Zero To $51k Per Month Profit: Case Study w Nick Breau

Hey capitalists. Today we're sharing a conversation from our Sunday Capitalism Community coffee. In the 1% group, Ryan spoke with Nick Breaux. That's B R E A U, the breakthrough specialist who helps his clients overcome insurmountable challenges through mindset coaching, relationship patterns, career struggles, physical health challenges, you name it. Now Nick pockets about half a million dollars per year profit working two days per week without a product. His audience is really small and he doesn't do a lot of content or social media. Still, he shares with us how he regularly converts about 5% of his traffic into buyers and how he attracts the right people. This is one you won't want to miss. And if you'd like to join us live on the next 1% call, just visit capitalism.com1 for access to all of our courses, our monthly newsletter, and our community of collaborative capitalists who are creating change in the world onto the show.

For those of you who have followed my work for any length of time at all, you know that I have been harping on this idea forever and ever. Amen. That the foundation to everything in your business is your audience. And last week I'm actually going to share my screen here again. I'm going to remember, remember if we, if we could break this down into just one thing that I would do, one thing that I would go back to if I were to lose everything. It would look like this. This. I would build a giant email list in the niche that I was excited about. I would, let's flip this. I would.

Put all of my attention into building a giant email list. A direct way to connect with my customers and my subscribers. I do that. And for most people that's done with email. We would then build that list with ads and content, but we really use content to warm up and connect with our subscribers. So the foundation of the business, if everything else were to go to go away. You can build a six figure business in about 90 days by having your focus on an email list and then using the email list as a way to.

Bring your content to that group of people to warm them up and prepare them for whatever it is that you have to offer, whether that is affiliate sales or it is your own business or it is your physical products or whatever it is. As some of you know, I built my $10 million a year business with a list of like 5,000 people. So it doesn't take a lot of this in order to do damage. It doesn't take a lot in order to do really, really well. So that's the context with which we're operating in. And if you missed last week's call, we streamed it on YouTube or it's in your members area. You can watch it there too. So what we're going to do today is we're going to go into a case study. We're going to do a case study with somebody who's become an acquaintance of mine. I want to tell you exactly how I met Nick. And it's kind of actually, Nick, I don't think you even know this, this part of the story. So one of my acquaintances slash mentor friends is Susie Batiz. She's the founder of Poo pourri, which is 100 million dollar ish a year. Go before you go spray or the before you go spray. And Susie was telling me that her, her mentor's name is Gay Hendrix. Now Gay Hendrix is a pretty well known author. I wasn't familiar with his work, but my brain for some reason didn't store Gay Hendrix. It stored Abraham Hicks, who I also did not know. And so I go into YouTube to look up who I think is Susie Batiste's mentor and I type in Abraham Hicks. Now, had you told me what Abraham Hicks was and what that content was about, I would have been like, wow, you Woo Woo people, please stay away from me. But this ad pops up and it's this dude and he starts talking and his content is basically making the Woo Woo stuff practical. So he brings the Woo Woo spiritual stuff, kind of like your Joe Dispenza type of stuff into the practical. Now, you couldn't get more specific of a market than making woo woo spiritual stuff practical, right? So for those of you who think my my niche is too small or my market's too specific, or I sell yoga pants for new moms and I don't know how to get in front of them, your, your niche, your market is plenty big enough if you can make a six figure or a seven figure income, making the Woo Woo practical. And Nick doesn't have a slew of products. He doesn't have a physical product line. His business is abundantly simple. And that's the beauty of what we're going to deconstruct today. So first of all, if you are watching live, please say hello in the comments and then I will bring Nick on. Hey, Adama. Hey, Greg. Happy birthday, Jason. Hey, Rebecca Turner. Good to see you. Hey, Tiffany. Adam says she loves Susie as well. Nick, give me a thumbs up if you are good to go. All right, I'm going to bring you up here.

Hello, my friend. Good to see you.

How you doing?

Great, man. I've been looking forward to chatting with you.

Yeah, I, I have no idea what I'm getting myself into here, but I'm sure it's going to be fun.

Yeah, so Nick's coming in a little bit blind, which I appreciate of him. So, Nick, I, I don't want to put words in your mouth, but you said when I asked you if you'd be willing to be a case study today, your first response was, well, I'm not a marketer. What the heck am I going to talk about? So explain to me a little bit what you meant when you said that.

Yeah, well, I mean, I know what you teach and what you do just from the last four or six weeks that we've been connected and I figure you teach about marketing and sales and entrepreneurship and all that stuff. And you know, my background, my niche is personal development, self help, and basically teaching people how to be happy and overcome their blocks. So when you asked me to come on this show, I was like, okay, I have no idea what you want me to share or talk about or where we're gonna go, but yeah, sure, sounds like fun. You're a cool guy. We'll have a fun chat.

Well, thank you. So you're not in the marketing space. You don't have a marketing ish background. Right. But you know enough to run an online business, obviously. So you're basically. I'm telling everybody this because Nick's one of us. Right, Nick? Nick is one of us. A marketer building an online. Or not. Not a marketing background. An entrepreneur building an online business. And Nick, when did you start the Collective, which is your, your online group?

Probably about a little less than a year ago. Maybe 10 months ago.

Okay, so 10 months ago. And I know when we met you were at like 300ish members. And now that's at like 500 going on 600. Is that right? Yeah.

We had, this was our biggest month so far with about 120 signups so far this month.

That's amazing. That's great. That's great. So you had this big spike and so I think you told me like a month ago, I want to get this to about a thousand people, which would be about a million dollars a year in income. And in my mind I was like, on it, done, let's do this. I love goals like that and seeing your content, I was like, oh, we will absolutely get there. And there's been this big bump lately. But your business is pretty simple. I mean, you don't have, you don't have a mastermind, you don't have a, you don't even have upsells on your funnels. Right. And your product, your product is you talking once or twice a week. Right. I mean, if we were to simplify this, you do calls where you go live sometimes you have some things to say and mostly you just help people with their mindset blocks and they prepare all the content. Am I saying anything that's misrepresenting what you do?

No, that's spot on. So like, you know, my background's tech. I did 10 years of startups and computer science, left that world, focused on this world, did about five, six years of one on one work as my main area of focus until I realized that, you know, there's only so many one on one sessions I can do in a week. Right. That evolved now into launching, you know, the couple of books and now the collective. And the collective is where I'm most passionate about now because I can, you know, the sky's the limit of how many people we can get on those calls and help. So for me it's all about, you know, how many people can I serve, what can I teach, how can I help people grow, expand, shift their blocks so they're living their best lives possible.

Yeah. So how did you, coming from this world where you didn't have an audience like you didn't have a major podcast, you didn't have any influencers talking about you, you weren't a blogger for a long time. You were in the tech world for goodness sake. And then 10 months ago you launch what is, I mean, I'm just going to call it a coaching problem, coaching program for simplicity's sake. That's not really what it is. But, but 10 months ago you launched this. How do you take that to 500 paying customers in less than a year?

Good question.

For me, my game plan is, is just, is instinct, right? It's just, what's the next logical step? What's the next logical step? What feels right for me, it's not about, you know, finding the magical online formula from, you know, Gary Vee or you or whoever. It's just, you know, what's the next impulse? What's the next impulse? And being okay with getting it wrong, right? For me, I always just, oh, if it feels good, I take action from it. I don't care if it's going to fail, I don't care if it's going to succeed. Everything I do, I do from the energy of like the Pleasure of that action.

Right.

Does this sound fun and exciting for me? Awesome. Let's go dive in and do it and then we'll see where it takes us. Right? And sure, maybe that leads to more banging around and maybe is necessary, but again, it's a building up of life experience which serves me both in my business and outside of my business.

Yeah, well, I mean, a lot of people do the opposite where they're doing what they think is going to work completely, and once they make the money, then it'll be fun and pleasurable and they never really get there. Now, your email list has grown from like zero to about 10,000 or so. It was a little bit smaller when we met, but starting with nothing. I mean, your ads are you in front of your computer being like, hey, I've got a thing. If you want the thing, click the link.

I was just hoping you could walk us through. Forgive me for calling it a funnel, but, like, what did you give away on the front end to build the audience? How did you build the list? How did you start? Your audience isn't huge. It's a few thousand people, but you've got a $50,000 a month business. It's awesome. So what was the beginning?

Yeah. So I never really put much focus on platform growth until probably about a year ago.

Coming from a tech background in social media, I was always kind of like, just not wanting to deal with social media, not wanting to dive in, but knowing it was a necessary evil. So I kind of played the bare minimum in that world. And then about a year, maybe a little over a year ago, I realized that, you know, when I looked at the big players in my space, which are, you know, Joe Dispenza, Abraham Hicks, that I, what I do fills a big void that they're not covering, and there's room for me on that stage. So I was like, okay, next step, platform growth. And, you know, that's where I really started looking at. Okay, so how do I. I'm starting to interrupt.

But by platform growth, you mean like your brand recognition, right? You don't mean like YouTube presence. You mean people recognizing Nick bro.

Growing my audience. Yeah, yeah, yeah. And that's when I decided, okay, so time to, you know, invest in more time into a YouTube channel, my mailing list, all of these things. And the way it unfolded was synchronistically, which is kind of how everything unfolds for me. I got off a call with one of my clients, and she's a coach, and I said, you know what, as an opt in You've got so much good content. You should take all that content and put it into a free E course. And she was like, great idea. That's what I'm going to go do. I get off the call with her and I'm sitting there thinking, you know what? I got lots of great content. Maybe I should do the same thing. So I went, I threw it all into an E course, put it online. It took me like, literally the first iteration was like six hours of work and people were just loving it, signing up, like, sending me like messages of thanks. I was like, okay, cool. People really love this perfect opt in. Now I'm gonna go shoot a YouTube video to promote it and I'm gonna, you know, do some Facebook ads and play around in that world. And it probably took me, you know, a couple of months to get the copyright and play with it and figure it out. But I found, you know, a couple of keywords that worked. I cranked it up, I think on YouTube. Actually, the only reason I went to YouTube, I started on Facebook and my Facebook ads account got banned for like no reason, which was happening to a whole bunch of coaches at the time. Luckily, in my mail, in my emails for like four or five months, I kept getting emails from Facebook saying, book a session with one of our marketing experts. Book a free session. And I was like, now's the time to book that session. So within a week, luckily, I had my ads account reactivated. But again, to me it was like, shit, I can't let my whole platform be dependent on just Facebook. So. So then I went over to YouTube and I shot a YouTube ad and I was thinking, nobody ever clicks on those, like YouTube ads. Like, everybody skips them after five seconds. But I'm gonna give it a try anyways. And you know, I was getting less than a dollar conversions into my opt in. So I just, I just cranked that up and it just kept flowing from there.

So you built it with ads and there was really one ad that stood out. And the E course that you created, which was behind the opt in, from what I remember, was you summarizing a lot of your content into like six videos. Six five minute videos or so. Am I remembering that correctly?

Yeah, about it probably takes less than an hour to do and it was just super high value. Right? So for me, I've been working in this niche probably for, I don't know, eight years and studying it for 15. So I know exactly what people are doing wrong. I know exactly what they need to be looking at that they aren't so it was just five or six high value pieces of content and then an invite to join the Facebook group and then get on the mailing list.

So question for those of you who are watching live, how many of you, after last week's conversation.

You walked away with like, okay, what's my lead magnet? What am I doing to build this audience? Because that's what we talked about was the core root piece of audience building. We talked about for those of you who sell on Amazon. I mean there's people, there's people in the 1% who sell 5, $10 million a year just on Amazon but have no audience at all. And so making that switch back to like, well, what do I give away for free to start building the audience can be a little bit of, of, of mental jujitsu. If you, if you, if you struggled with that, put it in the comments. I'd like to, to, to chat about it, but what Nick is saying is that he took kind of his best stuff, summarized it into like five minute videos, made a very simple series around it, and then that was his give, that was his lead magnet. And well, some of the other things we talked about last week were making one really high value video or putting all of your best resources into a PDF. We went through a couple different examples from last week. But Nick, in your case, when you did the video series, what was the offer or was there an offer in the video series or were you just purely trying to build opt ins?

Yeah, so that e course came before the collective. So a couple of months after that, once the collective got started, I went in and I threw a few things at the end saying, you know, here's some links to some more resources. You know, here's some free resources, which is my YouTube channel. You know, here's a link to my new book if you want to grab that. And then if you're really serious about implementing this stuff, here's a link, a discount code to join my collective for like 25 bucks for the first month.

Awesome. So you started building the platform before there was any way to really monetize the audience. Yeah, so many people come into building audience with like, how am I going to monetize this? Rather than how am I going to create a really good deposit in the relationship bank account? So Grace, I see your question where you posted in the comments of I want to offer something to my audience different than a discount. We talked about if you sell physical products, then a discount is really easy in when you have, when you're building that audience. But like in this example with Nick, his entire approach was, okay, how do I help the person who's going to watch this have some sort of meaningful shift? And then I'll worry about the monetization piece of it later. So, Grace, if you're in weight loss, for example, and you sell a weight loss supplement, then your entire approach is, okay, what could I give away that is meaningful to the person who is on YouTube or on Facebook struggling with this? And it might be a video, it might be a PDF with resources, but what's the thing that can help shift this person from one point to another point? And then I can say, and you know, if you need extra help, here's a coupon code where you can get me on Amazon and you can worry about the funnel and all the random stuff later. When you've got the foundation of this growing, which is the email list, the direct response email list, that's when you are starting to lay the foundation of the business. Traffic from SEO, from content, from even paid stuff from Amazon, all of that doesn't have a business foundation until you're able to directly go out and connect with your customers. Nick, you said you had a really big jump this past week where your paid membership almost doubled in a 30 day period. And I think you started more actively emailing your list about the collective. At that point you really weren't hitting them real hard with collective stuff. Is that a correct assumption?

Yeah, I would say if a marketer were to analyze my business and tell me what the biggest thing that I'm not doing enough of, it's probably pitching. And then, you know, you came in, you gave me some suggestions, somebody else gave me some email suggestions. I had a great idea for one of our group calls this week, which I promoted and set up like a seven sequence email to promote. And you know, it probably doubled double the signups for this month at least so far. Doubled. So doubled at least. Probably it'll end up being 60 to 70% higher than any other month.

Yeah. In one month that you started actively doing this stuff.

Yeah.

Can I ask how big your list is or how responsive it is? I just want to give those who are watching kind of a benchmark.

Yeah. Last I checked it was at 22,000.

Okay.

At one point it was growing by. I think the biggest month was 5,000 in a month. And that's with like definitely less than 5,000 in ad spend, probably 4 or 5,000 in lead generation ad spend. So less than a dollar per signup.

Okay. And, and wow, that's great. Getting, getting leads for a dollar in 2020 is pretty awesome. And I, I think the reason for that is just because your ads are so specific and the content is good enough that other people are probably voluntarily sharing it. Yeah.

One comment I get a lot from people who come in from YouTube is they'll, they'll literally like DM me or message means they say, nick, I never click on ads, but like there's just something about the authenticity in your video.

Right.

So for me, coming from the energy of. And I talked to other coaches about this, but like most people are either coming from the energy of sales or coming from the energy of service. And people can really feel what energy you're coming from when you're talking about your product. And when somebody can really feel that you're authentically trying to help them, I think that comes through in a video. And when people can really feel that, then I think that the odds of them opting in and moving forward with your offer are so much higher.

Yeah, that's great.

Dustin asked the dollar percent was through Facebook, YouTube or both. It doesn't matter when you do what Nick is just talking about. People can feel the authenticity in the way you're communicating with them.

Our best ad results are when we're not trying to sell. It's when we're completely giving and then the ad starts to get shared and now we're getting free traff. And the metrics are great. I had an ads team at one point, they were trying so hard to like convert these ads. I'm like, please stop doing what you're doing here, run this. And I typed something up and it was like an actual give to the audience. Like, your numbers are amazing on this ad. Where did you learn this copy?

I just gave the person a shift from one place to another. There's a question that was posted that I think is relevant for this. How did you get, how did you get ideas for the seven sequence email? I'm gonna hit this in two parts. Number one, if you're talking about Nick's give on the front end in terms of the free course that he does for his audience, that was purely identifying the challenges that the person struggles with and speaking to them. That's it. And they weren't highly edited videos. They were one shot takes on his webcam. Just answering really common questions that come up on the seven sequence email series. Nick, how would you answer that question when you were more actively selling this past week?

Yeah. So for me, the key to anything is like doing Things really from the energy of, like, fun, joy, excitement, pleasure. Like my latest book, I don't think I have it here. Here it is. So my paperback, which went out a couple of months ago, I wrote the whole thing in like three weeks. And, you know, six months before that, I talked to a mastermind of writers, and they all had writer's block. And the reason they had writer's block was because they all had this mindset of it's got to change the world. It's got to be done by the state, it's got to be done by. Have this many pages, all this pressure that they're putting on their shoulders. And when you approach something from this energy of like, stress and pressure, it's like it cuts off your flow, your. Your magic, your genius. But when you do something from that energy of like, fun, excitement, pleasure, it's like it just flows. It's just things become easy.

Yeah.

So for me, my best writing, my best inspirations are always first thing in the morning when I wake up, I'll put on some good music, I'll make a good coffee, I'll sit down, and then the inspirational flow, or it won't. And if it flows, that's when I type up those emails. Right. So for me, there's no magic formula. There's no, you know, I looked at, you know, some stuff that you had and some stuff somebody else sent me to get some ideas on, you know, emails that can have converted for other people. And then I just take that as inspiration and take my own flow of inspiration and merge it together and just see what comes out.

Yeah, that's great. And when Nick and I first met, I sent him the email series. I modified them for his voice. But the email series that is in your members area, the one that is my email swipes, my, like standard swipes that I use. They're in your members area, 1 percenters. So that's in there, you. And you can modify them for your own market. That's kind of the style that has always worked well for me. There's a question from Maria. This is long. I'm going to summarize. Maria, if you're willing, I'd like to pull you out live when we go to Q and A because.

Your question is very. You're thinking really hard about this. Your question being like, okay, so first step, I'm going to do something in exchange for email. And number two, I can tell you're thinking really hard about it. And so I would like to try and remove whatever, like, thought block is with you. And I think that would be a fun case study. So when we go to Q and A, what's the hashtag we use? Steamoney. Hashtag go live. Okay. Hashtag go live. Type that in the comments and Chris will see it and he'll shoot you a link and we can. Oh, I never shot you today's link, did I? Wow, that's embarrassing as heck.

So just hit hashtag go live in the comments. Chris will see that and he'll bring you live here. So, Nick, I was hoping that just like now that we kind of understand the strategy a little bit, where you were running ads to one simple give and then basically softly selling what it was that you have to offer. I mean, that's basically the business model at this point, Correct? Yeah.

If I take a look back at what I'm doing, I would agree.

But by that I interpret you saying is like, yeah, I guess in retrospect that's what I did. But in the moment I was more just having fun.

Yeah. Like for me, you know, I understand the concept of a funnel, but for me it was just again, like an organic. Oh, this feels like a next logical step. Okay, I should probably put this here. Like, there was no magic formula of like, you know, the XYZ Entrepreneur's guide to the perfect funnel or anything like that. But, you know, it's, it's just if somebody said, is that a funnel? Yeah, it's a funnel. It's an opt in to an E course to an offer to join the Facebook group and join the collective.

Yeah. So I know a lot, like, I'm seeing a lot of your messages that it's like trying to deconstruct the strategy in all of this. And that's the strategy. Like, and like, the strategy is like, do what is do well by your followers and customers from a place that feels genuinely.

Contributive. Right. Genuinely helpful to the people who are showing up. And then you've got an offer or series of offers that helps them even more. Frank Kern put this really well. He used to say, my entire business strategy is to give people things for free that make them happy and then sell them things that make them even happier. That's. He's like, that's, that's my business strategy. And I, I kind of live by that now. The first time we ever did one of these coffee hangouts, it was interesting. Bram Spiro sent me a message. I think he texted me and he said he's like, ryan, please do that more often. That's you at Your best was in here going, like, I just drank coffee in front of my computer. Like, what are you talking about? That's me at my best. I didn't plan any content. I just hung out with you guys for an hour and a half and answered your questions. And the harder I make things, the harder I think about an email, the harder I think about a funnel, the harder I think about an ad. The more that I spend time reading copywriting books so I can perfect my sales letter, the more it sucks. And the more that I just ease into, like, who am I talking to? How can I help them? And, like, what do I got? Do I believe in what I got? And if I believe in it, then how would I talk about it? And the more I operate from that place, the more just go, go, go, go, go. There was a post inside the 1% group this week from Yasmeen, who said, ryan, like, what funnel are you running? I joined the 1% on a dollar trial, and now I just joined the tribe for $10,000. Like, what did you. What did you do to me? And I was like, yes, me. And we just. I've just been helping you with your challenges, and then you launched a business, and it's doing really well. That's it. Like, there. There was no jujitsu that happened to this. So, Nick, I was hoping that next we could go into a little bit about what it is that you teach. Like, you do some YouTube videos that are not. You don't have a. You don't have anybody following you around the video camera doing highly produced content, but you get a decent amount of views on your videos. You have, like, five or six thousand subscribers. Like, what. How do you. And I don't think you do more than maybe two video. One or two videos a week. I was hoping you'd go over, like, what you teach and kind of how you go about sharing it with your audience.

Yeah. So as I mentioned earlier, my background's tech, So I did 10 years in computer science. The last tech company I played a bit of a key role in, and that was acquired for over 300 million. So that gave me the financial freedom to step away from tech and focus on, you know, what I call this world full time.

To be clear, you didn't get a $300 million check.

No, no.

The business sold for 300 million. I was the first guy to write code. I was the architect. So I made enough money to walk away from that world. Not enough to retire, but enough to kind of take the next logical step in my Life and follow my biggest passion, which, which is what I do now.

And I just wanted to highlight that because I didn't want anybody to have an excuse over, oh, well, Nick has $300 million. Of course you can make YouTube videos.

So my tagline is kind of the computer hacker turned people hacker. So what I recognized and what I realized as I was studying law of attraction and self help and mindset and happiness and all this stuff is that people are just like computers. What drives a piece of software's behavior is the computer language, the source code that you write behind it. Well, human beings are the exact same thing. The only difference between a human and a piece of software is the programming language is different computers. It's JavaScript, it's C, it's HTML people. It's the perspectives we choose, the emotions we practice, and where we put our focus. Anytime we have a block in any area of our life, whether it be relationships, moving forward in our business, even chronic pain, it's often tied back to, you know, something got going on in here. In here.

Mm. Mm. Before I move on to my next question, just curious, what's the difference between what's going on here and here?

I'd say mental. So what you're thinking and what you're feeling.

Okay, cool. This is going to put us down the rabbit hole. Slip. And I, and I can, I can.

Take you guys deep down the rabbit hole.

Oh yeah, you and me both. This is fun.

I have cannonballed into the rabbit hole in the last three months or so, partially due to Nick. It's like once you can kind of get out of your head about it. I have just full on cannonball right down into the. And it goes. It's a lot deeper of a rabbit hole than I expect.

And I mean, I was the rational computer science, science based guy like, you know, like back in my tech days. And, you know, some of the things that I've experienced and that life has shown me have just radically flipped my perception of like the entire reality. So, like, one example that I use is, is the synchronicities that I experience. So I, I ended up leaving my marriage about eight years ago. And then six months after that I met my current partner. So her name is Anik. My name is Nick. So both our sets of parents both call us Nick growing up, which is extremely confusing when we visit our parents. So we both share the same name. When we met, we were just driving the same type of car. We do similar work. And after we started dating, we even realized that we had Both left our marriages on the same day before we'd ever met. So for me, I experience these types of synchronicities and experiences quite frequently, and I attribute that to much more than what the rational, logical mind can really understand or comprehend.

Yeah, Chris, my right hand man over here and I stayed up way too late last night talking about, like, what. What are our brains actually doing? They're really just like, compiling a bunch of stuff that's going on into a message that we can understand. Wait a minute, Chris, what was that magical thing you said? Well, what does energy live in? What's the vacuum? I was like, whoa, whoa, whoa, hold on. Are we going to go down this road?

We're basically exploring what the heck is consciousness? Which took us.

Even, like, you know, killer instinct or your gut or your intuition, like entrepreneurs know, like, that's your greatest asset. But, like, where does it really come from? Yeah, or like that experience where, you know, you're sitting there trying to remember somebody's name or the name of a place and you've got it on the tip of your tongue and you just, you just can't get it. And then 15 minutes later, you're completely off the topic, you're not even thinking about the topic, and all of a sudden that name pops into your head. Where does that come from?

Right?

So I think, yes, we have our logical, analytical, rational mind, but there's also another, deeper part of us which fuels that intuition, that killer instinct. And what most people don't understand is that's a muscle you can learn to grow. That's something you can tune into at deeper levels. And for me personally, the more I've grown that muscle, the more magical, the easier and the more successful my life gets.

That's beautiful, Nick. Thank you for that. OAs I have your comment, your question highlighted on screen. But.

Like, Maria, if you're willing, I'd like to do this live with you. So let's make this easy. If you just put in all caps, question or all caps, Chris, just find a way to get in front of Chris and Chris will put you here inside of the.

Inside the waiting room, and we'll bring you here live. So, awais, I really like your question about how do you feel comfortable on camera? How do you loosen up and actually make that content and not be so stuck in it? Because we can totally help with that. But it's probably not what you're thinking about. That is the way through that. So for all of you who either kind of pivot over here to Q and A At this point, if you either want to talk about the rabbit hole stuff or if you want to talk about audience building in the context that Nick and I are talking about it, or if you've got to give for the rest of the community a question that you want to bring to the rest of the community someplace that you're stuck in your business, you can put, just put all caps question or Chris somehow get Chris's attention and he'll bring you here into the waiting room and we can work on it. I want to summarize what we've talked about up until this point. So last week we talked all about building an audience and building an audience profitably and we talked about using email or some sort of direct response communication to communicate with your ideal person and then using content as a way to connect with and serve that audience and you build it with ads. And Nick is our case study for this week, who started with one free video series where he summarized his best talking points that were based on the questions that came up a lot in his conversations with people. So in your case, if you're in the, if you're in the weight loss space, it might be the five places where you see clients get up or if you are in the grilling space, it could be as simple as your best recipe or your best, your five best tools that you use when you're making amazing, amazing hosting amazing parties at your home. But whatever your best give is, is the exchange for the email address. Nick did not monetize that audience for a while until he had a program which he now has grown to about 500 members, which is about a really nice mid six figure business and will probably hit 1000 members within the next few months with a trajectory that he's on, which is pretty amazing because he's only been doing this for less than a year. So that's the summary. We don't put a whole lot of thought into this. It is about serving a group of people and then serving them deeper with your products and services. That's capitalism, people. That is business 101. It is strangers finding ways to help one another.

David is saying, let's go down the rabbit hole.

David then put question, get Chris's attention and come on here into the waiting room. Do we have a waste anywhere sitting around?

All right, oas, we're waiting for you, dude.

So Nick, when you're working with clients, like you work with some business owners and you work with entrepreneurs, where do you see people that get stuck in their mindset and the way they go approach their business.

So everybody's got a unique thumbprint of beliefs, perspectives, emotions that they're carrying. So really, everybody, it's different. One of the processes I take people through is what I call an attraction point audit. And what you do is you look at all of the current and past circumstances and you identify the negative emotion that surfaces in all these different circumstances. So you look at past relationships, maybe business failures, dynamics between you and your family members, and you ask the question, how did that circumstance make me feel? So you identify kind of the dominant negative emotion that surfaces in all these different circumstances. And with about 80 to 90% of the people that I do this pattern exercise with, it's the same one to three emotions that keep coming up over and over and over and over again. And when you identify one of those patterns, then those are one of those emotions that when you work through them, when you clear them, when you completely let it go, you have one of your more significant outer reality shifts. So that's one example of kind of some of the things that we look at.

So what you're saying is that with when people are. Most people are operating from like one to three emotions that keep coming up over and over again, and those patterns are subconsciously running their decisions and thus running their lives? Is that what you're saying?

So the way we kind of operate as humans is in childhood, we develop these kind of emotional wounds or emotional voids, and what we do is we seek out desires to compensate for those emotional wounds. So, for example, somebody in childhood who maybe by a parent was abandoned, then as an adult, as you grow up, you're going to actually attract relationships where your partners will often not be there for you, abandon you. So the circumstances that you experience almost reflect those emotional wounds that you carry. And once you identify what those wounds are and you work through them, then those circumstances begin to change.

And how would this approach in. How this manifest in. In business.

Like the clients you attract or the money that you make, how does that. How is that reflected?

Yeah, so with things like client attraction, oftentimes it's about emotions like not good enough, fears of putting yourself out there, fears of putting yourself on social media. From a business standpoint, I've mostly worked with coaches, and with coaches, the biggest block that I've seen is either they're too much in effort, they're too much in struggle, they're trying to push too much rather than rely on that, that instinct, that gut, that intuition I was talking about earlier, or it's fears around not Being good enough, not getting results, not being successful. You know, everybody's got a different set of things going on in here. So it's all about really just using the right statements to help uproot those things that are holding somebody back. But it's almost always rooted in childhood.

I want. Well, you know, I would love your theory on this. I'm having seven thoughts at once. Forgive me, but I would love your thoughts on this. I'm currently of the opinion that those emotions that we feel and the beliefs that we have just take root when they're given enough practice. And the reason why childhood is where a lot of our stuff comes up is because that's where the thought started. There's nothing really magical about childhood. You don't always need to go back to childhood and fix all your childhood stuff. It's just that that's the first time that a thought or a belief got planted and you didn't know any different. And so there was nothing to reject or reflect that thought. And it just took root.

And where it comes from doesn't matter, right? So what matters is what you're practicing now. So a lot of people on the call, you know, the most dominant negative emotion I see in people is this feeling of not good enough, right? And sure, it might have been rooted in something your dad said when you were seven.

Doesn't matter.

What matters is are you still practicing that belief right now, Right? And behind every emotion. So an emotion is an indicator to a perspective. So without the perspective, the emotion has no fuel. So it's like your emotions are a guidance system to your perspective. So if you've got a feeling of I'm not good enough, you've got a perspective that I'm not good enough. So then the decisions you make in your business, whether you're aware of it or not, are going to be impacted by this underlying perspective that you're not good enough. And the way you uproot or understand or figure out what the perspective is is just ask the question, what must I believe is true? To feel that way, or I feel this way because. So if you notice that you've got a lot of emotions of not good enough or unworthiness or whatever that emotion is, just ask that statement and see what the first thing that comes up in your mind is, right? And then your job is to invalidate that statement, because if you can invalidate it, if you can find one perspective, one counter argument to show and to prove that that belief doesn't make sense, then the emotion will go away.

Beautiful. I want to tell all of you who are watching how this has kind of shown up for me. So, you know, one of the times my business really shrunk after I had my big exit in 2017, 2018. When was that? When I got my, you know, more than $10 million check. Once that happened, what that did, money is just like alcohol. It just amplifies everything else that's going on. If you're a generous person, you become more generous. If you're anxious to become more anxious, well, for me, what that amplified, and I've been very honest publicly with y' all about this. Is it amplified these questions of like, well, it. Was I a fluke? Did like.

Am I able to recreate this? I got really stressed. I stopped being able to sleep. I got more stressed about money after I had a lot of money show up. And then guess what started to happen. It started to go away. I started investing in people I shouldn't hire. I started investing in ads I shouldn't have run. I started going down short pursuit of short term wins rather than building a long term business because I was looking for the short term fix to how I felt. But that made me feel even worse. And so I was pushing away the success that I'm now starting to really enjoy because I'm not now, I'm not trying so hard now. I don't really care what other people say or what the end result is. I still have those desires of having $100 million a year business, of having a million followers. That all sounds really nice. But now I'm not trying to make them happen.

I keep them as fun goals and I'm having a lot of fun along the way getting there. If you listen to my two part podcast series with Brooke Castillo, she talked about how she is already enjoying her $100 million a year business, even though she only makes $35 million a year. Right? Because in her mind she's like, I'm enjoying the entire evil. I set the goal of $100 million because it sounded like a fun path to get to. Not that I would get to $100 million and then enjoy it. I would. It sounded like a fun path to go down this route of getting to $100 million and seeing what came up for me and what I needed to. That sounded fun. That's the work. That is the work of. Brook has told me this. Set a goal and watch. What comes up for you is like your resistance and your beliefs and not being good enough for that or not knowing how. And that's the work.

Yeah. Every desire that we have, the reason we have that desire is because how we believe that desire is going to make us feel. What we are really chasing is an emotional state. And oftentimes that emotional state we're chasing after is to compensate those voids that I, that I mentioned earlier. So when you deal with those voids, that desperation for those desires eases up and that actually opens up the flow to letting them in in a much more satisfying, pleasurable way.

Nick, there's a bunch of people saying that they want to find out where they can consume your stuff, join your groups. What would you. Where do people find you?

I got lots of stuff in lots of places. So YouTube channel YouTube.com nickbro b r e A U. I got a couple of books on Amazon, Power Manifesting that came out a couple of months ago. That's on Amazon. My free e course final.nickbro.com eCourse.

There'S.

Also that website.

Google. Google. Or it might be, it might be joogled. Could be a soft G. I've heard of it. You type things in and they show up.

Yeah, I got lots of stuff everywhere.

Yeah, just tune in, watch it, enjoy. I'm usually pretty responsive when people reach out. Feel free to reach out. But yeah, I just. This stuff is my jam. I love helping people shift. I love talking about this stuff. I love going down the rabbit hole. Life is amazing and it can be amazing for anybody.

It's just a blast.

And do you notice how we'll bring this full circle? Do you notice how Nick is genuinely joyful about the content that he's creating? So many of us try to make the content we think is going to work or we make the content that we see other people make in order to get views or subscribers. But Nick's living proof of a you don't need that many people, you don't need to overthink the content. And if you just go all in on helping the people that you want to help have a shift, the world kind of gets out of your way. It's what I do on these calls is what you Nick does on his YouTube channel and for his clients and customers. And when you take that type of an approach, world just kind of rewards that because even on the super practical level, people want to be served by other people who genuinely want to serve them. And if all that, that's all you think about, if you, if you stay super practical about this, human beings who are the ones paying you at the end of the day as customers want to be served on their journey, not your journey. And when you connect with them on their journey by serving them in a way that helps them take the next step, that's how you build an audience and that's how you do it profitably. Nick, we give applause here at the 1% by giving hashtags in the comments. So if you can see the comments, there's hashtags always over the place. So. So thanks, thanks for hanging out with us. It's good to see you. I appreciate you sharing your wisdom with us.

Yeah, I appreciate the appreciation. Thanks for having me.

All right, everybody, 1 percenters, we'll see you next week. We'll do a Q and A next week to wrap up our series on audience building. Until then, see you in the Facebook group. Take care, everybody. Thanks, Nick. Thank you.

Hey, team, if you enjoyed today's podcast podcast, please let me know on Twitter or Instagram. I'm Ryan Moran on Twitter and RyanDaniel Moran over on Instagram. And if you're looking to start a business or you know somebody who's starting a new journey during this crazy time, you're wondering, what am I going to do next? You're wondering, what do I do with my time? You're wondering, where's the world going? My new book, 12 months to 1.

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