Unconventional Metrics for Explosive Business Growth

We built it up to about 110 employees across 220 different Google Ads accounts under active management. I think the way that we've been actually measuring performance of accounts is much different than to your typical ads manager, which is what we've been able to kind of attribute to our success, which is, you know, less in app metrics, more top line. What they call like cac, mer LTV media efficiency ratio, also known as mer. But that's the way that we've been actually able to grow that business is, is less look less inside of Google as an, as an attribution reporting tool and more like the top line, actual measurement of the business.