Heather Kennett redesigned her Casting Queen haircare line with new tube packaging and updated labels. The bottles now show seven things she won't use: waxes, sulfates, silicones, parabens, coconut oil, drying alcohol, and protein. Each product has icons for what it does, from reset to treat.
Come with me to have a first
look at the new casting queen in a tube and the new labels. Coat on. Ready to go. I love to see the royal mailbags that's been forever. Such a visual person. It's better than being on the laptop for sure. Casting Queen followed by Detox. Finally found it. I'll go and show you them to you in the car.
Well, that was exciting. Casting Queen in a tube. You guys love this stuff. It's handmade in the UK and now it's in a tube. It's just going to be so much easier. You'll see here also there's a By Women Built logo and I've been trying to get that on our packaging for ages. If you get a minute, go and have a look at By Women Built. It's all about female founders and it's the most incredible, incredible support network that I've ever been in. And yeah, Casting queen number three now in a tube. Been working with Lindsay, who's our incredible labels lady. Ignore that, I just broken a fingernail. But anyway, she's done such a fab job. I really wanted to make the leopard print like larger and monochrome. So I really like the way that looks. And then we've done a little extra as well in the back where it now shows you where what isn't in our products, which obviously is really important to me and what step you can use the product for. Using the little like icons. So it says reset, clean condition, style, defriz, refresh and retreat, refresh and treat. But locks in shape and shine, blocks frizz, wind and humidity. And we know that it does that. It literally weatherproofs your curls. And it's got our new say no to seven things Waves and curls don't like. No itchy m's, no waxes, no sulfates, no silicones, paraben free, no coconut oil, no drying alcohol, protein free, vegan and made in the uk. It's handmade in the uk. This one. Gorgeous. It is. Really, really creates a fab cast. And let me show you Detox as well while I'm at it. Does that look great? I love the color clash combos. And it's got the new upgrade again on the back. Oh, it's too bright in here. Can you see that? Oh, there you can. There it is. Beautiful. So that's those two back in stock finally. I can't wait to give you an update on style. It obviously, but I'm just living the high and the win of these two. Have a good day.
