Karen Kilby Clark breaks down how freelancers and service providers can stop doing everything themselves and scale. She outlines three steps: define your values and business model, align your marketing and sales to it, then automate and delegate to remove yourself as the bottleneck.
Attention freelancers who are desperate to grow your business but have made zero progress this year. Give me 3 minutes and I'll share my battle-tested 80/20 rule for growing your business exponentially. But first, a mercifully short introduction. I'm Karen Kilby Clark, an executive business coach, co-founder of the Mixed Media Pros marketing agency, and creator of the CEO Switch. I help freelancers, service providers, and coaches and consultants to create a business they love instead of a job that they own. So let's dive in. If you find that you're trying to grow your business and it's just not quite happening the way that you want it to, one of the things that you need to look at is how you view your role in your business. When you first start your business as a freelancer, service provider, coach, or consultant, you are the expert and you are selling your hands, your knowledge, your ability to help people get a result. And when you're doing that and you're building your business in the beginning, you are wearing all of the hats, right? You're the CFO, the COO, the CEO. You're all the O's. And what happens is as you grow, as you, you know, your business, you get sales, you start to have customers, you're delivering, everything is working out, and you're like, great, next level, next level, can't quite get there. Usually the reason is because you're still all of the O's. You're still wearing all of the hats. And when you have your business basically built specifically around you, all of the things that you have to do each day to deliver, there is always going to be a cap on your growth. So how do you make the switch? How do you go from freelancer to CEO mode? It starts with defining your values, your vision, and your business model. And then you have to align your marketing, your sales, and your fulfillment with how you want to be showing up as a business owner. And then you have to leverage automation, systemization, and delegation to grow your business beyond you. Because you likely don't want to wrap up 2022 without getting the money and the respect that you deserve, how about I show you how to customize this strategy for your specific situation? Drop me a line below and I'll reach out and get you set up.
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