VC Differentiation: Vertical Funds & Startup Strategy #shorts

First of all, you're absolutely right. It's hard to differentiate. And I think in overall, in the world of VC, it's hard to differentiate right now because the global funds, the big ones, they're all over, you know, Andreessen and Sequoia and Lightspeed. They're amazing funds and they invest all over where there's, you know, real startups and Israel's definitely up there. I think the only way to differentiate in this market is to have a vertical-focused fund and to have a relatively small fund because then one, you're not big enough to matter for the bigger funds, and entrepreneurs wanna work with you because you have that vertical expertise. And that's exactly what our strategy is at Sticker. And again, I think so far it's been working.