The Pitfall of Misaligned Metrics in Digital Advertising Revealed

I'm getting first clicks and if they come back directly, organically through email, I might lose attribution. But that's okay. I'm measuring off of I spent 20 made 60 at scale. Beautiful. So that's where people don't look at necessarily the actual media efficiency ratio. They everyone is Google. People are looking at Google. Facebook's looking at Facebook. You're looking at your bank account declining. They're infighting. And everyone can't talk the same language. So no one's measuring the same metrics. So that's where that's where you need to shut off the campaigns that over attribute and then actually move the needle and can scale. And that is not measured by roas, which is the fail point of most agencies today. Love that. And these ads, what do they look like?