Charles Leikauf pushes back on marketer Jeremy Haynes' claim that scaling tactics like Facebook ads and webinars are too hard and costly. Leikauf argues people use that skepticism as an excuse to avoid investing in themselves. The real barrier isn't the difficulty, he says, it's the unwillingness to take bold action.
The dude's helping with some of the marketing stuff. His name's Jeremy Haynes, but he posted something the other day and he was like, man, I heard going big was hard. I heard Facebook ads didn't work. They didn't make you any money. I heard webinars sucked. He's like, it's okay. You might as well just stay small. It's all right. Don't worry about it. It's way too hard. There's way too much effort. There's too much money to be had. Like, I wouldn't even worry about it. You'd probably live longer. He's just walking around all of his, like, fun cars and whatnot. And I remember, I remember seeing that and being like, yeah, a lot of people actually do that. They see an awesome opportunity in front of them. They go, oh man, that's kind of hard. I'm not gonna, like, invest in myself or invest in my time, invest in my effort, invest in my education. If you don't invest in you, like, who else is going to invest in you? I don't know, I feel like people are just waiting for someone to like swoop in and save them. The only person who's going to swoop in and save you is you, right? So like, get swooped, you know, or get swooping.
