Pokemon's viral strategy #shorts

13 Apr 2023 · 1 min

Watch on YouTube

0:30

A short YouTube monologue (by Charles Cormier) arguing that Pokémon and Nintendo succeeded by tapping into human desires to own, collect, and assemble teams that act on the player's behalf. The speaker supports this claim with a nostalgic anecdote about assembling armies of figurines and imagining them fighting under his command.

I've studied Pokemon and Nintendo and the wide got like so successful and it's ownership, right? Like us humans, we like owning stuff and growing stuff. I remember, like me as a youngster, I used to have these army of little figurines that I wouldn't make fight against one another. I'd be the good, they'd be the bad. This was my little fantasy, you know, the concept of just assembling your team, which is at your command and fighting for you, I think that was super successful.