Everything You Need to Know About the Therapist to Coach Accelerator [Ep 36]

Welcome to the Thriving therapyneur Podcast. The show for ambitious therapists who are ready to unapologetically make more money, scale their impact and build their dream coaching business. I'm Carly Hill, therapist turned coach turned CEO of a seven figure online business. I created the Thriving Therapeutic Podcast because I'm obsessed with helping big hearted therapists outgrow the office and build successful and sustainable online businesses. So if you are wondering how you can continue to make an impact without sacrificing the life you love, welcome. Therapy. This is exactly the place for you. Think of it like the business school we never had. I am so excited to dive in with you. Let's get started. Welcome back to the Thriving Therapeneur Podcast. My friends. Today we're diving into something incredibly special and close to my heart. It is the Therapist to Coach Accelerator Program. This is the program I wish existed when I was stuck in the cycle of burnout, wondering if there was another way to serve my clients and build the life I knew I was capable of living. I'm going to explain to you what's inside the Therapist to Coach Accelerator Program. Pull back the curtains, give you the inside scoop behind the scenes. If you are curious, if you've been eyeing it, or if you are totally new to this idea of adding coaching. When I explain to you what's inside the Therapist to Coach accelerat, it's going to shed some light into the milestones and steps that you're going to have to walk through. If you're dedicated to this process of adding coaching, transitioning into coaching, switching whatever your desire is. I would say most of my clients don't desire to completely get rid of their private practice. They love it, but they're ready to outgrow the office. They are sick of having a cap on their income. Maybe they're feeling a little burnt out because they're in back to back one to one sessions or they're proactive and they don't want to get to the point of burnout where they are seeing back to back one to one sessions for the rest of their life. And I hear you smart therapists can do so much and coaching is just a beautiful avenue to leverage our clinical skills, get paid for what we do best. While we don't have to sacrifice the life that we love living, we can continue to help clients. We can help even more clients. We can expand our impact so much worldwide. We are not tied to the inner jurisdictional model as therapists where we can only see clients within our state that were licensed so it really opens up so many doors and opportunities for us to make more money unapologetically while continuing to do what we love to do and what we're good at doing. We can have more freedom, we can have more flexibility and we can have more security. This is what it is about. Give me an amen. Yes. Okay, so if you've been listening for a while, you know I started out as a therapist. I am a licensed clinical social worker. I still hold my license. And while I loved helping my clients, the reality of being tied to one to one sessions, feeling constantly drained, shoving trail mix in my mouth between sessions while I was running to pee because I feel like I never had the time and I wanted to make more money, so I needed to see more clients. But yet I still wasn't quite hitting the financial freedom I dreamed of. Even when I was back in like community mental health or 9 to 5. Like I would front load my schedule so that I could have like four day weekends or I would stare out the window thinking about all the productive things I could be doing with my time. Like, I always crave freedom, but I also loved what I did and I wanted the best of both worlds. And there was just this one pivotal moment where I knew something had to change. I looked at my schedule, it was the back to back clients. And I just realized I couldn't keep going at this pace without sacrificing my health, my relationships, my bigger dreams. I remember talking to my mom on the phone, she's a social worker too. And I was just like, this isn't matching my lifestyle. There has to be a smarter way to do this. Hey there. Did you know we give away one of our incredible digital products every single week? All you have to do is leave a review for the show, then submit proof using the link in the show notes and you'll be entered to win. Prizes include amazing resources like our passive income course, the license protection bundle, top business trainings, my best selling book, and so much more. It's super simple and your review helps us reach more listeners just like you. So take a moment to share your thoughts, enter to win and maybe you'll be our next winner. Now, simultaneously I was learning and it seems like a funny realization to make. But nobody teaches us the difference. We don't learn this shit. In school I learned that I wasn't doing therapy. I learned that in my quote unquote therapy, private practice. I was actually coaching. And the more I talk to hundreds and thousands of therapists, I realize how common this is. And then I don't feel so bad. There are so many therapists that are already coaching in their private practice, but yet they're limiting themselves by the impact that they could make and the money that they could make too. So I went on a mission to figure out, all right, what do these coaches know that we don't know? How are they so successful? How can I too, as a therapist, be a coach while maintaining integrity, abiding by my ethics, doing this legally so that I can impact more lives, I can have more freedom, I can have more security. How do I do this? And I went searching for answers, and they didn't really exist. I had to kind of piecemeal it together. And for a long time, I mean, I was staying up until 2 in the morning, like, researching all of this. I invested to date. I mean, hundreds of thousands of dollars in business mentorship. I almost became like a little obsessed with just podcasts and books and speaking to these attorneys and recognizing how I could create courses and I could create digital products and I could have passive income while I could still be in my zone helping clients make a transformation in their life. I feel like I was tapping into this new, beautiful abyss of endless opportunities. I really felt like the world was my oyster. And it was. And I started creating courses myself. I was doing women empowerment coaching. I was getting certified in Reiki at the same time and starting to deliver, like, Reiki and tarot sessions. Introduction into spirituality courses. I had. I was teaching people how to use the pendulum to do their readings. There was a lot of woo stuff in there, but that was my jam. It is my jam. So I was leveraging my time. I was leveraging technology. I was learning about copywriting and marketing and sales because we don't learn any of this stuff in school. I was piecing it all together. I was realizing how much my messaging sucked at the time too. I mean, I had niche hopped a million times. I even had a whole program to help therapists start their private practice. That lived on for a while because all of my friends were asking me, how do I start my private practice? And it was also me telling all of my friends, come on, y', all, this is not as hard as I thought it was going to be. I had always wanted to start my private practice, and I wish I would have put my foot down and just started my private practice. But it wasn't actually until I got laid off from my 9 to 5 job. Everybody did. They shut down indefinitely during the pandemic that forced me. Well, I wasn't forced but it was the push I needed to start my private practice. It had been a dream of mine for a while, but I had been telling myself the story that it was going to be so much harder than it was. And when I started my private practice and I had to learn all of these business things, and then I got full very quickly, and then I was burnt out. And then I realized I was coaching. But when I was starting my private practice, I was like, this is it, y'. All. Like, this is not as hard as it has to be. Like, you don't have to be in your 9 to 5 anymore. You don't have to be in community mental health. Come on, I'll teach you. And I did. I taught them. But I was like, go big or go home. I really resonated more with coaching anyways. That is what I was doing. And so the more I learned about how therapists needed to ethically and legally add coaching, as I was doing this myself, the more I learned about marketing and copywriting and sales and refining all of this for myself. As I was creating my signature coaching programs, I started to teach it because that is what I do. And also my therapist friends were asking me, carly, how. How are you doing this? How are you making this money? How are you leveraging your time in this way? How did you get out of all of your back to back one to one sessions? And so I started to teach them, just one by one, how they could add coaching. But I knew I needed to turn it all into a course so I can continue leveraging my time and practicing what I preach. So, yes, I cracked the code. Therapist to coach Accelerator was born. We have taken almost 400 therapists through the process of adding coaching to date. As I'm recording this episode, thousands of therapists have read the Therapreneur book, which is also an a Z guide to help you transition into coaching. All of our clients are busy. I mean, everybody's busy. But most of my clients are busy private practice owners. They might be moms as well. And they are craving more freedom, more flexibility, more financial security, as we all are. But they don't have the time to make these costly mistakes. I know you don't have the time to make them, and it's something that's holding you back. Energy, money, lack of plan. So the Therapist to Coach accelerator is designed to meet you where you are. We have multiple different tiers and payment plans available. You can literally get started for just a few hundred dollars. So I'm going to share what's Inside the program. I wish I could share my screen right now, but obviously we're recording this episode and I can't. But it is designed to help you overcome the exact obstacles standing in your way. So if you have been waiting for the perfect time, let me tell you, it is now. The coaching industry is only growing rapidly because the demand for coaches is growing rapidly. When we think about the state of the world, everybody needs help, right? Everybody is hungry for coaches. People are waking up every single day ready, willing and able to pay for a coach to solve their problem. So if you can learn marketing sales, you have a niche that is viable and you take the leap into coaching, your reality, not to be dramatic, can completely change. And the Therapist to Coach Accelerator can help you do that. So the very first thing that we do inside the program is help you protect your license. You worked really hard for your license. So you need to know the privacy policies, the disclaimers, the terms and conditions that need to go on your website. You need to have an attorney approved coaching contract that has mandated reporting and informed consent. You need to know when you're creating your course, how you can use AI and how you can't use AI. You need to know about HIPAA and citing. All of this is covered in the very first module of the Therapist to Coach Accelerator course. Then we go into helping you figure out your niche because this is usually everybody's first roadblock. They are used to solving every problem under the sun, morphing into whoever's in front of them. They've been a clinician for 20 plus years. Maybe they have so many ideas they don't know how to just pick one or they have one, but they don't know if it's going to make them money, if it's viable, if it's going to pass the high ticket test. So we spend a lot of time on niche. It's not just a niche worksheet. I mean, we are going back and forth with you, helping you do the market research and helping you solidify a niche and then the red carpet rolls out. That's what I always say. Then we can set up your social media, your platforms, and we're going to teach you how to create content in a way that converts. So we're not just posting to posts, we're not just posting for consistency. We're posting to get paying clients, we're not posting to go viral. I've had clients start an Instagram and have seven followers and get a $2,000 client. So we don't focus so Much on vanity metrics. We focus on conversions and intentional strategy to get paying clients. We teach you proven copywriting frameworks. We teach you how to create freebies, AKA lead magnets. My team actually creates those for you so you don't have to spend hours trying to make them all pretty. There's a lot of done for you components throughout the therapist to coach accelerator. Because we know how busy you are and if we can help you speed up the process, we're going to help you speed up the process, which is why it's called an accelerator. If there's one thing you'll learn about me, it's I do nothing slow. And I don't like my clients to feel like they are struggling along either. I often get the question of, like, how fast can I do this, Carly? I'm like, fast. As fast as you want to go, all of the information is there for you. You put me on 2x speed, put me in your earbuds while you're doing everything around the house, and let's move and shake. I've had multiple clients go from 0 to 100k in 4 months. Didn't even know their niche, didn't even have an LLC filed, hitting 10k months in 3 months. Now, this isn't the story for everyone, but this is a perfect example of how fast you can go. Okay, we're here to help you do it faster, easier, and with a proven system, we're going to teach you how to do webinars and how to launch so that you can get your paying clients once you have attracted them into your world, following what I call my modern marketing master plan. So you're going to get them into your world, but then you're going to get them to raise their hand and be like, whoa, what is this that you're offering? Tell me more. You're going to be inviting them to consult calls, so I'm going to teach you how to get booked calls. But then I'm going to teach you exactly what to say on the calls and what's inside your offer. Because you're going to need to know how long is your offer, what are your payment plans, what are all of your modules, what are all the deliverables inside your program, what are your bonuses? What are your guarantees? We craft that all for you. We give you templates. So it's pretty much plug and play. Actually, there is a ton of AI and ChatGPT templates throughout the whole entire program. We know that ChatGPT is only as good as the prompts that we give it. So we need to know how to properly speak to it. But that's another example of how it's going to help you speed up the process. We're going to teach you all things sales as well, because you could be getting a million consult calls, but if you can't close them and you don't have sales skills, then you're not going to make any money. Okay. We audit our clients sales, so we look at their DM conversations. We also look at the recordings of the calls they have with potential clients. This is one of the best ways that you can improve your sales skills. We are very much hands on in your business. We're also going to teach you technology and platform growth, how to grow on Instagram, how to record your course, where does it live, it needs a home, how do I take payment, how do I send contract, all that kind of tedious little tech stuff. We show you what platforms to use, we show you free platforms, we show you middle tier platforms. Or we can show you like a one stop shop platform, which is what I use. But we're here to not overcomplicate it and meet you where you are. There's a lot of coaches out there that I don't know, they, they make it seem like you need like all the bells and whistles and that's what they're using. So it's easiest for them to teach the top dog platforms. But when you're starting out and you haven't gotten a paying client yet, I know you don't have a lot of money to invest in these platforms. I did so much stuff for free on spreadsheets and I know all of the hacks and tricks. So I'm here to meet you where you are, wherever your budget is and whatever your tech level is, we got you covered. We have tons of mindset stuff as well. Imposter syndrome, money, mindset, how to handle rejection, it is all part of the coaching game. We have a call every single week that you can come and you can ask questions about mindset and where you're struggling and we can process this with you because you're not alone. Therapists really have to break out of this mold. As we add coaching, there's a lot of undoing that we need to do because we've been taught not to self disclose in school. We've been taught not to be seen. So visibility wounds come up, rejection wounds come up. So we have five coaching calls a week. There's support every single day. We have a copywriting call, we have Two business calls. We have that mindset call. We have a sales call. You get a one to one coach. There's line auditing. So we look at your stuff, make comments, edit, send it back to you. There's done for you components. There's a private Facebook group for questions in between the five coaching calls and your one to one calls and your email feedback. I mean the support is unmatched and that is one thing I can confidently say. There is nothing out there that exists like this. And I have taken so many business coaching programs. I always felt like support was something that was lacking and it's something I am hyper conscious of, of providing so much support. Anytime you have a question, it's going to get answered. We also cover branding, marketing, email marketing. I give you templates for email marketing like copy and paste with chatgpt prompts to fill it in and make it your own so you can create your nurture sequences. I'm going to help you boost your open rate and of course I can teach you what platforms to use for email marketing. Then when you want to grow even more, we teach you paid advertising so you don't have to start here. And when you start with paid advertising, we start you small. I'm talking like 10 bucks a day ads. But this is just a way to speed up the process because you're either going to spend time or you're going to spend money. When it comes to marketing, it's important for you to know how to do organic marketing even when you turn on paid advertising. So I teach organic marketing first. But organic marketing is a lot of work and it does take time. So when you're ready to fork out some money and speed up the process, especially after you have some organic posts that did well and then we can start to put some dollars behind that because it's already proven, then the paid advertising strategy is there for you. Same with delegating and hiring a team because again, I know you're busy and you're short on time. So what are the smartest revenue driving hires that you can make at first and how can you find them and how can you hire them? We teach you that a lot of people actually use people from my internal team who are already trained and you get access to them so you don't really have to vet them out. If you want to get pr, you want to create funnels, you want to do public speaking. All of that is included inside the Therapist to Coach accelerator as well. So it is legit, the A to Z of everything that you need to know from filing your LLC in the business logistics to figuring out your niche, protecting your license, creating, marketing, selling, delivering your signature coaching program. If you are interested in learning more, you actually want to see behind the scenes. You want to talk about investment options and timing options, support options. See if this actually makes sense for you. You can book a call with one of my wing women. They'll hop on Zoom with you, they'll discuss your goals, they'll lay out a coaching blueprint and we'll just see if it makes sense working together. If it does, they can tell you what that looks like too. But it's a no pressure call, no cost. It's a free call. We are here to help you, to support you. This could be the one call that could quite literally transform the next year. Three years, five years of your business, of your life. So it could be the best decision you've made in a long time to just click the button, hop on a call and see the opportunities that are available for you. I just ask if you do book a call that you respect our time. We are busy just like you are. So this is for therapists who are serious about investing in their journey as a future coach, an aspiring coach. My love is with you. I hope this episode was helpful, inspiring. I hope it brought some insight and inside scoop into the process and the milestones of adding coaching. And if you need help, we are very much here to support you. I will see you in the next episode. Thank you so much for listening to the Thriving Therapy Neuro Podcast. I hope that this episode has inspired you to reduce burnout, work smarter and see the freedom potential you have as a therapist. We would love to have you inside the Therapist to Coach Accelerator Facebook group where we have live trainings and cheat sheets on all things marketing, sales and adding coaching, ethically and legally. I am here cheering you on and I'll see you around. Sam.