The Power of Podcasting: Unleash Your Growth and Leads Potential

23 Jan 2024 · 1 min

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Short excerpt from a YouTube video by Charles Cormier arguing that starting a podcast is a scalable, low-cost strategy to grow an audience, build community, generate leads and clients, and establish trust; one speaker also references external research supporting podcasts' trustworthiness and mentions personal priorities (husband and father).

Chapters

In my opinion, and in many knowledgeable folks opinion, starting a pod can be one of the best moves you can move, you can make from a growth perspective. If you want to grow an audience, a community, if you want to get leads and even clients, podcast can help you do that. And I've got a scalable way to do it. Won't cost much, plus it will bring you a bunch of leads.
Yeah, I mean, I'll just kind of reinforce too. I mean, a cast just released a study yesterday that said that podcasts are really some of the most pop podcasters or some of the most trusted people in media. There's a really, really big trend heading in that direction. So I just really want to double down on what you just said and supported. It's an area that I believe there's a huge opportunity still ahead of us. And I think that it's only just getting started. So at a high level, you know, you said it best. I'm a husband and father first. That's genuinely what I look at through everything.