The Straight Line To Success Q&A With Travis Sago From F2L2

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Welcome to Freedom Fast Lane. This is Ryan Daniel Moran. And today we are truly going to go into the fast lane in whatever it is that you want in life because you're going to spend time with my mentor who has taught me more about the concept of just straight line, going after what it is that you want and cutting out all distractions and how easy and simple getting what you want and crafting the life that you want to experience can be when you strip away everything else and just develop the path straight to what it is that you want. This is a Q and A session from Freedom Fastlane live with my dear friend and mentor, Travis Sago. This is not the full talk that Travis gave. This is the Q and A afterwards where we kind of break down the strategy of his business and going after the life that you want in a straight line. Now, there's a very specific point in this podcast that is my favorite. It's where Travis talks about his plan to earn $10 million this year and do it in a way that's easy, that simple that. And it was probably my biggest takeaway from the entire conference. So see if you catch it and I'll recap it at the end. So get ready and enjoy today's Q and A session from Freedom Fastlane live with Travis Sago.

So, Travis, more than anyone else that I know, you've made the light come on. And that's a very true story of once you're disconnected from the results, meaning anything about you, then you're free to actually, in my experience, do something with it, to now, work on it, because you're not in it. Your ego isn't attached to it. And it was.

An interesting experience for me of we like to talk about working on our businesses rather than in our businesses.

And I found that it was a.

Similar transition or similar aha. When it became thinking about myself being, like, working, not working on myself, but thinking about myself in that way rather than being inside.

Yeah, you're working on your life instead of in your life. Yeah, working on. You're designing it. It's like you can build that sandcastle. The water comes, may wash it away, but then you can build another one. You're the beach. It's like, okay, cool. Can't mess with me. I'm the beach. I want to cuss so bad, but I'm like, I'm the motherfucking beach. You know.

You hinted at this and you just touched on it really quickly. And I want to go into it more about picking up the phone and asking for the sale. Because I think most of you have experienced this, where you go to ask for the sale and someone in your brain flinches or you want to talk numbers and there's not a statement of what is. There's now like this dance around this uncomfortable thing about what it's worth and what you're worth. Yeah. Or for me, it was getting the sale and then thinking, oh, my word, am I, Can I, can I do this? Is this okay? I'd like for you to speak to that. And I'm curious about the. The client that you mentioned who went out and started implementing that, where wasn't feeling so good about himself, leaves and started doing the action. You didn't. Either intentionally or unintentionally, you didn't mention how it made him feel or how he felt about it. And a book that we both love says that the world rewards the deed, not the doer. Absolutely doing it in spite of how you feel. But I would like to go into that about.

About that flinch and.

Either moving through it or moving in spite of it, because I think we all have experienced that in some area of our life. Whether it is asking for the sale, asking for the number, or taking the risk. That flinch comes up and how do you either coach people through that, or.

What'S the breakthrough that this client received to get the result that he had, even though when he showed up at your door, he wasn't feeling so hot.

Yeah. So you'll never get rid of the feelings. But what we also often do is we'll add thought to the feeling, which makes it worse. So nobody really? Well, I'm not saying nobody, but very few people go to the gym and they start lifting 50 pound weights or whatever they can lift and say, damn these weights. Why is it so? Why does gravity have to be so strong and so forceful? Right. We still feel the resistance and we still feel the pressure. And I guess I'm trying to flex my bicep there. But.

If we start adding thought to it, and most of that thought comes from, we're combining our value with our role. So if all of a sudden it's like, well, I should be able to lift this 50 pound weight, that dude's doing it. Oh, my gosh. Then we start adding that to that when oak tree. Oak tree doesn't have a mind, thank God, and babies don't have egos or identities when they're born. Otherwise they just stay in the womb for the nine over nine months. Yes. Birth is still a challenge and a growth experience for a Baby. But thank God he's not saying, well, this shouldn't be happening. Oh, my God, this shouldn't be happening. That is what really keeps people out of action a lot of times is the thought that we add on top of what we call an uncomfortable feeling, which really is just a feeling, but we're calling it uncomfortable. That keeps us out of it. But again, a lot of the thought comes from is like, oh, if they say no, if I ask this girl to go out, if I say hi to this girl and she says no, then.

She might pull out.

Rolling pin, beat me up. I don't know what she's going to do with that damn thing. But we build this thing up about, if she rejects me, I won't be able to handle it. Where is she rejecting? She's rejecting your value. So at the risk of.

Contradicting thousands of years of Eastern philosophy, I'm going to do just that. So Eastern philosophy says that a lot of humans have things backwards. We go, we try to have something so that we can go do something, so that we'll be something. So we try to have.

A million dollars, whatever it is. We try to have financial success so we can go do whatever we want, so we can become whatever it is. And so Eastern philosophy says it's backwards. So Eastern philosophy says that we need to be first. Once we be, then we'll go do and then we'll have the having.

This Arkansas boy, just for what works better for me has figured out, like Dusan says, it's about the deed, not the doer. So I like to say you end up being what you do. It's about the doing. And.

That'S why I'm so trying to get you to separate value. If you realize you're always at a 10, a lot of that thought that you have that gets in the way of the doing settles down and it just becomes, I'm making a phone call. Or it just becomes I'm going after that joint venture partner. Or it just becomes, hey, I'm throwing a freedom fast lane event. And then like driving in the fog, you just put one piece together after another piece. You come to your share of red lights and yellow lights on your way to this. But without all that thought about around our value, it's like, oh, my God, what will everybody say if I take this action? Then we can just be more clear. You notice when Esther starts walking, she's going to walk in the doors. But what you won't see is you won't see Esther. Like, oh, I hope Daddy didn't see me. Who saw me? Who saw me do that? Because she don't care, right? Thank God. Because it would. She'd be on the plateau forever. Walking. It's like, oh my God, I can only walk if I know how to walk. And if anybody sees me stumble or fall or look weird or look like a toddler, I'm not going to walk. Right. That's what.

Would make her path longer from walking. But she says no. Does it make it any less painful if she falls down and hits her knee? No, it's still going to be pain, but there's not suffering. And when we add thought to that, even before we do it, it becomes suffering.

We suffer sometimes. The thinking process, I'd even venture to say all the time the thinking process is where the pain comes from, rather than what the inherent situation is. And when you change the thinking process about it, nothing changed about the situation except your view of it, your perspective or your perspective.

And what I've discovered is that's it's really more powerful than it sounds is why I just wanted to focus on one point today. So, like, what was the difference? When.

We discovered that the world wasn't flat, like, changed everything. We just had that shift in perception that the earth was round. Right. There's another one I like to use and I could probably share it with you many times. Not this story again, but back in the. Even prior to the 1850s, they didn't know what spread disease. They didn't know. They weren't sure. They thought it was smell. They thought smell spread disease. They would give you posies and flowers. Especially in medieval days, they would put flowers so you wouldn't catch the plague, because if you smelled it, you were screwed. They didn't realize that germs is what spread disease. And it wasn't until Carl Simel said, hey, it's not smell that spreads disease, it's germs. These little things, germs, it's on your hands. And everybody's dying after they get off the operating table. And babies are dying because they're getting sick after you operate without washing your hands. Well, of course they considered him to be a lunatic and they put him in a sane asylum. And ironically, he died after a surgery of sepsis because they didn't wash their hands. But after that they realized it's like, hey, this dude was right. And doctors started washing their hands. It's their sterilization, sterilization procedures and changed everything. So the perception, you know, you're not just. It's not like a click on. It is a little bit of a place that you come from. It's a stance that you come from. Am I meshing my identity with my role or am I separating it out? So if you do that often enough, you. It will get you to a more powerful place, but it's not just automatically going to click. But if you understand that perception.

I've screwed up your minds forever now. So for the good, though. So by seeing that, you can never go back to what you were.

Yeah. It's like once you become aware of it, you can't be unaware of it anymore.

So I don't mean to ask the questions here, but I know that you're really bad. You want to get into more specific stuff. So we can go down this path. You can just say, shut up, Travis. But when somebody comes into my mastermind, I always work on the money first because I understand that I have to. Nobody's going to listen to me and the mindset stuff until I get them some money, like transition. My mojo Mastermind is really expensive, but most of my people make that back in the first 30 or 60 days. But there's one thing I focus on. Would you guys be interested just the one thing you can focus on that will solve. I say I'm a little bit hypey on it, but it helps you solve all problems in business. Advertising. Employees. You need employees. Why don't you hire employees? A lot of times because you feel like you can't afford them. So there's one thing that I focus on. So if we got a hell yeah in here, we'll talk. All right, cool. So am I taking over?

Sorry. Go for it, man. You got a hell yeah.

So I focus on the average customer value. Sounds so boring. But if you can fix your average customer value problem.

Or improve your average customer value, you won't have advertising problem anymore. If you go from a $30 average customer value to 101,000. 5,000. I'm actually. It sounds kind of bravado, but I'm working on going from $100,000 average customer value to a $500,000 average average customer value. Advertising is not my problem. That's not a problem at all. But if you can solve your average customer value problem, you solve all the other problems in your business or helps you solve. I gotta be away from that hype. But there's three levers that I use. Offers, intimacy, and magnitude. Have I talked to you about that?

I don't know the magnitude lever.

Okay, so it's my fancy Word for size. So increasing your average ticket value. But there's a reason why I do Magnitude. But let's talk about offers really quickly. So you can just increase the amount of offers that you make. That's the easiest way to increase your average customer value or win the game is you make more offers.

So how many of you just had a flinch? Come up with that idea of raising your prices, making more offers, changing the size of the offers.

Intimacy. We'll talk about intimacy after.

Did anybody have a flinch? And they thought, like, oh, raise my prices, make more offers.

Four of you, they're completely separated from their value now. So they have shit. I can do that, right? Awesome.

I want to go into that anyway of that.

Yeah, but that comes up when you hear something like that. You can make more offers or you can increase the ticket value of what you charge.

So let's focus on one. So, I mean, I go to this all the time. It's like, okay, so first thing we can do is that the person that makes the most offer is going to win. That's really brute force. But it's a simplicity that I like. People ask me, well, how often should I mail my list? I say, I only mail on the days you want to make money. That's when you mail. When you want to make money, mail your list. But then there's that, yeah, but it's like, yeah, but won't they hate me?

And we don't want our people to hate you. We're not talking about our value. But you could probably figure out a way to do it where people love getting those offers from you. And do it in a really cool way that through storytelling or epiphanies or insight called the braingasm. I give little brain gasms in my email that keeps it interesting. But you can make an offer in every email if you wanted to, as long as you give them a shift in perspective or. And people say, oh, you need great content. Of course we could talk all day long about great content, but typically great content is just having somebody have a shift in perception. Like what I tried to do for you guys, and hopefully I did for you guys. Just a little bit of change in their perception. And you can increase the amount of offers. So increasing the amount of offers is pretty brute force. But you can. You can. It's the easiest way. Hey, if you're not making enough money, it's probably because you're not making enough offers. How can you make more offers? And without. If you want to put a without thing on there without pissing them off. Right. So that's the thing you want to design to. How can I make more offers and have them love it at the same time? That's what I focus on. But that's the. Yeah, but. Right.

That's where you start. And that's the offers piece. Then you mentioned intimacy and magnitude.

Yeah. Intimacy is like a lever that not many people talk about or think about. But one of the easiest ways you can start adding more revenue and be more service to your people. Just increasing the intimacy. You can do it in a number of ways. Usually one of the easiest ways I keep talking about on the phone, it's like going back old school. If give me somebody has a 700 person list and can actually produce a result for somebody, I can pull out six figures. Because we're going to make an offer. We're going to get on the phone. Intimacy, right? Look at these events. This event is an intimate event. So your conversion goes up the amount of intimacy. However, the intimacy level is writing in text is the lowest amount of intimacy. You can increase that in a number of ways just writing in text by either telling stories or mailing frequently. And part of the reason why frequently works is because it's a human bonding principle. We fall in love with people that we see often and that we share intimate stories with. So the big scary thing about being in somebody's inbox or being in somebody's Facebook or being in front of them a lot of time is really a fallacy. And. And what we're doing is we're actually hurting our, like, know, interest and love factor because they're not bonding. We bond with people we see every day. That's why coworkers fall in love with each other. Not because there's anything special. It's because they see each other every day and they share intimate stories. And proximity is another bonding principle. But yeah, if. Who. Who has a list of customers? Does anybody have a list of. I know a lot of Amazon people have trouble with that. If you have a list of customers, one of the ways you can just increase your intimacy. If you want to increase your revenue again, driving in the fog, call up your customers and say, hey, we're glad. Thank you for being a customer. Really appreciate that. How are you using my twidget? My widget? Oh, awesome. What other challenges are you having there? Oh, I see. And you may or may not offer that, right? Or you may offer maybe something that you offer, right? Oh, great. Well, we actually offer that. Would you like to talk about it? Oh, you would? Okay. Great. So we're just increasing the intimacy value. If you have email list, one of the ways to increase intimacy value is get them on a webinar. It's not as intimate as a phone call, but you get them on a webinar, you can start charging 500,000, 2,000, $5,000 on a webinar and provide more value. But it's the ratchet of intimacy level. So you have text and I'm just kind of just going to wing this really quickly, but you have text.

You have. You can get them on a webinar, a recorded webinar or VSL that's at the level of intimacy. Then you go to live webinar, live hangout, then to a phone call, to a Skype call, face to face to a workshop event. So you can bring people into a workshop, a little small workshop. I'm putting on one at the end of January. There's going to be 10 people there. I fully plan on converting six or seven of those people into my mastermind. Why is it, will it convert so well? Because we're going to spend three days together in a very intimate environment. So projected, I mean, from what I've done in the past, we'll probably do about a quarter million dollars from that one small event because they're paying to be there. There's going to be a lot of intimacy. It's like a date. Like three people probably won't want to come on a second date with me. Me after that, I'm hoping. But I think seven people will probably come on a second date with me.

I want to go into this a bit because you said something when you started because you didn't always run your business the way you run it now. You didn't always have the workshops and the masterminds. That wasn't always your model. And when you started to transition over, you said something to me that I didn't understand it when you said it. And then as I unpacked it and watched how you started interacting with your customers and started presenting yourself a little bit differently, I was like, oh, that's what he meant. And it was when you said, I'm constantly surprised at how few leads it takes or something to that I'm realizing more and more that it takes not that many leads, which was a head scratcher for me. I was like, but I think about get leads, sell things to those leads. That's how we're trained to think. And you kind of went counter to that with just a slight modification. And I'd like you to speak to that, because it was almost like there was a filter that was put up, and then everybody who passed through the filter, there wasn't as many leads, but there were a lot better leads, and they were.

They had a much higher customer value. And it was a small pivot, but it had a huge impact. So would you speak to that?

Yeah. Let me talk about two things real quick, just in case folks are like, oh, my gosh, I can't do a big ticket program or something really, with magnitude and intimacy. But. So when I first got started in this, I was an affiliate. I was trying to sell chemistry.com, match.com, i was just basically an affiliate, right. And luckily, one of my weird skills is just understanding what a market wants and then fulfilling that need. But at the time, you couldn't get on AdWords and buy dating key. Well, you could, but it was like $7 a click or something. Ridiculous, right? So I look at the market, and I'm like, well, what's bringing them to these dating sites? And I realized that one of the things that was bringing them to the dating sites was they're going through a breakup or a divorce, and nobody was on those keywords, not at all. And so I'm like, well, serendipitously, like when I was in the Navy, I just wear my heart on my sleeve, and guys would come to me for relationship advice. So I started a breakup advice column, and I got on all those keywords, and I built a big list in the breakup advice area. My whole game plan, Ryan, was to help them through the breakup and then lead them to chemistry.com, match.com to get back into the dating game. And it worked extremely well. But as I got more intimate with my customers and started listening, talking to them. Actually talking to them. Yeah, if you talk to them, it's, like, amazing what you can. As you get more intimate, they're like, dude, it's like, I really don't want to get back in the dating game. What I really want to do is figure out how I can fix this with her, because there's a really stupid reason why we broke up. And so I listened to that and came up with my first multimillion dollar product, which was a $47 or $37 ebook. The magic of Making Up. You know? And it did pretty well.

But that was just listening to the market. But I would never known that if I wasn't emailing back and forth, actually having conversations and getting intimate and calling these folks and finding out what their. What their problems were.

I would have never figured that out.

So.

So to get back to the higher ticket stuff, kind of the revelation that I made is like, we spend a lot of time. If you want. If you want. So my goal this year is to hit 10 million this year and do it with like, five people in my company with a high amount of ROI. So if I want to do that, my game plan is to get $500,000 average customer value clients and work with about 20 of them. You know, kind of pretty simple plan. Probably too simple, but that's the.

I'll pause there. Did you notice that there was just, like, no judgment around the number? Just like a number. It's pretty simple. And it's 20 people at 500,000. Mathematically, that gets me to my goal. And when there's just like no judgment.

Or heaviness around it, all of a.

Sudden it's a, normalized and B, now we can do something about it. Like, we can work with that now. As soon as the mental jargon goes on of now, like, here's why I can't, and here's why it's heavy, and here's why I'll struggle with this. There's no judgment. It's just. That's the goal, and that's how it is when we talk about it. You've kind of helped me spin out of that many times. Is you just. That's what it is. All right, how are we going to reverse engineer that?

Yeah. So I really got to that point just driving through the fog. I didn't freaking know. I just know keep my eyes open. But listen, my intimacy lever. Listening to what the market, talking to people and what I see going on the market, and you guys may be. May resonate with this, is that as everybody goes to High Ticket, there's a tendency out there say, oh.

Has anybody hired a Facebook agency and not had results?

Okay. So they might not gel with me on that, but there's a tendency like, okay, we'll just call it adding a zero and going, let's just add a zero on go. Add a zero on go to the market. So I spent like 30 grand on one of those add zero and goes kind of thing. He must be good. He charges 30 grand. Right? And I saw a lot of that in the market. So it's like, yeah, I'll do a VSL for you for 20 grand. It's like, what's my guarantee that's gonna work? Well, I'll do redo it over for you. That doesn't sound very good to me. So I see a pain point in the market where it's like people don't really mind hiring. They just want to make sure they get something out of it. So I started, I paid for, I can't even say it right, a paid for performance agency. So basically I don't get paid unless the client gets paid. And boy, that's work like freaking magic. It's a let me.

Double, triple, quadruple my average customer value because now they're not going to lose anything. So if I come to somebody that has an email list, look, I'll run a campaign. Here's what I'm projecting we're going to do on the campaign. It might be 100 grand. My end will be 30 cents on the dollar. So you pay me 30.

And then what happens after I run that first campaign? They're like, dude, can we do this again? Right? So it's really just a matter of how many times I can run a campaign for them. Four or five times a year. I've got one guy hired me, I just handle his campaign every day now. So now I'm trying to do is find people that have bigger lists with bigger products and maybe doing other work, doing higher ticket stuff and trying to figure out how can I get a client where I can bring in 1.5 or 2 million dollars a year and get my 30 cents or 40 cents on the dollar. So I mean that's kind of where it.

I just want to feed it back to you basically your kind of license. Your idea is to kind of license where your sweet spot is of finding unseen profit that's there that they don't see.

Yeah, because you're not employing the officer offer intimacy or magnitude levers. Really that's all I do. I come in, we make a few more offers, we increase the intimacy and. And I help them increase the size of their offer which is really pretty easy to do. People don't think you can sell 500 or $1,000 items straight from email. And you can. I just send it to an order page. I don't even need a vso. You can, if you're doing it correctly. They're having a good time with it. But yeah, it's just all offers intimacy and magnitude.

Right. So you're helping the client increase those, which is your magic power and your basically asking for a piece of that action.

Absolutely.

And you just know that you've got to find 20 or so companies that have $2 million or so that you can find that they're not currently seeing. You're going to take your piece and that's going to be your 20 clients at 500 grand a year.

Am I oversimplifying it or is that.

No, you're not. It's that simple. And I actually have even a bigger game plan after that, which is once I have control of their list, then I'm going to bring JV partners to them, and so they'll already have and vice versa. And I'll get a cut of that too. But that gets a little more complicated. But yes, the main game plan is that. That's the main game plan.

Can any of you think of a superpower that you may have that you can leverage on other businesses that would be much faster to deploy in someone else's business than building an entire business around it yourself?

If you have this thing called Amazon.

It still boggles my mind that there's.

Not more people working with big brands to build that department and taking cuts of that.

Yeah, I was just talking to the gentleman here. I don't know if he's in the audience, but he sells.

Back cushion. He was a snowboarder and he had a bad like slipped disc or something and he's not niching down. And I'm not sure I didn't talk to him too deep. But if you're not building an audience, whether it's through your Amazon or if you don't have other channels going, you're really at a disadvantage. Because I was telling him is like, do any other snowboarders have that problem? He's absolutely. I'm like, so you know, what I would recommend is niching down to like snowboarding. You can advertise in their magazines. You can advertise, you can have all kinds of joint ventures going on with people that already have the audience of snowboarders. But you bring them into your influence and then they're going to need other things. Snowboarders, I'm sure, have other problems other than just bad backs, you know, so you can bring them in. You could do a snowboarding event. You can hire some really shit hot snowboarder and have like a workshop, a $10,000 ski chalet weekend. But so again, it's just about increasing the intimacy and magnitude. But it all starts about knowing your audience and the willingness to get intimate with your audience. That's really my secret thing is figure out what they want, find a crowd, find out exactly what they want and give it to them and just keep going deeper and deeper and deeper.

That's it. Yeah. And when you come at it that way, all of a sudden solutions, again, in my experience, tend to show up. And they're not always the solutions that you think they're going to be. It's kind of what Ken iterated earlier about. They were doing it a certain way and they kept listening to the feedback of their customers and they didn't have a way to provide that. And then it hit them, oh, we can just tweak this. And now we can make it a fit for a greater number of people. And I think you've told me the story of. Part of that process came from, forgive me, when you used to sell computer.

Systems or, yeah, POS systems for restaurants.

And it was a big ticket item and they always had kind of a flinch about it. And you had a way of getting around it, or at least you practiced the idea of making it as safe a transaction for them as possible. And that was the first I ever heard you talk about that. It seems like that's just been a muscle that's been built. Would you talk about that for a second?

Well, yeah, we're getting. So, you know, if you want to practice sales skills, try to sell Jim Bob, that owns a barbecue.

Restaurant that he's been running for 30 years without a POS system, without a computer system, try to sell him a $30,000 system, right? But you don't come at it. You're not selling a POS system. You're selling a solution to a problem that, that he may have. So a really good example is the Little Rock Country Club actually called us. We called on him several times, but they called us once. And so I went down there and instead of just saying, oh, it's a good thing you called me because now I'm going to solve all your situations. You really need this POS system. So I'm like, dan, you know, we've called on you a lot. You know, I'm curious, what made you. What prompted you to call us now? You know, I'm really doing something. What's that called the hair on fire problem that started this. He said, well, let me tell you, we had my daughter's wedding here at the country club.

I don't remember what the amount was, like 15, 20 grand that we run up in booze and cake and food and just banquets and all that stuff. And because it's all done by hand. It was all done by hand back then. He's all, and I never frickin got a bill.

And he's like, if I didn't get the bill. I'm wondering how many other people aren't getting the bill. So what you're saying, Dan, is like you're losing some revenue. Yeah. How bad do you think it is? So I just let himself upset. How bad do you think it is? Because obviously this system's gonna cost you to be. There's gonna be a time investment. There's gonna be a monetary investment so we don't have to continue on. This is gonna be that big of a problem because it may be worth it just to lose 10 or 15 grand on a banquet. Right. So it's kind of like negative reverse, but it's really just about their problems. And I so resonate with Jeff Hoffman because that's how I run. I'm always looking at what are they really buying? What is it they're really buying? People come to my Mojo Mastermind because they're buying control. They want control back over their business. That's why I named it the Mojo Mastermind. Because people, when they come to me, they felt like they've lost their mojo and they want to get that back. That's why I named it the Mojo. I need my mojo back. So it's really about what are people buying? And I kind of learned that. Yeah. From selling POS systems.

I have interacted with a few people that seem to have this superpower, and you're the first person I met with this. I can think. Probably you, Mark, Jenny, Jesse Elder, and Sean Coyne have this ability, or at least from the outside, it seems like you just never get stressed.

And from my perception where I analyze everything, I have to practice not being in my head, and I overthink way too much. I just have this perception that those people in my life, yourself included, seem to just operate in this calm, natural state. And it gives you superpowers to think creatively. And I'd like for you to tell me if I'm either crazy misunderstanding or if that's a skill that you've practiced.

Well, my wife's here, so I can't lie to you. I do get stressed sometimes.

You get stressed? I feel better about myself, then.

I think that.

It. You know, it's not. It's a stance that you take. You don't. People get really, really tied into their personalities. They say, I am this way or I am that way. And it's more of a practice and a habit than anything else. But I think it really comes down to what I was sharing today. It's. I know I'm going to be okay no matter what. I'm absolutely going to be okay, no matter what. And, yeah, well, would I crap my pants a little bit if my whole business went away? But again, I wouldn't be laying on the ground very long. You know, I wouldn't be laying on the ground very long. I'd be back up. It's like, cool. This is kind of cool.

How can I build this back? So a really good example is, I talk about this a lot is.

Money and oxygen. So what's more important, money or oxygen? Oxygen. Right. But why do we not stress about oxygen all the time? We all say, oh, my God, I've been already stockpiling my oxygen, and now let me figure out my financial. My oxygen future, and we just don't worry about it. Right.

And why do we worry? Because we know how to breathe.

And.

I know how to make money, so I don't feel the need to store it up.

Yeah, Clap that up.

Thank you.

So, I mean. Yeah. So, you know, sometimes if I was swimming in the pool and I got dunked under, you know, Jeanne's dunking me under, and too long, I'd be like, I might panic a little bit, but I know she can let me back up. You know, same thing. Same thing with money. So I don't want to feel like I'm some superhero. So if something dastardly, you know, would happen, it might be like my head dunking underwater for a little bit, but then I'll be like, I just got to swim a little bit. I'll be able to breathe again. And so that's.

So, you know, it might hurt temporarily. Yeah, but you're gonna figure it out.

I know how to breathe. Yeah. Give me somebody's list. Give me. I just figure out. Find a group.

Of people that want something, and I'll figure it out. You know.

One last thing. Current money. Money is not stuff in your wallet. I always say, if. As long as people have problems, I'm gonna have a paycheck. As long as people have problems, I'm gonna have a paycheck. You. You can get anything you want if you figure out what other people want. I know it's kind of trite, but if you need traffic, find out what. Somebody has a big list or has the traffic. Find out what they want and just give that to them, and you can do a traffic deal. If you need a doctor to work for you, find out what a doctor needs, and you need to borrow off his credibility. It's like this triangle. It's about people's wants, needs, and desires and as long as you know how to. I call it the movie producer mindset. But.

You don't have to produce the movie. You don't have to act in the movie. You don't have to have the camera. You just do whatever you want and just get. Understand how to get other people to do it.

That's beautiful.

Yeah.

Let's clap it up for Travis Daigo.

Spending time with Travis is probably the biggest reason why I am a multimillionaire. It is Travis, more than anyone else, who has helped me see the path to my success and how I can get there by stripping out all of the noise and just going straight for the. The result. And the thing that he touched on in his plan to make $10 million just absolutely wrecked my brain. Mostly because of the simplicity of it all. Did you catch what he said? He said, I just need to create $2 million in value for 10 people, and I'm gonna take 25% of that. Or maybe it was 20 people and taking 25%. Either way, the path is really simple. And he knows exactly how he's gonna do that, how he's gonna put himself in front of those people, and exactly how he's gonna create that value. And that's all that he's gonna do, and he's gonna keep it with a team of just a handful of people. Just hearing him talk about that created kind of a braingasm for me. It was almost like a new level for me where I realized how I overthink so much. Now I am a client of Travis's. I pay Travis, even though he'd probably just let me hang out at his house if I wanted to. We've been friends for, geez, almost 10 years now, but every time I spend time with him, I just get absolute clarity about where I'm going and how simple it is to get there. Those are the types of people that are at Freedom Fast Lane Live. We're going to be releasing details about our 2016 event here coming up shortly, so make sure you are tuned for those speaker announcements. As always, thank you for listening to Freedom Fastlane. If you enjoyed this and got something out of it, please share it with an entrepreneur who will find value in it, and we will see you on the next episode.