Heather KennettFounder at Curly Girl Method Club

Style It Waitlist 😉

Name: Style It Waitlist 😉
Uploaded: 2025-06-15T16:29:16+00:00
Duration: 1 min 36 s
Channel: Heather Kennett
Description: In this YouTube update, Heather Kennett addresses a key customer pain point with the Stylit (Stylet) hair gel—the slow pump that takes four seconds per…

15 Jun 2025 · 2 min

Watch on YouTube

1:36

In this YouTube update, Heather Kennett addresses a key customer pain point with the Stylit (Stylet) hair gel—the slow pump that takes four seconds per press, which feels like an eternity when hair is wet. She acknowledges the feedback from a recent survey, explains that fixing the pump isn’t just a simple bottle swap but involves a full safety and compliance overhaul, including a redesign of the packaging and label artwork (thanks to designer Lindsay at 57designs). The new design still fits the starter box with a slight wiggle. Heather outlines the next steps: jars are being sent for stability and leak testing, after which packaging will be ordered and production booked at the most sustainable UK factory. While the new gel is in development, she recommends using the Casting Queen product on very wet hair, applied sparingly. She invites viewers to join the Stylit waitlist, check out the upgraded label visuals on the product page, and hints at an additional, subtle upgrade she’s made beyond the gel itself, challenging the audience to spot it.

Chapters

You know what takes four seconds? One pump of Stylet. Why does it feel like four hours? When we did our feedback survey, you said exactly what I was thinking. Stylet works like magic. The results speak for themselves, but the pump is simply annoying. No one wants to stand there soaking wet, waiting four seconds per pump. So we're fixing it. It's not as simple as just change the bottle. There's a whole safety and compliance process, including redesigning of the packaging in the labels itself. It still fits in the starter box with a bit of a wiggle. So that's fantastic news. And thanks to Lindsay at 57designs, because she is our curly queen and label wizard. This gel has been a staple for thousands of curlies. Non crunchy, long lasting frizz fighting and it will soon be easier to use. We've just made it better. We're sending the jars off this week for all the stability and leak testing to make sure your gel stays fresh. And once the testing's passed, we'll order the packaging and then book the slot for the manufacturers, which, by the way, is the most sustainable UK factory. In the meanwhile, use Casting Queen on very wet hair. Use it sparingly. It's really high quality stuff. Join the wait list for Stylit. See it glow up by visiting our product page on our app or website. We're going to show you the label upgrades. They're next level. But can anyone spot what else I've done in this process? There's something there. It's not gel itself, it's not the gel itself, but there's something that I'm. I've done to upgrade it. Can you see what it is? Can you? Have you seen it? I don't know if it's that obvious, let me know.