The Brian Lee Strategy: How He Built 3 Billion Dollar Businesses (With A Fourth On The Way) #TheOnePercent

You know, if there's an exit, that's great. If you sell the business, that's great. If you IPO the business, that's great. But if the business just stays private and keeps going, that's great too. For me, it's like there's no singular path that I'm looking for. The only path I'm truly seeking is a sustainable business that will be around for generations.

It takes one free person to create change. This is the show for them. We are the creators of the free world. This is capitalism.com and we are the 1.1%.

Hey, podcast, this is Ryan and oh my goodness, this is a good one. This is a must listen. This is a recording that I did with one of my entrepreneurial heroes, Brian Lee. And Brian is basically the guy I want to be when I grow up. If you were to put Gary Vaynerchuk and Brian Lee in a blender.

You'D have who I want to be when I grow up. The guy has 3 billion dollar companies in his history belt, whatever a history belt is in his resume. There we go. Three of them. Two of them that he founded, one of which. And one of them that he was the principal investor and advisor behind. It's nuts. It's nuts.

And he's 47. So this.

And he's done it.

Get this. He's done it in all three billion dollar companies. Three different sectors, one tech, one ip, one physical product.

And his new venture, Art of Sport, is another physical products brand that he expects to be the biggest project he's ever done.

So.

So this is a mind warp for me as I just sit down with this humble man, this humble entrepreneur who doesn't care about press or status, doesn't even see his existing accomplishments as that big of a deal, and comments on his overall strategy for identifying opportunities for building exciting companies, and his overall philosophy of how he brings together the capital, the people and the product in order to build something really special. So I hope you enjoy this as much as I did. One thing, the audio on this is not that great. I visited him at his office and we recorded with the equipment that we had. And it's not the best, but the contents.

If you're like me, it's just a complete game changer. So I walked away from this episode with Brian just like, man, just hanging out with the guy changes my thoughts, changes my brain, changes how I see opportunities and how I move forward. So this is really good. And at the end, I asked Brian to comment on the direction I'm going in and that's an interesting perspective that he has. Okay, buckle in. This is one you want to be actively engaged listening to. This isn't one you want to be listening to. When you're doing other things, do this, you know, listen while you're driving, listen while you're walking. This is one you really want to digest and it's a game changer. Enjoy this chat with Brian Lee.

Hey gang. I'm interrupting you briefly to talk about cash flow and investing. My strategy for financial independence for the rest of my life is to build businesses and invest the profits. But the investing piece can be confusing sometimes. Where do you start if you're just starting out in your journey? I always suggest looking into dividend paying stock. It's an easy way to generate cash flow. But if you're further along in your journey, the foundation of my strategy is, is by setting up a wealth warehouse. A wealth warehouse is kind of like a second bank account, except it's tied to the market so it goes up in value, but it does not go down in value. It's a really cool strategy that a lot of my really wealthy friends use. And Tony Robbins recommends this in his book Money Master the Game as well. And the team that I use to set this up is wealthwarehouse.com it's run by my buddy Sam Prentice. He is the sharpest person that I have met on this topic. He also has access to some really cool investment opportunities to buy cash flow as well. He shares them in some of the podcasts that we've done. But if you go over to wealthwarehouse.com or if you search for my name and Sam Prentice, you'll find any of the podcasts that we have done together as well as some of the opportunities that are available when you deploy this strategy. And it's who I use. He's one of our backroom partners and it's the team that I go to for some insider investment recommendations as well as setting up my wealth warehouse, which is the foundation of my strategy. That's wealthwarehouse.com.

All right. Hey, Brian Lee, good to see you again.

It's great to see you, Ryan.

So, so we're recording this here at the headquarters of Art of Sport and you told me about this venture right when it was start. I mean, I remember when it was in the old office and you were still testing the products. How are things going now, two years in?

I think it's going great. You know, it's, you know, we launched the products or the company to the public about probably four or five months ago now. And things are going great. We're mainly focused on, you know, creating the best high performance body care products we can for athletes and for active lifestyle. And I think we've done a great job in terms of product development, which took a while because when I spoke to you two years ago, we were still working on the formulations, but we nailed some of the formulations and we brought it to market and I think people are loving it now.

Why did you go in this direction when, I mean, you were part of the honest company, you built LegalZoom.

It seems like you can do anything at that point from the outside. I mean, you run. I don't, I mean, I don't know what how big honest company got, but.

I know at one point you were.

Valued and there was a B attached to it. Right. So at what point do you say, all right, I'm going to go in this direction? How do you vet this as your next best opportunity?

I just saw this as a great opportunity and a product that was really kind of needed in the marketplace. The idea for Art of Sport really came to me because I was down in Orange county and I was looking for sunscreen for myself. And I noticed something very interesting was that all the largest brands, and you know what those brands are, these sunscreen brands, the number one SKU for each one of them says sport right across it. Right. And sometimes the, the sport, the fonts were larger than the actual brand logo of the sunscreen. Right. And that kind of resonated with me. I was like, I wonder if people are here for that brand or for sport.

Right.

They just want the sport version. And so I walked around the corner, I was looking at the deodorants, and it was really the same thing. I would say probably 30% of the deodorant brands were marketing sport, but these were not, you know, sport brands. Right. Because when I think about brands, you know, in, in the sport category, you know, the first name to come to mind is Nike, right. Or Adidas and, you know, Lululemon. I mean, the list goes on, especially in wearables. And then when you think of consumables, you think of Gatorade and Powerade and Clif bars and Power bars and. And so forth, you know, but when you, when it comes to body application, which is a very large CPG category, you have these brands that were started, you know, some, some of them were started in the 1930s and now they're putting sport on their packaging. And it, for me, it didn't resonate Right? It didn't feel authentic. Definitely not mission driven businesses that were started for sport, right? Because, I mean, you know, the reason why Nike started, you know, the reason why Gatorade started, right? But when it came to personal care, there was no authenticity.

And so you saw a gap in that marketplace. There's still, I mean, us entrepreneurs have a thousand ideas a day. So at what point are you saying, all right, go button on Art of Sport.

So, you know, what often happens with me as an entrepreneur is that I'll come up with a lot of different ideas. I'll keep vetting them in my head, and most of the time, you wake up one morning, you're like, oh, that's a bad idea, right? But this one, you know, just kept with me. It just shucked in my head. And so I called Kobe Bryant, who I've known for a while, and I asked him what he thought, and his first words were, are you sure no one's doing that? Like, no one has started a sport cpg, personal care brand like that. I said, no, nothing exists in the marketplace. And so he, he actually called me back about a week later and says, brian, this is, this is, this is perfect. Let's go start this. Let's go build this. So let's go do it.

Right.

So that's kind of the genesis of Art of Sport. You know, Kobe wanted to be very, very sure that the products themselves were solid, right? So he, you know, vetted through the formulations, actually worked with us in terms of, you know, scent profiles and ingredients and so forth, because we have a lot of great ingredients in our products, and we stripped out a lot of what we call the bad ingredients, right? So the phthalates and the sulfates and so forth, we. And parabens, we kind of got rid of while keeping the product to, you know, a high performance kind of, you know, athlete focused product.

How did you meet Kobe?

Kobe, I just kind of met through just the world of being an entrepreneur. He's friends with another friend of mine, Jeff Skibel, and just gotten to know him, and he's great. He's very business minded, very focused, very smart.

How did you get him involved? Meaning, like, it's one thing to know somebody, it's one thing to have an idea, but making an offer to, you know, Colby Bryant. Right, so sounds like a tall order.

No, well, you know, it's when the idea, when the idea resonates with someone and it could be anyone, it could be a celebrity, an athlete, another entrepreneur. I mean, they want to be involved Right. Especially if they. If they see the same vision that you see and you share that vision, then it's a matter of getting him signed up, you know, coming to an agreement, a partnership agreement. But then also, you know, he helped tremendously in terms of recruiting the other athletes that we have at aos, which is. And these are fantastic, wonderful partners. James Harden, JuJu Smith, Javier Baez.

Yeah.

Javi from the Chicago Cubs. Yeah.

Ryan Sheckler, the skateboarder. Ken Rockson, the motocross racer. I mean, it's. It's a great group of athletes that we kind of were able to group together, and they're all part of aos.

When we were on stage at the Capitalism conference a couple years ago.

I've said this publicly. I don't think I've told you this. I said my favorite time I've ever spent on stage was our interview, because I had this light bulb moment where I just saw.

I saw how somebody who is. Who thought bigger than me thinks, and I. And I got it. And it was that. And it was my mentor. Travis calls it the producer mindset, where you just produce all the different pieces and bring them together. Right. And those three pieces, as I heard them, were capital, audience, and product. And what I realized was Brian Lee does not come up with products. He thinks of them and passes them on to a CEO who's doing it.

Right.

Brian Lee doesn't bootstrap his company. He goes out and gets the capital. And Brian Lee doesn't try to build an audience.

He goes out and partners with the audience, and you bring it together.

I hang out in entrepreneurial circles, and they all tend to be specialists in one of those three areas. And I don't think you'd consider yourself a specialist in any one of those. You just produce it all and bring it together. And that mindset just my brain had to go out and get new thoughts in order to put all that together. Is that how you approached Honest Company and LegalZoom? I know you're doing it on ALS, but did you do the same thing.

On those two brands? No, no, that was different. So LegalZoom, we really started from scratch. So me and Brian Liu, my partner there, we also had Robert Shapiro involved, as well as Eddie Hartman, who was our cto. So the four of us really started the company together.

And that we just. We just grinded on that one. I'll be honest with. There's no secret for success in terms of legalzoom, especially. It was just hard work. I mean, 24 hours a day, sometimes it was just, was just a grind because it was, it was funny. We weren't able to raise capital for Legal Zoom. We never raised outside capital to start the company. I borrowed just a little bit of money from my parents. Like it was, it was a lot of money back then for them, but it was $25,000 from my parents and Brian Lee borrowed 25 from his. So he started the company with 50,000 bucks. And we started out of my condo and we just kept going. I mean, we were very fortunate in a lot of ways at LegalZoom because we were not a lot of people know this, but we were the eighth advertiser in the world to pay for a click, right? So we found goto.com super, super early. That was the first pay per click search engine and we were paying 1 cent per click. And after spending 2 bucks, we got an order.

So we call it 200 clicks later we got an order. But yeah, and we really, really grew with Paid search and built a moat around the business in that sense. And then all the capital that was raised for LegalZoom since has always never been for the business itself. There are like, you know, other China Recap transactions and this and that. The company itself was always profitable really from day one.

In terms of the Honest Company. That was really Jessica Alba who came to me and said, Brian, I want to start a non toxic.

Baby brand. I said, that's a great idea. Let's go do this. So that was also. I was CEO for the first five years of the business and just grew it, you know, went to outside capital, raised a bunch of capital and grew that business. But after the Honest Company, I realized that, you know, do I, do I? Actually, it was soul searching really. Do I want to be a CEO again? Right. I've been doing it for a while and you know, 20 years later, looking back on my career, you know, to be a CEO, you're all in.

It's a lot.

It's a lot. So it's like, it's the ups and downs and all arounds and you know, managing folks and growing the business, it's hard. It's hard. And so you know, do I want to do that again or do I want to help other CEOs get there? And I decided for the latter not because I'm scared of hard work, it's just because I, I really felt like I could leverage myself to bring a lot more value to, you know, the entrepreneurs as well as the capital that I raise and so forth. So that's, that's the path I've took.

Can I ask what the relationship now is with LegalZoom and the Honest Company? Yeah.

So I'm a shareholder in both.

Founder shareholder.

And so what does that look like? There was an exit event or a liquidation event and you got to move on to other things?

No, no, it's not even that. It's just the companies exist. They're, they're going, they're, they're growing, both of them. And so we'll just see what happens.

That's so cool.

It's just a different.

Approach to business than I think 99% of entrepreneurs, they want to build it, to sell it, so they can leave. But you build it to be sustainable so you can leave. Right. You build it to be bigger than Brian so that you can go do the next thing.

Yeah. I've never, I've never really started a business to, to say this is the exit. Right. Because, you know, if there's an exit, that's great. If you sell the business, that's great. If you IPO the business, that's great. But if the business just stays private and keeps going, that's great too. For me, it's like nothing. There's no singular path that I'm looking for. The only path I'm truly seeking is a sustainable business that will be around for generations.

I'm curious, Brian. I heard an interview with you before we ever met. I don't remember what the interview was, but they asked you if you felt like you were successful.

Yeah.

And you said kind of maybe.

How about now?

Do you feel successful?

You know, it's a tricky question because my answer is still kind of, you know, it's like I look at am I? Well, I guess a better question is am I fulfilled?

Right.

Am I satisfied with what I've accomplished? And the answer to that is definitely yes. I'm very happy with.

My career and the companies that I've built and the people I've worked with.

Wouldn'T change it for anything. But am I successful? You know, it depends on, on how you define success. But for me it's like I define success as like, you know, reaching the pinnacle. You know, like saying, you know, I built something that's like, like just so game changing that, you know, it'll be around for not just generation, but like forever. Right. It's like that's, that's what I consider.

Billion dollar company companies.

Yeah.

Depending on how you measure them.

Yeah.

You're working on your third.

Yeah.

I mean, most people would, most people would call that success.

Yeah.

So what's bigger than that? What's. What's, like, what company is around forever?

I don't know. But for me, it's like, did I create, you know, am I. Am I Henry Ford? You know, am I Mark Zuckerberg? Am I. Am I Steve Jobs?

Right.

Am I? Am I? I look at those guys, honestly, and that's like, I consider that successful. I really do. Because they've changed the world, right? They have absolutely changed the world. Jeff Bezos has changed the world. Yeah, right. I haven't done that yet. I haven't done that. And so for me, it's. I'm still seeking in that sense to build something that'll. That'll truly be revolutionary.

You want that? Oh, yeah.

Who doesn't.

Man? I saw an interview with Elon Musk where Elon said, you don't want to be me. I don't even want to be me. I was like, huh? I think there's some truth to that. I mean, I have no idea what he's going through. You know, I have no idea if he's happy. I know he has legacy. Right. But I don't know. I don't know if I want that.

Yeah, that's true, if you put it that way. But at the same time, it's like, I still do want to build something that'll really be game changing.

Something. Something that'll. That'll transcend time.

You said something else to me when we were on stage together, and it was. No, no, actually, we were backstage, and I said, brian, it sounds like you always go for the audience first, and you can shrug shoulders and you're like, yeah, what else is there? Like, of course. Doesn't everybody? And, no, not everybody does that. So would you tell me, Robert Shapiro, was your audience when you started LegalZoom, and that was all PR, I think that was. And then Jessica Alba, I think, was a bit of a. Of a mix between. Social media was starting to bud, but she also could get in any PR source that you wanted, and now it's athletes. And there. They obviously have a lot more social media, but there's also a traditional PR approach. So would you tell me how you look at audience when you're considering new ventures?

Yeah, when I consider, like, who to partner with to launch a consumer brand, really, it deals with the relationship between the product that you're trying to bring the market and. And the actual influencer or celebrity or what you're calling audience. Right. And it's got to really relate. It's got to have you know, a one to one relation between what the person is marketing and what the audience expects them to market.

And, and so I, I, I paid deep attention to that. Right. So for Art of Sport, it was pretty easy, truthfully, was high profile athletes, right, that have strong, you know, resonance with their fan base and, and so forth and great social media followings, but as well as, you know, PR influence and so forth. But I mean, there have been so many, you know, folks who have come to me, right, saying, oh, I want to go start, you know, XYZ business. And I pass on almost all of them, right? Because I, I look at the influencer and I say, that's not what your audience wants you to do. And they don't even know it. They don't even know that themselves. But you'll be amazed, truthfully. Like, you'll get these, you know, big kind of influencers, celebrities, athletes, whoever they are, and they'll come up with an idea and say, I'm so passionate about it. And I'm like, that's great that you're passionate about it. But you know what who's not passionate about, about that is your audience.

It's like they don't want to see you, Mr. You know, rapper selling, you know, home goods. It's like it doesn't relate. Right. So there's definitely got to be that correlation. And that honestly is, I know it's overused, but that authenticity like that will resonate with their audience.

Tell me a little bit about bam. Your if bam. BAM Labs and BAM Ventures.

That's correct.

And you said you see a lot of deals that you pass on. Is one of those like pitching it to BAM Ventures or what is, what is, what's the actual business holding?

Yeah. So BAM Ventures is a seed stage fund. We focus on the earliest stages of a startup and we invest small check sizes into entrepreneurs. And really there's only, we go by one rule at BAM Ventures. It's we invest in great entrepreneurs. We have to love the entrepreneur and not hate the idea. That's, that's the simple rule.

Right?

Because I think too many investors fall in love with ideas. And for me, ideas are honestly a dime a dozen. Yeah, it's all about the execution, especially the stage that we invest in.

You're going basically idea stage. Wow. Okay. Yeah.

I mean, very rarely do we invest in companies that are already up and going. It's usually as an entrepreneur and they say, I have an idea that I.

Want to get started.

And then that's what we, is it.

One person at that point, no, it's.

Usually one or two or three founders.

Yeah.

And then in terms of Bam. Bam Labs. Bam Labs is really a place where I start companies. So I started Art of Sport with Matisse, Matthias Mantronik, who, you know, and Kobe and James Harden and all of our athlete partners. And we launched that, you know, here. But then we also launched one called 7th Spark, which has built an app called Church Home Global. And that's. It's the first mobile church of Christ. It's a new way to church.

Basically, a new way to church is.

Church on your phone. And so if you get a chance, you can play around with it. It's called Church Home Global and I love that one because it's really about.

Social impact and the goodness that God can bring to the world. So it's pretty amazing.

Yeah, that's really cool. You've mentioned that to me a couple times, but I don't actually know much about the application itself.

You should download it.

Yeah, I will, I will. I mean, I have my own stories in the church. I don't know if you know that I went to school to be a pastor. We've talked about that.

I think we did talk about it. Yeah.

So I've had my own ins and outs with, with faith and spirituality. But tell me when you're, when an entrepreneur is bringing an idea to you and you're thinking about backing them or not, how do you know, how do you know that they're going to get capital or not?

You know, it's, it's, it's, it's kind of tricky. It's kind of true. But we go pretty deep in, to.

Them, to them, into that person.

My, my favorite question to ask any entrepreneur pitching us is tell me about your best friend.

I want to know everything about your best friend and what does her best friend see in you? Right. I want to get to the character of the person. Right. What makes them tick, what they're passionate about, you know, the psych, how much they're going to work on. Like, do they have that, that winning mentality? Right. Do they have the do whatever it takes almost anything legal to win. Right. And that's who we'd like to back. We like to back entrepreneurs who are, who are fired up and smart and hard working and trust. Trustworthy. So that's who we like to back.

Now. Bam. That's BAM Ventures. Right?

Right.

And that's an early stage fund.

That's right.

But I also know that you don't fund your own companies. We don't so.

That'S a lot of money floating around into ideas. What's the source of them?

What's the source of the capital for BAM Ventures?

Just overall, I mean, I know it sounds like you have a very good. Just relationship with other people's money.

Yeah.

And that's. That's, I think, a big aha for a lot of entrepreneurs, because lots of people bootstrap their own companies.

Right.

And so they're tense about the money that's in the bank account. I've experienced that myself.

Right.

Or there's a resistance to going out and getting other people's money. It sounds like you just have a very different relationship with money because it sounds like there's a. It's floating around in a lot of different directions. So where do you raise money for the businesses that you start and for the businesses you invest in?

Well, for the businesses we invest in, we're just like any traditional venture fund in that sense. We do have LPs, limited partners who have invested into the fund. I've invested into the fund. So there is my own money in BAM Ventures as well. On the BAM Lab side, we have one capital partner, a venture capital firm up in Silicon Valley, who is backing every one of the companies that we launched.

I see. Yeah.

But in terms.

That was a lot simpler than I expected.

Yeah, this is pretty easy. So in terms of. In terms of, you know, as an entrepreneur, though.

I. I know how hard it is to raise capital sometimes. Right. Especially the. The craziest thing is always the hardest the first time around. You know, your first company, right. Now, if that company is successful, it's a lot easier to raise capital the second time around. Right. So we were fortunate. I was fortunate that Legal Zoom was successful because it was able to raise capital a lot easier after that. Right. But. But Legal Zoom itself, like. Like I said earlier, it was a grind. No one wanted to give us money for Legalism. Like, no one. I'll tell the funniest story. I'm not sure if I shared this with you before, but when we first started raising money for LegalZoom, people would ask us, you know, what's the minimum investment? And we told people, $10,000. Right? 10,000. That's the minimum investment. One of my partner's friends called us and said, you know, I've got $750 extra. Can I invest it?

$750.

$750. And we said, yes, absolutely.

Was he happy with his return?

Absolutely.

Yeah.

That's a true story.

Brian, with the last couple minutes, we Have. I would like to invite you to give me advice, you know, a little bit about what I'm up to or at least the opportunities I'm looking at. You know, I've shared with you that I think, I think social media and online audiences have the potential to be the next celebrity, if you will. I very much covet the position you're in where you get to play advisor and you bring in the.

You bring.

In the different resources and put them together. I haven't had a billion dollar exit, you know, I've had a, I've had modest success, an expert in a few very key areas and I'm kind of looking for the next thing that I'm really going to kick in the face. And it's percolating in this area of around influencers and launching brands like we've talked about to these influencers and using Amazon Internet marketing and building teams around them. And I'm just curious if you think I'm in the right zone and what you wish you would have told me when you were 15 years younger.

Well, number one, I think you're so skilled.

Thanks.

In a lot of ways. Right. And I, I think, you know, we would love to invest in, in, in your business.

I'll remember that.

So in terms of, you know, are you on the right path with social influencers, social media.

Becoming celebrities? Yes. Right. But I would look for the right ones that the right influencers who I think can trans, transcend into mass popularity. And we talked about this briefly before the podcast, but there's very, very few of them. Honestly, it's like, can you get that a social influencer who does personal training, you know, on, you know, Instagram or, or, or YouTube and they've got a great following of a million people. Absolutely.

You get them. Right.

But are they going to Transcend to the 300 million other people in America? Right. Or at least 200 million that you can market to. That's what you're looking for.

Right.

Because you can definitely grow an audience and you could definitely get their million followers to, to try something. But that's not a big business. I mean, truthfully speaking, it's just, it says you might sell, you know, some products, but you're never, you're not going to build a billion dollar business from it, most likely. Right. And so maybe tackling on a handful of them to kind of garner together to build a business, maybe that's a better path. But resting on one I think would be a tough deal at this stage. Now, you know, fast forward to Your point earlier? Five years. And does that landscape change? I think it does. Right. You're already kind of to see that. Starting to see that. You see that. You definitely have witnessed that in music, right, Where. Where some of these independent artists launch on YouTube and so forth, and they launch their music on Spotify and SoundCloud and so forth, and they never even sign with a label. Right. So you take the. The chance, the rappers or. Or Marshmallow who have transcended into the man masses. Right now I'm still waiting for, you know, the beauty blogger, you know, and the online fashion blogger to transcend.

Right.

I just haven't seen it yet.

Got it. So the way I'm hearing that is, for example, there's an. There's an athlete that I'm courting right now and kind of a niche space, but a million followers, very, very rabid following. And she's kind of starting to make this pivot of her being not just an athlete, but her real passion is she wants to inspire girls. So her message is becoming more about empowerment than it is about being an athlete. And there's still, like, this bridge, but I can see that making her bigger than athletics ever did. Right. And so what I'm kind of hearing is you at least want that person to have a shot of breaking it through the. Onto the main stage, if you will, of like, what would put them on Ellen? What would. What would put them on Jimmy Kimmel? What would put them on Oprah? Athletics is probably not going to do it. You need something else bigger that can do that. And so what I think you're suggesting is bet on the ones that at least have a shot of really breaking out or get the ones that already have.

That's right.

Yeah.

Brian, I know you don't do any content or anything, so I consider this a privilege. If somebody wanted to follow your work, where would they do? So.

I don't think you can.

You follow this podcast.

That's what you do.

You follow Brian Moran?

Well, I say there's two people that I've met that have changed my brain in terms of, like, people that I didn't have known for a long time. That really changed my brain, how I approach business. And they're cliche as it is. Gary Vaynerchuk, because as I've gotten to know him over the years, I just. I think he's way underrated and how he thinks about business.

Fantastic.

And Brian Lee, those are the two people that I have. I have. You know, I want to be like those two people. When I grow up. So thank you for being here.

Well, thank you. Thank you, Ryan. Thank you, everyone.

I don't know if you felt what I felt when I asked Brian, do you feel successful?

I don't know if you were able to feel what was going on in that room, but I just had this sense of, wow, we've all got it. We've all got someone that we compare ourselves to. We've all got an ideal in our mind. I look at what Brian has done, $3 billion, companies working on his fourth, and he says, yeah, but I'm not Zucks. I'm not Jeff Bezos.

We are all comparing ourselves to someone else. And I'm sure Zucks is like, yeah, but I don't have abs.

As human beings are so interesting. The other big takeaway for me was hearing Brian comment on influencers and mass marketing when he said, you know, you're not going to build a really great company with some little influencer. You do that when you can break into the mainstream. And I just loved hearing him say that because it forced me to think bigger. It forced me to think about.

A really big business. I feel like everything that I've done up until this point has been training wheels, training grounds. And.

When you just get around the greats, you see that they.

Yes, they work harder sometimes, but they just think better. And hearing Brian talk about, I've got a capital partner over here and I have a fund for this other venture and we go, it's like, oh my goodness, I make life so hard on myself. So that was my big takeaway. I of just synthesizing his brain. And I'm going to be processing this one for probably the next couple weeks. I interviewed Gary Vaynerchuk and Brian Lee and had a big three day therapy session which I documented on Instagram and in a period of two weeks, those three events happened in a span of two weeks. And so I'm processing a lot and I hope you're following along just as I document my thoughts and my next moves forward. And I hope it's valuable. Yeah, you can let me know what you thought on Instagram or Twitter. I'm Ryan Moran on Twitter and RyanDaniel Moran on Instagram. As always, I appreciate your feedback. It's what keeps me going. And I will talk to you on the next episode.

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