Podcast episode (recorded Jan 13, 2021) in which Ryan Daniel Moran identifies three emerging, highly investable business trends: (1) homesteading and off-grid/autonomous living products and services; (2) diet-specific food brands (keto, vegan, low-carb, etc.) with high loyalty and acquisition potential; and (3) expensive niche hobbies (collectibles, specialty leisure categories). He gives examples (Laird Super Creamer, Primal Kitchen, Smart Sweets), explains why these markets value food brands and first-mover advantages, and promotes his mentoring group “the 1%” and resources at capitalism.com as paths to scale to seven figures.
Chapters
What's up team? Before we dive in, I want you to go to capitalism.com start. This is where we put all of our best free stuff on starting and building a seven figure business. So if you are looking for the right business to start or you haven't yet crossed seven figures, go over to capitalism.com start. This is our starting page where we put all of our best stuff for free. And there's actually a 10 part series on there that'll walk you through the methodology that I use to build businesses that I can scale and sell. So go there now. It's capitalism.com start.
The world is changing faster than ever and that means that there are new areas for profit that entrepreneurs can take advantage of. In my book I say that the best way to choose a business or a market is to look at individuals who are starting a new journey. So for example, when I became a parent, I bought all kinds of new things that I never would have bought before. I joked that you never pay attention to strollers before you become a parent, but when you find out that you're gonna have a child, all of a sudden you start seeing all the strollers and all the different models and the turning radiuses of the wheels. And I say that because the whole world is on a new journey Right now. We're on a new adventure of adopting to this world that has changed so much and continues to change so much. And so collectively we have new buying behaviors, we have new demands and new desires. And there are three emerging trends that will make entrepreneurs very, very rich over the coming years. And today we're going to dive into three niche ideas that are about to boom. So if you're considering starting a new business or you're looking at where the world and the market is going to go, pay attention to these three markets. Number one, homesteading. Homesteading is a fancy way of saying that you have everything that you need from the land that you own. So this includes raising chickens or any other animals, it includes gardening, it includes rainwater collection, solar panels, anything that would be required for you to be off the grid or completely autonomous and not need any outside resources. It is absolutely inevitable that families and even small communities are going to start buying large plots of land and creating their own villages that are autonomous and that even bring like minded people together to be in one central place. The last few years have shown how much we desire human connection and how starved we are of it. And, and the inevitable result of that is that individuals are going to congregate with people who have Similar mindsets. Several families are going to get together and buy a plot of land. They'll buy houses near each other and they'll homestead, which means there will be more gardening, there will be more raising of animals, and there will be more things in the home that allow you to be off the grid and just completely autonomous. So if you want to be ahead of a trend that is going to be huge over the next year or two, homesteading is a really lucrative market to get into. Right now. We're going to go full homesteading and that is going to be a huge trend over the coming years. And you can get ahead of that by creating products and services that serve those who are going off the grid and building homesteads. Number two, diet specific food brands. We already see this trend happening, but it's going to go ballistic. We're going to over the next few years. An example of this is Laird Super Creamer, which is a keto creamer company that does $19 million in revenue and went public. Who goes public on $19 million in revenue? And their market cap was $400 million after their IPO. Why? Because food brands have amazing valuations right now. Even Smart Sweets, the supposedly healthy Sweet treat company, which, which only has a few products when they sold, was acquired for several hundred million dollars. Now, the reason why food brands are so highly valued is for a couple reasons. One, they get very loyal customer bases. When you find a food brand you really like, you tend to buy from them over and over again. Number two, they're easy to target, easy to get new customers because some people identify as vegan or paleo or keto. If you're creating brands and foods that are specific to that market, it's easy to get in front of those customers and they tend to be loyal. And the third is because the big food companies, the companies like Heinz, are shaking in their boots right now. They cannot innovate as fast as new entrepreneurs can create. So they have all of this infrastructure and all of this distribution. But what they don't have is the flexibility to innovate for the new desires and demands of customers. That's why Heinz bought the Primal Kitchen for $200 million, even though Primal Kitchen was only four years old. That's a sign that you've got a market that is booming and you have the powers that be wanting to buy up the small brands that are emerging. So diet specific food brands that cater to vegans or the keto community, the low carb community, or any other diet that is emerging will be in a Position to have raving fans, repeat customers, and a really big acquisition. And the third really profitable niche market that will be emerging over the next several years is expensive hobbies. We already see this happening with baseball cards and Pokemon cards. Old hobbies that are super niche are starting to come back, and people are spending more money on that because they're not traveling or going out as much. So they're diving into their hobbies. People need distractions, they want fun, and they also want to connect with other people who have similar interests. So look for things like golf, antique cars, model trains to emerge and have a lot more attention. If you have any unique passion or any unique hobby that you would love to resurface, notice how easy it is to find connections with other people on forums or other online communities right now. And also look at what they're buying, because they're spending more and more on their expensive hobby. Cause they're not spending it in other places. So expensive hobbies are going to continue to grow. We're just seeing the flickers of it right now. But look for a lot more money to get spent in a bunch of different niche hobbies that are gonna emerge over the next couple years. The most commonly asked question that I'm asked is what product should I sell? And the way that I recommend they answer that question is first, decide who the customer is and what their needs and desires are. If you build a business around a person rather than a product, you'll always be in business, and you'll always have new ideas to serve that person. These emerging trends have very clear people backing them. They have very clear people with needs and desires. And if you are one of the first movers to serve that niche market, then you'll always have raving fans and opportunities to launch new products. The benefit of being ahead of emerging trends is that you get the customer base early and they stay with you for a long time. And it becomes much easier for you to build a recognized brand. And that means that you sit in a position to scale a business or sell a business for a big payday.
It's a true stat that 99% of business owners never clear a million dollars. And that is why I started a mentoring group called the 1%. I have helped hundreds of entrepreneurs cross seven figures. There's a reason why that's the case, and it's because we have a formula that works really well. And this year, in 2021, we've introduced mastermind groups at each level in the process. That's the grind, the growth and the gold. So when you come join us inside the 1%, you'll be partnered with other entrepreneurs who are at your level to help you get through that level and accelerate onto the next step in your journey. You'll be following the same roadmap that I teach in my book, 12 months to 1 million. That's why we have such a high success rate getting people to where they want to be. So go to capitalism.com1, scroll to the bottom, hit the join button, and for less than you spent on eating out this past month, you'll be in a room of entrepreneurs who are pushing you to go from where you are right now to the next step in the process. It'll be the best investment that you make all year. Come join us. We're ready for you. Go to capitalism.com1.
