The Dog Food Debate: Humanization vs Dogification

Think it's probably a two way street. There is the humanization of pets trend, right? And I think we think about this especially over the last 10 years over in the entire pet care market. People now, they're feeding their dog fresh food, they're feeding their dog raw food. They don't just believe in the, you know, 30 pound bag from, from Costco anymore. They're you know, making sure some people even buy a mini refrigerator to host their dog's food, right? And so we see this all the time and then that socialization and overall dog wellness is catching up to the overall market trend. So and then of course I think there are many companies that ultimately say hey, dogs still want to be a, a dog too. So you see the exact opposite, like no, my dog doesn't want to be a vegan, they want to eat meat, right? Or but companies are saying no, we can go off of a more sustainable vegan diet too. So it's kind of back and forth who's do or humanizing each way. And I think it's up to each dog, parent and family to see what works best for them. What have you learned from dogs?