AI and smart production choices have cut film budgets from $10 million to $1-4 million. Filming in Italy helps margins. The speaker argues that refusing to compromise stories for profit actually reaches more people.
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A movie that used to cost $10 million to build can now be built in $1 million? Yes, I think it's perhaps we're doing $4 million today, and by working in Italy also you find better, better production cost margins as well. But this probably would have cost and should have cost about $10 million or more. But this helps us to also go to market without any creative constraints. We're not so concerned with making back really high margins where we have to start to alter the storyline. They saw such better returns because they were uncompromising when it came to their story, and they didn't want to change it to make it more appealing. And it turned out that by not doing that, they were appealing to even a wider audience than they might have initially thought.