Events and Community Building as a Main Biz Dev Channel

One of it was an events channel. What we used to do was we would attend events, speak at events, get invited to events, and see on stage. And that's been amazing. And that's one of the best ways to. To grow business, in my opinion, because you're building leverage across authority, credibility, but also connections and network across potential clients and potential referral partners. What we ended up doing last year was we started our own mastermind, our own conference, because we realized that if we owned the audience and if we could build a community, that would mean a lot for the business and that would mean a lot for the community that we're trying to serve. So that's what we did. And.