The Fastest Route To Seven Figures?

Foreigners, Ryan, Daniel Moran here. And today we're going to at least attempt to go through running a seven figure education or digital products empire in about 40 to 45 minutes. And we're going to try to go soup to nuts because I think this is really timely and important to where we are in kind of the business cycle of interactive Internet entrepreneurship. As you have probably heard me talk about on previous podcasts, the Internet business cycle tends to go a little bit faster than the general business cycle. And where we are right now is that some opportunities, especially those in selling physical products, are starting to close to new people. And by that I mean getting more difficult to be cash flow businesses. That 0 to 1 million is becoming a little bit more challenging. It's September of 2015 after all, and the wide open west period has closed. There's still plenty of opportunity in those businesses, but the swing, as I call it, is beginning to happen where there's a swing towards some other opportunities. And if I'm recommending that somebody start a new business that they want to be a cash flow business, the education and the digital products or digital education market is where I think that everyone should have some sort of exposure. I wouldn't necessarily recommend that everybody start their first business in having digital products, but I would recommend that everyone have some exposure here. And we'll go into why that is in a second. Right now there is a little bit of a wide open west happening in this area, this arena, the digital products world, the personal brand world. And I think that we are due for kind of a new, a new golden age of people to enter into this marketplace. And those who jump in and do it well, I think will be extremely successful. Part of the reason why this is, is because there are so many people who are selling physical products. And I think that's a great thing. I sell physical products, I do extremely well. But in order to get those numbers to make sense, in order to really have a living through a business that is selling physical products, you have to sell a lot of product, especially the way that most people are doing it right now, which is Amazon. And just full disclosure for those of you who want to have physical products businesses or thinking about having physical products businesses, that's a model that's going to be around for a long time. I think certain opportunities are going to open up outside of Amazon shortly. But in order to have $20 products or even $50 products and sell enough of them for you to have a full time income for you to be fully independent in that business, you've got to sell a lot of fricking product. You've got to sell tens of thousands of units of a product in order to get those numbers to work. And what was interesting is, you know, I got into the Internet business world having a personal brand and have and selling digital products. That's how I started. And, and I burnt out on it because I really did a lot of things wrong that I can kind of evaluate now and I would correct moving forward. And we'll talk a little bit about those on today's show. But I was so trained in that world that when I went over to sell physical products, it was like, well, geez, I sold $3,000 worth of product today. Where'd all my money go? Oh wait, I had to buy product. I forgot about cost of goods sold. See, that's one of the beauties of selling digital products is that in most cases there are either very low or no costs of goods sold because all of your profits are 100% profit. In a lot of cases you have some overhead or you have people, but that's a big difference in the physical products world. You have to sell thousands and thousands and thousands of units product and work really hard at turning those customers into raving fans. Now I think that's very worth your time turning those customers into raving fans. But when it comes to digital products or having a personal brand, it really only takes having about a thousand rabid fans or a thousand happy customers in, in order to really pass that point of freedom at about a thousand people who will share your posts, buy your products, buy your affiliate products, show up for an event at that point. It's kind of hard to go broke if you have a thousand people that just absolutely love you and you have no other way to monetize them than to do one event where a ticket price is $500 and you get 20% of your real really true fans to show up, you're golden. So it's hard to grow. It's hard to grow broke. It's hard to go broke, which is like growing broke if you've got even a small core group of really true fans. And the reason for that is when you release products, when you do anything to monetize, your profit margins are near 100% and you are able to get them involved in a message or what we call an upsell opportunity, opportunities for them to buy higher ticket products, for them to spend more time with you. And because of that, you can get one customer who is worth several thousand dollars to you versus when Selling a physical product, you have a customer who's worth 20 or $50, and that may be all that they buy. So this is a model. This is an area that I think every business owner should have some exposure to. And we talk a little bit about in kind of my inner circles, where we take physical products buyers and we bring them into a different model. We get them to see our company in a bit of a different way, buy digital products, get them into the brand of the company so that we can sell this type of a model to them. And by doing so, we're kind of able to meld the two worlds together. And you see that they're not completely different. They're just separate models. So what we're going to talk about today is what it looks like to run one of these businesses, what, what it takes, what it requires you to have in place, how we monetize a business like this, and how do we get to that seven figure mark and hopefully do it in as little as a year's time? Well, there's several different approaches to this, but we're going to talk about the fast lane route. What's the fast lane route to building one of these businesses? Well, the first thing that you need in this business is you need an audience. Or really, if we were to boil this down, it's something to say, a message, a direction or a hook. It's something that you have to share with the marketplace. Now, if you don't have anything of value to offer, this may not be the model that you want to follow for your first business, or if you can at least see the potential to partner with someone who has a message or to see a certain message that you want spread in the world. Even if you're not the expert. I have some podcasts that I follow that are kind of in the libertarian world, and they're not necessarily the experts on small government or government policy, but they bring in experts, they add their color commentary, they give their opinion on certain current events. And for that reason, I and a lot of other podcast listeners or blog readers or whatever channel they're using, listen and read what that or what that audience leader has to say. So the first thing you need is something to share. Doesn't matter if you're the expert, as long as you can communicate a message or bring on people who can share that message. The second thing you need is a channel to distribute that message. Now, we talk a lot about channels here on Freedom Fast Lane, and when we've talked about them in the past, it's been in that context, using Amazon as a channel to get buyers. Well, in the digital products world, in the personal branding world, there are plenty of channels and there are buyer channels, and there are traffic channels. In the context of getting an audience or sharing a message, what we're looking at are traffic channels. Where do we get our message in front of eyeballs? Podcasting is really hot right now. Podcasting is hot because it's a bit of a wide open west. There's still a lot of opportunities there. Facebook, in a way, has become kind of a channel because people run ads to a Facebook page, or they run ads that send people over to their blog or to an email list. Your own channel, your own email list, your own blog are perfectly good channels for you to spread your message. I'm sure you read blogs or are subscribed to certain newsletters where you know to check that page or that podcast or that blog or that newsletter because you're buying into a message that you want to be a part of. We'll dive into how to do this more. But that's what a traffic channel would look like to distribute your. Your message to your audience. And then the third thing you need is a way to turn those eyeballs or turn those fans into dollars, the monetization piece. So the three things that we need are an audience, your channel, and the way that you're going to monetize those eyeballs and those people. Now, on this episode, we're not going to talk about the audience much because we have covered that in previous episodes. If you haven't heard them, go back and listen to the podcast called how to Build a Profitable Audience. We talk more about finding your voice, how to communicate what you have to say to that audience. So let's jump to that second part, which is the channel, how we're going to distribute the message that we have. Assuming that you've defined what it is that you want to share, or at least the person that you want to attract, how do we get that in front of the right people? There's several different ways. There's actually an infinite number of ways, but we'll cover a few. One of them just comes down to getting very clear about who you want to attract, about who you want to be in front of, what type of person you want showing up. And in the third piece of monetization, we'll talk about using price as a filter, but that's actually going to play a piece into the channel that you choose, the channel where you distribute the message that you have, because if you want to attract a high end person who has thousands of dollars worth of discretionary income, you may not want to use pop up ads as a way to get your message in front of people, because that type of a person tends not to listen to that type of advertising. But you might want to use something like podcasting, or you might want to use something like YouTube. So knowing exactly who you want to target first of all allows you to clarify what channels you will use to communicate your message. Now, when it comes to traffic channels, meaning getting your audience lined up and serving them with a message, we go where there are already people hanging out. Now, it doesn't matter that you're going to be starting from scratch, because that's the case with all channels. But we want to be around where people hang out that are used to having the conversation that you want to have. Now, common right now, that is podcasting, it's writing books and publishing them on Amazon. It is using sites like YouTube or other video sites in order to record and distribute a message. And how do we know that those channels are viable? We know because we can go to other thought leaders that are talking about the same things we talk about and see that they have millions of followers or subscribers on YouTube or podcast or whatever. It is a really good measure of this is if you can tell that someone's making their living doing what you want to do, but just monetizing it with advertising. So there's lots and lots of YouTube channels and blogs and podcasts where their only monetization method is advertising. When that's the case, that usually means that there's a whole host of lost profit of profit sitting on the table that you can be harvesting. So if you see that there are YouTube channels in fitness, for example, and all they do is make money through ads. And believe me, there are a bunch of them. That's usually a good indicator that having a YouTube channel where you're regular producing content is gonna get you in front of enough people where you can get those 1000 true fans who buy into your message and buy your products, show up to your events, share your message, share your blog posts. The reason for that is because if somebody is getting enough eyeballs to make money with advertising and that's their living, that means that there are other advertisers who have the deeper message, who have the products to sell, who will then pay the guy who does not have that. And they just want the eyeballs to be brought over to the company that has the products and services where they're going to maximize the revenue. Well, imagine if you had both. Imagine if you had the eyeballs and you had the products and the services to sell to them. That's a real business. That's a scalable business that you can build. So are there podcasts in your industry, in the channel that you want to serve, where there are people who are just making money with advertising? Are there blogs on the topic that you want to talk about, where the only way that they're making money is through advertising are their YouTube channels where you want to be talking about the same thing and all people are making is money on the advertising? If the answer is yes, then it's usually a good channel for you to start. And there is no best channel to get in front of eyeballs. There's only how you communicate your message. If you communicate your message better in podcasting, which by the way, way yours truly does. There's a reason I podcast. It's because put a microphone in front of me and I can look at the screen with a couple of notes and record a 30 minute episode. Whereas if I'm doing something, if I'm writing a blog post, good luck. Probably not going to write much. And you've probably seen that@freedomfastlane.com I don't write nearly as much as I podcast because it's much easier for me to deliver a message via voice than it is through writing. Some people feel that way about video, Some people feel that way about the written word. Some people feel that way about short 140 character posts on Twitter or on Facebook posts. Some people now are even using Facebook as their blog where they're writing a content rich post, boosting that, getting it in front of the right people, and then having people come into the conversation via their Facebook page. That's a great way to use a traffic channel to get in front of eyeballs, but it's delivering a consistent message on a consistent channel and getting that group of people to start following you. Those are traffic channels. Now let's talk about buyer channels. Where do buyers hang out for the message that you're trying to deliver? Well, if you already have products and services in place, meaning you already know the third piece of this, the monetization piece, or you at least know what it's going to be. There are plenty of channels where buyers already hang out and purchase what it is that you have to offer or what your market buys. There's a couple ways to identify this. The first is to go back to what we just talked about and look at what are other companies advertising and what are they advertising on. So if you see an ad coming up a lot on a certain YouTube channel, or targeting a specific Facebook audience, or advertising on a specific podcast, you know that that company has probably figured out what target market buys their products and it just happens to be the one that you're listening to. That's a great way where you can reverse engineer what types of products and services you can either sell as an affiliate, sell as your own, or go get advertising from because you're going to be serving a similar target market. The second place to look is clickbank.com if you sell any sort of digital product, you're probably familiar with clickbank.com and heck, at the ClickBank Marketplace you can see what types of products are selling the most. Now that marketplace is completely affiliate driven. And what that means is that there's people that are coming to the marketplace place looking to sell certain products in exchange for a commission. So if you've got a six pack ABS product or a put on muscle product, or a lose weight product, or a food recipe product, you can go to a place like ClickBank and you can see what types of similar products are already being sold and in a way reverse engineer how well they're being sold. You can even look at their upsell processes and identify what additional products and services that audience is buying. Heck, I believe I just heard a rumor recently that ClickBank is also starting to sell physical products. So you can see what physical products mesh with digital products and you can take a look at a high level view of a lot of people's businesses who are serving the same exact target market that you want to be serving. The next place where you can find where buyers of the types of services that you want to be offering is by simply looking at affiliate promotions. What are affiliates in the marketplace that you want to serve currently already selling? And you can pick up on this through looking at what blogs are writing about, through what they're talking about in their email newsletters, by looking at the ClickBank Marketplace, by searching for existing affiliate programs around a certain market, by just going to Google and saying the market that you're serving plus affiliate program, and then seeing who's selling the products that show up and do some digging to find out how aggressively they're promoting it. Because the ones that they're most aggressively promoting are probably where they're making the most money. So altogether you can really quickly identify if there's money in a marketplace and you can identify where the money is by looking at where people are advertising, what they're advertising, looking at where all the eyeballs are, what all the eyeballs like, and where they're showing up. Are they showing up on very specific YouTube videos about very specific topics? Are they seeming to favor podcasts about.

Making money or about investing? Those are very two different conversations. And you can just look at the charts on itunes to find out which podcasts are getting downloaded more, or you can look at what YouTube videos get the most subscribers. So you can really quickly identify where the eyeballs are, where the money is being made, and how it's being made just by looking at the channels. Now, it's important when you're going through this to not get overwhelmed by all the different things that you could do. Because we all play this game with ourselves, where it's, well, we could do this, and we could do this. The people who are really successful are those who keep a consistent message on a consistent channel, and then they scale their monetization opportunities. Meaning that the thing that probably changes the most often is the monetization piece or the monetization areas. But if you want to have a brand that sticks around for a long time, the audience that you serve, the message that you deliver, and the channel on which you deliver it tend to stay fairly constant. It's just how you monetize that that's really easy to swap out. You can swap out a whole bunch of different monetization pieces. In fact, I like to say that the first two pieces are really the hard part. Getting clear on your message and delivering it long enough to get in front of the right audience is really where the hard work is. When that's in place, the monetization piece is really easy. If you have an engaged audience of a few thousand people, the monetization piece is really, really easy. One of the things that I'm looking to do more in the coming months and years ahead is work with people who have a message and they have an audience, but they haven't monetized it as effectively as they'd like to, and helping them get clear on that strategy so that the money just shows up. I found that in my own skill set, that's really where I can create a lot of value very quickly, is by working with people who have either sales in a business that they want to scale, or they've got audience members and a really engaged large following, but they don't know how to monetize that, or they haven't done it as effectively as I know they could. That's really where I create a lot of value quickly. And it's something that I plan to be working on a lot in the coming months and years. And I'm sure we'll talk about it here on Freedom Fast Lane. But let's talk about that piece. Let's talk about the different areas where you could monetize, and I'm gonna provide some examples of each one of these areas. The first place we've talked about, it's the obvious one, it's the fast one, the quick one, the automatic one. It's advertising. Now, I tend to discount advertising because I don't think it's the best place to make your money. Now, there's a lot of people who have come into the podcasting game or they're on YouTube or have a blog, and they don't know what else to do, so they just take sponsors or advertisers. And sometimes you can get enough there to pay the bills and live a life, I guess. But I was having a conversation once with John Lee Dumas, who runs Entrepreneur on Fire, and we are having a debate once, actually, if people who podcasted were real entrepreneurs. And of course, he thinks that's the case. And I was making the argument that podcasters are not entrepreneurs until they start selling their own products and services. And I say that because I don't think that advertising is the best place to monetize your audience. But I have been proven wrong on this in some situations. For example, Glenn Becky, Glenn Beck runs a company called TheBlaze. TheBlaze.com is a conservative blog, and they have some podcasts, and they have a lot of different articles and some opinion pieces. And as far as I know, they only sell advertising. And in 2014, they had revenues of, I think it was $60 million. Now, I don't know if they have products and services. If they do, it's not obvious, but they do have a lot, a lot of advertising. And I'm sure they probably get some paid appearances and such as well. But as far as I can tell, their main form of revenue is through advertising. And I'm not arrogant enough to say that somebody who makes $60 million in advertising is. Is not a real company or is not a real entrepreneur. So there have been exceptions to the point that I've been making. But the real global point is, I think you become an entrepreneur. I think you really maximize your potential when you start rolling out your own products and your own services. There's kind of one step in between advertising and your own products and services. And that's serving as an affiliate affiliate for other products and services. Hey, my buddy Pat Flynn publishes income reports on smartpassiveincome.com shows how much money he's making every month. And a lot of times a big bulk of his income is from being an affiliate for hosting services for people who need websites. And he's very public about the fact that if you click on his link, he'll make a few bucks. And that gives him a financial incentive to recommend good products and services because you're more likely to come back and use more of his stuff later if he recommends good products. So this is how I made my first hundred thousand dollars on the Internet was by recommending other people's products and services rather than my own, focusing on other services that people already had in place. And I got a commission for recommending them. In fact, the first hundred grand I ever made on the Internet was by having an audience writing a review of a product, sending my audience via my email newsletter to the review them, reading the review and buying the products, and then getting those reviews ranked in the search engines. That's how I made a lot, a lot of money throughout college. In fact, that was pretty much all I did in college, was I would have. I had a health and fitness site. It was. I think it was losestomachfat.net and this was an example of a site where I reviewed products. I sent traffic to those. I collected an email list. I actually don't even know if that site is still up. It might be. I'll check at the end of this podcast, But I've kind of forgotten about it at this point. But that ranked for keywords and built up my newsletter and sold things to the newsletter, and I got those reviews to rank well. So that was just selling affiliate products. So that's the second thing that you can do. And that's a great way where you can test different offers or different things that your audience might like to buy so that you can develop your own versions of those same exact products and services. So let's talk about that. Product sales. What is it that your market buys or that they want to buy? You can do this. You can figure this out by surveying your audience by looking at what's already selling in the marketplace. On a recent podcast with Scott Volker, he talks about how he did a test of his market where he did not even create the content until it was sold. And he said, if I get 25 people to buy this, then I'll make the content and within what was it nine minutes or something of him saying that he was full of the spots that he had reserved. So he went and made the content and then that became the course that he sold later on. So this is a great way for you to test an offer really quickly to find out if it resonates with your audience before you go in and you create a crazy amount of content content around it. The third way where you can monetize your audience is by coaching, either group coaching or doing one on one coaching. My buddy Jordan Gray, who's been on the podcast, has a relationship website where he blogs on his site and on other sites and drives the traffic back to his website. And he offers coaching where you can actually go to his website and sign up for a time. And his time is like 250 bucks an hour. It might be more now. And you simply go through an order form of I just booked three hours with Jordan and you have a one on one Skype call and you're basically renting his brain for that hour and you pay for that. I've done this. I stopped doing it just because my. I'm much more protective of my time. But you could book a time with me at one point on Freedom fast lane for 500 bucks an hour. It's a lot more now, but back then it was 500 bucks an hour and you'd rent my brain for an hour and I would go through your business, we'd go through ideas. And that pricing model is nice because it is a one and done. You don't have to think about it beyond then. But it's hard to scale. It's hard to.

Jump around from client to client to client, unless you want to just keep a few core clients that you charge a lot of money to on a monthly basis. And I've done that too. The next way that you can monetize your audience is through launches or temporary promotions. So if you're blogging or podcasting and sending people back to a place where you can communicate with them regularly and you're getting them on an email list, then you can do launches of either your own products or affiliate products. This is a way to get quick commissions or quick cash coming in without having to have systems in place of having regular products that have a regular flow or funnel throughout, throughout your processes. Now, all of these can work in tandem with one another. You can have launches of products and then affiliate products that you sell on a regular basis. And you can have a few clients that you coach on the side as well as take some Advertising on the channels that you are spreading your message. You can also have what I do, which is running small events of having small events where you work with people really intimately and you price it accordingly in order to only work with the top people in your market. Now, all of these work together and can be part of a larger business. I've put this into a bit of a flow that you can follow so that you can see how it all might tie and work together. And it looks like this. It's four parts and it's branding. The gateway, the river and the flood. The branding gateway, river and flood. Here's how that looks the first part of your business, the way that you filter out all of the people that should not be listening to you, because there are people who should not be listening to you. One of the worst things you can do is try to target everybody. If you have a target market, you do branding in order to position yourself in the marketplace. You do this with the graphics that are on your website, the way that you talk to your audience, the content that you deliver, the channels that you utilize, the pricing of your products, the way you position and present your content all plays a factor into your branding. If you have a desire to target a higher end person, then your content and the way that you distribute and the way that you present it should look higher level in order to attract that type of a person. If you are going for the masses, then it can be a little bit more relaxed or it can be a little bit more humorous or however your style is going to be. But branding is that foundation that is really the filter for everyone that comes into.

Your business. The second piece is the gateway. I call this the gateway because it's like the gateway drug of someone buying into your message. And it is that first, first buy. Whether it's an affiliate product or it is your own product, the gateway is the first place where you make money from a viewer, a listener, a reader. So this might be the primary offer that you're delivering on a regular basis. If you have a webinar where you sell a product on your podcasts or in your blogs, you're probably often recommending that webinar or telling people to go hop on that webinar because that's the first place where they're going to interact with you. It also might be an affiliate product. If you are teaching people how to have an online business and the first thing they need is a website, then the first buy, the gateway might be them buying hosting through your affiliate link. Or if you're teaching people email marketing, it might be signing up for an autoresponder through your affiliate link. Or if you're teaching people how to lose £100 or more, then the first thing might be an ebook that you recommend or an ebook that you've written. It's the first transaction, it's the primary offer that you're talking about on a regular basis. It's where you funnel all of your audience to on your recurring content. The second place of monetization and the third placement part of this four part strategy is the river. And the river is some offer that is recurring in nature so that it keeps the lights on. It's the river because it's flowing. It is regular cash flow that flows in whether you're working or you're not. So do you have a continuity program? Do you have regular coaches, I'm sorry, coaching clients, people who pay you regularly on a retainer basis? Or do you have some clients that you work on their marketing or that you're working with regularly that are regular payments? It's, you know, you can count on it. I did this when I was in transition between businesses. I didn't want to eat into savings so I took on some email marketing and some high level offer creation. Clients where I worked on their businesses, helped them make more money, help them boost their sales and we had fantastic results. People tripled their businesses in 90 days a lot of times. And this is where I knew my river money was gonna come from. This is where what was flowing in on a regular basis was gonna come from. I could depend upon the recurring payments of the clients that I had. Or if you have a continuity program, it's the people who are gonna stick with you month over month and you're building that up over a long time. If you have this in alignment with your gateway, then someone might buy the gateway and then upgrade to the river, your continuity program where they're paying to keep some sort of regular contact with you and thus keep your lights on, keep your bills paid and keep your salary paid. This by the way can also be accomplished by through advertising spots. If you want to know where your advertising falls into this strategy, it's here. Because if you've got spots of advertising that you're selling and you've got a minimum of someone has to sign up for five sponsorships, they can't just buy one, then that can fulfill your river because you know you can depend on at least some money coming in on a regular basis through this medium. The final piece is the flood and the flood is where you make most of your profit. Up until now. Branding is not profitable in the short run. It's the most profitable thing you can do in the long run because it's where your audience comes from. But that's what sets the stage for the other two pieces, the gateway and the river. The gateway is where you get people addicted to your stuff, get them used to buying from you. The river is where you keep the lights on and have regular sales and profit coming in. But the flood is where you make a lot of the meat of your profit. And that's by having high end upsells or regular promotions. This could also be the events that you have. If you have an in person event that is high end, this is going to be where the majority of your profit comes in. What expensive thing can you give your audience? Can you give to the people who follow you that maybe only 2% of people ever buy? Or even 1% or half of a percent, but it's priced to filter out everyone who is not crazy about your brand. So you only work with the people who really want to be in connection with you or your business. This can either be a high end product that you promote, this can be again an event. It can be really high level clients, it can be a mastermind. Where are the people who really love you? Where are they able to marry into your message and get much, much more deeply involved in your content and what it is for you that you're doing for your clients? Now I've mentioned before that some people will skip all of this and go right to the flood. And there's something to be said about that. If you wanted to fast lane this, then you would probably just do branding and lead them over to the flood and you'd skip out the gateway and the river. And there's plenty of people who do this or they get the flood first. Really, they have no gateway. The gateway is the high end offer and then the river is an even higher end offer. And I actually am quite partial to that model. I do some things in that model. But for those of you who are just starting out and don't yet have the audience, my recommendation would be for you to focus the majority of your time in building the audience. And then the monetization piece comes into place in these three areas, either in this sequence or in a sequence that is unique to you. Now here's an important point to remember, and I have said this a lot recently, but it does not take much to test an offer. It doesn't Even take a lot to test an offer. If you don't have an audience, you can test an offer with 50 bucks in Facebook ads and sending people to an opt in page that then indoctrinates them into your message and sells a course on the other side. Or you sell a webinar, you spend $50 getting people to show up to a webinar. You test the offer, see if your message resonated with that audience. By offering to do a course and not even fulfilling the course until a certain number of people order the product or the service, you can test offers really, really quickly even with 50 or 100 bucks. This is why it's really easy to start a business on the Internet, because you can cycle through offers really quickly. As long as you are getting that feedback from the marketplace. It doesn't require you to have everything figured out. It requires you to have a message dialed in for you to be in front of an audience and for you to give them an offer. And what that might look like is being clear on your message. Running Facebook ads to a webinar where you deliver a message and then you make an offer offer at the end of it so you can get money flowing in while you are refining your message. Do you know that when I started Freedom Fast Lane, I did not yet know what my message, my branding was going to be? I just knew what I liked and I started talking about this and said, you know what, whoever is going to show up is going to show up and those are going to be the people that I want to hang out with. Those are going to be the people that love my message and that want to hang out with me and buy my products and services. And it was a success because I was true to that and I led with that, Tested offers, and now we have a whole lot of momentum. So this is how you build very quickly. An education or information product business or a digital products business that can go to seven figures very quickly. And I know lots of, lots of people who have done this in a year or less by having a consistent message, delivering it on a channel on a consistent basis, and then coming up with ways to monetize that as well. Wow. We've done something incredible. We've really covered a seven figure plan in 43 minutes or so. So I hope this was as enjoyable for you as it was for me to make this. I would love your feedback on this. Do you want to hear more about this on Freedom Fast Lane and if so, how would you like some help? How would you like this to be clarified, please let me know over at the show notes@freedomfastlane.com and I look forward to clarifying this with you and helping you be successful with this business model. Thank you so much for listening, for reviewing, and for sharing this podcast and I'll see you on the next episode.