to be big enough that other people can join in. That's a huge part of leadership. You want to share a vision that other people are getting excited about and going, how can I help you make this happen? You would hear people talk about.

Meetings with Steve Jobs and they would come into the room and they already had an unbelievable interview with another company. They already had a huge offer with multiple figures, million dollar offers, and they would sit with Steve Jobs, who barely had any money to handle those, way less than the others. And they go, I knew if I was sitting with him, I was sitting in the presence of someone that actually was going to change the world. And I couldn't say no. That's a compelling vision. You hear about Mark, that's vision. Mark Zuckerberg will take people on walks and tell them about this grand vision of what he wants to create in the world, a connected community. And people will go, I've got to work here. I've got to jump in. It's less about all the perks that you have in your amazing office. It's about. About I get to be a part of changing something. So what is that grand vision that if you shared it with someone, they could walk into it and see it really clearly? That's a huge separator. If you have not listened to the podcast by Ryan where he talks about big vision and big mission owners, you need to listen to it. Layered foods, all these other ones. Quest Nutrition is another one where they have a grand vision. You need a vision. Okay, so if we go from vision, the next piece is the mission.

But before, before you dive in, I just want to summarize here. So, yes, identity, we covered that.

Yep.

There's been purpose. And there's something you said that was interesting in there, because saying end poverty.

Yep.

Is not something that just one person can do.

Yep.

Right. And it's not something that you can like. You can't build one business that ends poverty.

Yeah.

Right. So. So that is. It's basically a never ending game. That is a never ending purpose. And also, I think it's important to call out here that if you get to the end of your life and you have an ended poverty, that's not failure. Yep. Your purpose is to be in the motion of ending poverty through everything that you do see and touch.

Yes.

Right. So it's like you are here and you are in the. You are in the mode of ending poverty. You are looking for opportunities to end poverty that makes you feel alive.

Yes. Yes.

So it is not like this is your challenge. You have to do this.

It is.

What are you here to do or. Or assist with now? Yes. And you can. And you can do that today for one person. You can alleviate that suffering a little bit today for one person?

Yes.

Right. So it is not like this is. I used to think that purpose was like, the thing I need to accomplish before I die, but now I understand that purpose is the thing that you do with every breath of who you are.

It's huge.

Huge distinction. Huge distinction. And then that vision that you're saying is that is like the how. This is how we are reflecting this identity and this purpose that I am here to do.

Yes.

That is the list of action items that I'm taking for the next three years to stay in alignment with that purpose that I have for myself.

Yes. Yes.

So that, to me, is how I internalize all of this. And I just wanted to kind of COVID that with my understanding, see if that's how you see it too. Because these are big words. Mission, vision, purpose. Those are heavy words for a lot of people.

They're huge. And the only difference I'd say for me personally with vision is like, your vision.

You should see it in your mind's eye however you see it. And it should then dictate. You shouldn't say, it will happen in one year. Your visions should be big enough that then you go, and how long do I think it would take me to do that? Like, it should dictate the time, not your time, dictate the vision. So you should be able to look at and go, man, that's going to take a lifetime. Okay, then if this is my vision, what do I think I can realistically accomplish in the next year? Two years, three years? And then your mission will say, okay, how am I going to practically do this? So if it's, hey, I want to create a movement of capitalists. Okay, how is that going to happen? Oh, it's going to take. It's going to take a lifetime. Okay, well, where does it start? Well, I'm going to start with a podcast or I'm going to start with A blog. Awesome. And then what will happen with the blog? Well, if I do a great job with the blog and connect with the right kind of people, then we'll open up these opportunities to create a curriculum to take these people into an actual group where they get to talk about and actually grow and become and get nurtured. Okay, well, how can I double down on that? Well, then I could create an incubator where we double down on that to where it happens quicker. Okay, well then what happens after that? Well, if they've succeeded, then what will happen is they'll have the money to create other capitalists that will create even more opportunity for more people.

It's like, you know, this person.

I have a very close connection with someone like this.

And as I'm saying this, I'm getting excited because Ryan's vision is big enough for me to fit in and aligns with my purpose.

It aligns.

That's so big, man. It's so big.

And that allows you and me to, like, take the gloves off and go, yes, absolutely.

And so for you guys, whatever it is you've got to see as your business as a piece and that it is the beginning of a story. And that means if it doesn't work, if the business doesn't work, you're going, I learned so much during this phase that it will. Everything I've learned is going to help me 10x my purpose with the next thing that I move into. And it'll allow you to recover quicker. It'll. It'll allow you to do amazing things, and it'll allow you to be intentional with the successful pieces of your business, to invest them back into your business so that you can affect and create even more change with your purpose. So your vision will dictate the time and allow you to have start steps. So that leads into the mission. And so the mission I always come back to when I'm leading people through the processes. That is your. How practically. How are you going to do it? I do a blog, a podcast, and this. Okay, how often are you blogging? I'm blogging two to three times a week. Is that actually reproducible? No, I'm going to do it once a week to start out with. Okay, great. Okay. How many people are subscribed to your blog? It is the. How someone should be able to come to you and go, oh, you do this. Okay, how do you do it? And you should be able to say in one to three sentences, this is how I do it. To where a second grader would Go. Oh, I get it. That makes sense. This is how I, this is how you're going to end poverty. Okay, cool. That, that makes sense.

This is, this is so helpful. It's actually helpful for me because this gives me language for. I've said publicly that some of my, some of my most, some of the most difficult clients, not difficult from like a personality standpoint, but the people who take it the, take the longest to get how I see business are active Amazon sellers because they are so good at the how they're so good at the mission. What we're calling mission, like here is how we execute and then when we go back to, well, what's the vision? Well, the vision is to do the how more it's to do more. How it's to make more sales, which is awesome. I want you to make tons of sales. I want you to have an eight figure exit. But what is the mission that that's built on? What is the vision that's built on? What does that say about who you are and what you are bringing out of yourself and into the world?

Yes.

And it takes some thought to get out of that how and back into more of what you really desire, what you really want. And so this, this gives language to that. Why are you selling on Amazon?

Like something as simple as that question. And it's usually like, well, I want to make money. Okay, why do you want to make money? And why this product? Why this business? Why that customer? Why that person? And now all of a sudden we're starting to build what I consider a real business because it has a real mission beyond just selling more. Once again, I love selling more. I want to sell lots. I want to make lots and lots of money. I want to buy the Cleveland, whatever there will be called, you know, like, like I want to buy a baseball team.

Yeah, I want to, I want to.

Make lots and lots of money. And the unlock to making lots and lots of money is to have a reason why. Yes, you are selling something.

Yes.

And so that gives me such a, such like a great framework for getting to that how piece. So thank you for that.

Yes. And what you just described is actually a process that a lot of coaches will use. It's called the seven whys. And when someone comes, when an entrepreneur comes and has an issue is to go, okay, why? Well, because I want to do this. Yeah, tell me more about that. Tell me why. And they'll start to get frustrated and then you'll ask why about one or two more times and you're this close to seeing them actually break down in tears because they're getting to that thing in their heart that is the actual reason why they got into this. They'll tell you some story that will just grip you about, you know, growing up in an orphanage or, or losing their parents to some disease that could have been avoided if they had the funds. And they want to be able to help other people avoid that same issue. And so you go, that's it. That's why you're doing this, and that's where they can open up. And I think even, you know, when we say like, hey, the best product, the best way to do this is four products averaging 25 sales a day. You don't get to products two, three and four without like a bigger. Because you're actually entering into a vision and the bigger idea of this person's world that you want to create for them. And so it's, it's, it, it's hard to move your business bigger and further without having a grander why.

Amen. Amen. Yeah.

Yeah.

And by the way, it's also the secret to getting influencers and raving fans and making reviews easier and all that stuff is to have a real reason why it is not. It is not to have the right insert in packaging. It is to have the real mission and message behind the business that aligns with why you are there, not what you do. The what you do is how you're accomplishing that underlying reason why.

Exactly.

Bam, boom. Yes.

This is, this is great. And, and I mean, I don't mean to double down on this, but I think it's so important for so many of you in the 1%. You guys have some unbelievable ideas, you have some unbelievable products that you're selling, but when you get down in the dumps and you're frustrated, it's important that you come back to the why that will motivate you. When I come in, I speak about ending poverty and I speak about all these kind of things. I'm fired up. I'm excited even though I failed a numerous amount of times. But this gets me excited to get back on the horse and to keep going. So to continue on, you've got your mission. You know how you've got the plan. Practical three, three things that you do that bring about this, this, this purpose, this vision. And so the next thing is goals. The 30, 60 and 90 day goals. Now, I will be completely honest with you that most of the people that I coach that don't make it, this is where they got vague when it comes to goals. Everything else is really exciting. The why, oh, my gosh. I'm going to do the end poverty, do these amazing things mission. Oh, I'm going to have a podcast. I'm going to have a YouTube channel. I'm going to do this. This is really exciting. O, this is awesome. What are your goals?

Well, I want to have this, this, and this. Well, that's not specific enough. Well, it gets real because it starts taking up your most valuable asset, which is time. And it's not the most exciting thing for visionaries to come in and start thinking about specific things that need to happen, measurable things. And so this, if you want to know one place where most people just give up, it's when it comes to the goals. And the ones that I see succeed, go back to their goals, look at it, and they can have an honest assessment if they actually got it, and they actually are okay with changing their goals to not be as sexy, but are actualistic that they can hit that create momentum. So I don't know if you have questions, but I'd love to go through smart goals in 30, 60, 90 days.

Well, I'm just curious why you see people fail here. Because I would, I would see my assumption just based on my own experience is this is where most people think to start. Most people just, they just pick some goals or they don't do any of that underlying stuff that we've gone through up to this point. So I'm curious why you see this as the failure point.

I think it becomes real and it scares people. So there is a fear. And sometimes when you come from vision, mission, and it's grand and you've got these goals that a lot of times put you in front of people, then one thing that I see so much is the imposter. Like, if I really start to say or try to accomplish these things that are now tied to something deep in my heart.

What will people think? They'll just think I'm an imposter. Like, what does he know? Or they will, they will see me fail. I could fail at this. Like, when it gets real, it means you can really fail.

It makes sense to me.

And so there and then some of them are. I had. I had a guy that was kind of talking through the coaching process through, and he has a. He has a real chance of running for president. He has a real chance, has all the connections, has been in politics, has been at one of the top law firms for a long time. He has friends in all the places that you need to have friends with. And he has a fear of succeeding.

Literally has a fear that if he succeeds, what's going to happen to his family? Will they be able to hand handle the pressures? Will they be. And he stays in that place of fear. So he doesn't write realistic goals and he is nothing that he can, he can really tie to. It's kind of vague. And he knows he's not going to take action on it and so he doesn't want to actually do it. He wants to stay in fantasy land. And so it's like a vision without a goal is, is a fantasy. There's some kind of line with that where it's like, yeah, if you don't have goals, it's a fantasy. And some people want to stay in fantasy. They, if they were, to be honest, they'd say, I don't, I don't actually want to take action. I just love dreaming about this stuff. And that is a real place you have to look because everything seems nice until it's time to actually put in the sweat equity. And if we think about the. Yeah, you think about the people that you'd want to invest in, it's people that are willing to put in the sweat equity that you're like, I would take a bet on you. And most people are reluctant to take a bet on themselves.

They just are. And so that's why people usually will fail at this point in the process.

That makes a ton of sense to me. Makes a ton of sense. I know from my own experience of setting goals that, that.

Are outside of what I know I can hit. That can really mess me up too. Especially like right now. If you listen to my most recent podcast, it's about setting thousand day goals. But they are all process goals. They're 100% process goals. For the next thousand days, we're gonna be focused on getting better at YouTube, putting up two videos a week, engaging with that community, regardless of the result. That's a process goal.

Yes.

Now I've got a 90 day goal that I'm bringing to the team with a, with an action plan this Monday. And that 90 day goal is crossing 100,000 subscribers on YouTube, which would require us to average about 100 subscribers a day when we're just below that right now. So what we need to do is just like crank it up just a little bit. We don't need to completely throw everything out and take swings and misses. We don't need to go harder. We need to put our pen down and think, hmm, how do we do This a little bit differently so that we're in the best place to be able to hit this 90 days from now. Right. And so I have found that if I place it, if I were to say our goal this year, like, we're going to 10X, our YouTube channel, well, now we're just going to, like, swing and miss and take all kinds of risks and pour a bunch of money down things that don't work and get frustrated. People are going to quit. We're going to hate each other. But the fact that it's just like if we keep doing what we're doing, we might get there. We actually might get there if we change nothing.

But.

If we are a little bit more intentional, like, is there something, what we could do just like, amp this up a little bit? What would that look like? And that causes us to just pause for a second and go, all right, how do we do this just a little bit differently? Just a little bit differently. And that just gives fire and energy and passion to the goal rather than it feeling stressful and overwhelming. So, by the way, this is why were so pumped for someone like Damian.

Yes.

The only goal in launch week is take a damn sale. That is the only goal. It is not to hit 25 sales a day. It is not to hit 100 sales a day. It's not to raise $250,000. It is to take a damn sale, hell or high water. I don't care if you've got to pre sell it. I don't care if you got to do a kickstarter. I don't care if you've got to take a Venmo. Don't care. Go collect an order. Why? Everything changes when something is sold.

Yes.

And that is a really good goal. If you are starting a business. Go take a sale, any sale. Just go get. Go get $27 like Damian did. And now, now we. Now we have something to work with. Now we can crank it up. That's a good goal.

I love it. And goals should create momentum, but they aren't impossible. And you actually have a chance of accomplishing so smart goals. Each letter stands for something. It's an acronym. The S stands for specific. The M stands for measurable. The A stands for attainable. The R stands for relevant. And the T stands for time bound. So here are the questions you need to be asking yourself. Your brain works better with questions, so you need to be asking yourself better questions and you'll get better results. All right, so when you think the S specific, what do you want to Accomplish. It can't just be, hey, by the end of, by the end of this year, I want to be a millionaire. No, that is not specific enough. What is going to get you to a million? I need to sell this amount of products. Let's get it nailed down even more. I need to be getting this many daily sales. Let's get it down even more. How do you get to date to that many daily sales? Building relationships with influencers. How many influencers? This many influencers. By what time do you need to have this amount of influencers that are promoting your product? Do you have the money to promote the. To send them to promote the product or the relationship where they would want to promote without any finances? No. So then what needs to be the. The number one goal for the next 30 days? Building relationships with two influencers with this amount of followers that have this kind of influence with their followers. By doing what? By sending them some of my prototypes. Do you have a prototype yet? No. Let's go back.

We are nailing it down. And this is where people, if you're lazy, you will not want to do this. So this is where you're going, okay, I need to get down. All the way down, all the way down, all the way down, all the way down. What would make an influencer excited to promote? By having a really great prototype. So I need to do what? Start building conversations and relationships with manufacturers to get me a prototype. I do have the funds to get a prototype, so that's out of the question. So it's specific enough.

I love this. And there's a, there's a great comment from Tiffany saying that this is so helpful to. When you've got a big vision of breaking it down into these micros.

Yes.

And, and it is so true. I mean, for, for those of you who don't know, I've been putting up YouTube content for over a decade. Over a decade. And now I'm just learning it. And here's what the big shift that happened for me, I tell the story on the podcast that when we hired Alex, our new content creator.

Yes.

That Alex just loves making videos. Just loves making them. So what that did was it allowed me to relax. And you know what? Let's just make a great video. Not what's going to be the thing that ranks, which is where I was for 10 years, what's going to rank, what's going to get views, what's going to build the audience, what's going to get the results with this. This over and over and over. And then well, that worked a little bit. Let's just do more and more. More, more, more. Let's do five videos a week, right? And then you burn out, right? Alex just loves making videos. So it's like, let's just make one. Let's just make a great video. Yes, let's make a great video.

Wow.

That was fun, man. That was fun. When's the next one? Let's do another video. Let's just. Let's just do another video. And after three weeks of that, I was like, could we do this twice a week? I'm having so much fun. Could we do this? Could we do this twice a week? And now Alex is like, wanna do three? Wanna do three? Wanna do 3? Oh, we'll get there. Like, we'll get there, right? But we're just having so much fun with it. That is creating this momentum. And now our subscriber rates have doubled, our view counts have doubled, our watch time has doubled, and we've been working together two months. It's not even two months. Will be two months on. On Monday. So that. That coming down to the micro allows you to start getting that momentum. The thing is, most of us have such big goals that the thing that is micro feels too small and not meaningful enough.

So you have to pull that into the thing that you can do. Now that you will actually do that by doing it will create more momentum. Faster and faster and faster and faster and faster. That has been how I have experienced that. And I know that if I do that for a thousand days, my goodness, things are different. My goodness, things are different.

Yes. And what I love that you're saying. So a lot of times what I will say is, yeah, you want to have a grand vision, you want to have all of this stuff, but focus on the actions and the results will come. If you focus on the action, the results will come. Like, this is where you need to focus. Am I doing the activity that's going to actually bring the result that I want? If I stay in fantasy land for too long, I'm not going to do any activity and I'm going to be discouraged because I'm not seeing the result yet. And I'm going. And then you just kind of give up. Like, I'm not seeing it. I just don't think it can happen. Well, what activity have you been doing every day that could reproduce.

Nothing. I do it some days when I feel inspired, and I do it other days. I don't do it when I'm not inspired.

You got it. You got to track It.

Yeah.

Track it. So like my Tribe 5 process, I have five areas. Time, relationships, income, body and expansion. I have a habit, a process for every single one of those and I score myself. Did I get three of them? Did I get two of them? No judgment. Just how many did I get? Because I know that seven days from now when I have a crappy day, I can go back and look at my. I got twos and threes for seven days in a row. No wonder I feel like crap.

Mm.

So what do you do? You just get back on the habits because you know that if you're getting fours and fives consistently, that good stuff is coming.

Yes.

Can we put this into some action items? Like some act. Some 30, 60, 90 day action items to start getting some momentum?

Yes.

So, I mean, the first thing, it sounds to me like first thing schedule in your 30 days is let's uncover that identity and purpose piece.

Yes.

Like, Dan Sullivan has a great exercise for this. He calls it the unique ability exercise, which is just ask five people that are really close to you, what do I do better than anybody else? You know, so good. What am I really good at? What are the things that I am unconsciously competent at?

Right.

So like for me, providing clarity, communicating clarity.

Yeah.

I don't know how or why I'm good at it. I just know I'm good at it. Don't know why. I don't know where it came from. That's a unique ability. I can say a lot of things in very few words and I can hear what is being communicated rather than what's being said. It's just my unique ability. So that's one for me. Right. Justice is positivity. Yep. Dude has never had a bad day.

And if he did have a bad day, he's so excited that he had a bad day.

Because it gives him contrast for the good days.

He is always positive. Right. He lights up the room. He doesn't have to work hard at being positive. He is the positivity in the room. So ask five people around you, what are you better at than anybody else? You know, and that's a really good starting point for you to get some of that going.

Yep.

So I'm going to put that in the 30 day assignments.

I love it. I love it. And I will say in the 30 day assignments, just start nailing down what actions could I realistically do every day to see my vision come to fruition over the next a portion of my vision come to reality over the next two to three years. What is One reproducible activity. So really nail that down. Don't just put a quick answer down, Think about it. Give yourself time to think and put that in your 30 day goal. Like just, just start there.

Parting words for you, Justus.

Oftentimes with entrepreneurs, the one thing that gets in the way of success is the entrepreneur. A lot of times what happens is the entrepreneurs buy themselves in their head all the time. That is why we have the 1%. Like share your share, what's going on where you feel stuck and let the community help you. Let the community rally, let them ask hard questions that help you get where you need to go. And so join in, comment and if you see someone going through something that you just got a resolution on, man, comment on that and help them come to a good place.

It's a true stat that 99% of business owners never clear a million dollars. And that is why I started a mentoring group called the 1%. I have helped hundreds of entrepreneurs cross seven figures. There's a reason why that's the case and it's because we have a formula that works really well. And this year in 2021, we've introduced mastermind groups at each level in the process. That's the grind, the growth and the gold. So when you come join us inside the 1%, you'll be partnered with other entrepreneurs who are at your level to help you get through that level and accelerate onto the next step in your journey. You'll be following the same roadmap that I teach in my book, 12 months to 1 million. That's why we have such a high success rate, getting people to where they want to be. So go to capitalism.com 1. Scroll to the bottom, hit the join button. And for less than you spent on eating out this past month, you'll be in a room of entrepreneurs who are pushing you to go from where you are right now to the next step in the process. It'll be the best investment that you make all year. Come join us. We're ready for you. Go to capitalism.com1.