What if we stopped filling shelves with products that don't work for those they're supposed to serve
21 Mar 2025 · 0 min
0:09
In this brief excerpt, Heather Kennett recounts her 2017 experience of being frustrated that haircare products for curls and waves were virtually nonexistent. Feeling that she could provide a better solution, she decided to develop her own haircare line specifically for those hair types, highlighting a personal drive to address an underserved market.
