🤖 webflow website agency owner adam lejeunekopp

Welcome to another CEO Wisdom pod with Adam Legend Cop. He is founder and CEO at Matic. They build digital foundations, a webflow website. I have one webflow website, it's pretty ugly. Might hire Adam to help me with that. It's quite efficient though because it's quite speedy and that was the goal and that's why people should use webflow. So we're going to talk about that and Adam's background as an entrepreneur. Today this pod is presented to you by my podcasting agency. We're almost full right now, but we do podcasting as a service. If you want to scale and monetize a podcast, the unconventional way through called outreach methods. Get people to your network, transact with them, add them, add value to them and have fun while you interview them on a podcast, you can go to podpire.com Adam, glad to have you on. Can you tell me a bit more about yourself and about Medic?

Yeah, for sure. Thanks Charles for having me on. And, and your cold email agency is exactly what got me here today. So you're, you're, you're, it's working and you know that because you're doing a couple hundred of these a month. Yeah. So my background as a creative director, I've worked at a couple different startups on the sports side and the tech side. And ultimately about seven years ago I launched Matic as a boutique size agency focusing in on strategy and creative. As we've evolved over the last couple of years and then going into now 2024, we are hyper focused in on the strategy side. The webflow website as a anchor technology to build everything off of and then the ongoing services of content marketing which usually involves CRM management, web landing pages and, and ongoing strategy and content. So that's the, the building the digital foundations that we Talked through. The 1, 2, 3 strategy, web flow and content marketing.

Why web flow? Why did you pick that one and not Webley or you know, all these other companies?

Yeah, for sure. So for the last 20 years I am not a developer myself but I've been involved in on the creative side of developing website. I was, I was always in WordPress. Right. So always, you know, leveraging WordPress as you know, which WordPress I believe is like about 50% of the Internet today, if not more. And it is a great technology but Webflow got introduced to the world about 10 years ago. It got introduced to me three years ago and I was introduced by one of my developers at the time. And really what it did is it just kind of cut out a Lot of the, the headache when it came to updates, plugins or the user experience both on our side on building it, but then also on the client side with the cms. So I know there are a lot of other good technologies out there that are similar and build off of the same no code premise. But webflow is just something that's just stuck with us since we got introduced and we really, we, we essentially went all in. So we're strictly Webflow. We do a lot of conversion of WordPR to Webflow but you know, primarily or you know only will we will work, build and manage webflow websites. So ultimately to answer your question, it's better experience for us as the builders and better experience for the customer with

the cms would you target and at what price point?

So we're, we're in a couple different industries. We're in the industrial warehouse logistics space targeting more enterprise clients looking for B2B management with their website and content marketing. And then we're also go down a path of trades or home services which is B2B for us. But then of course they are more B2C both on, on the commercial and the residential side. And then the third prong of what we do is in and around sports. So my, my background is in around sports and sports is a fun industry to be be around and then that's that kind of varies between leagues, teams, technology and and so forth. So a bit of a, of a three prong answer on that. But mostly we're a bit industry agnostic because we will work with other industries and, but we just stay focused in and around those services that we offer. As far as price point, we're looking for you know, clients that are looking for that six to 12 month engagement and you know, minimum engagement with us is about five grand a month and goes up to about 15 or so depending on the scope of work and of course the services that, that you're looking for but really the, the more, less the you know, the price point obviously is important but for us it's about the length of time. Right. We're not, we're not going to be your quick turn burn agency. We want to really get to know you, get to understand the challenges you' to and where we can help impact both your, your output but then ultimately your, your bottom line and your in

your budget and I'm guessing 10 to 20 clients a year. So let's call it a million dollar turnover on a yearly basis for Matic.

Yeah, yeah, we're just, we're just over that in 23 and then as we go into 24, we're onboarding a couple more people and then looking to get a little bit more ag sales side and, and, and focus on that. But it's, it's definitely. I've got a young family. I, you know, our, our, our employees have, have families and, and really for us, it's more about the quality and connecting with clients that are looking to engage with an agency like ours and then how we can impact and, and help them grow and, and achieve their goals.

Fantastic. Maddock. Where did the name come from?

Matic actually started back in 2006. I was looking for a little bit of a side hustle as I was working at different agencies. So really what I wanted was a really short name and I wanted this really short domain. So I was searching and searching and searching and came across Maddox spelled Adam backwards, added K for cop, and then boom, you had Matic. I did a quick Google search and found that I can't for, I can't remember if it was an 18th or 19th century opium from China, but most likely they were not going after that domain or that trademark. So I was able to pick that up. Trademark Matic in the digital agency consulting space. And then really, you know, I launched it 2006, always had it throughout my side hustle. And then really, truly launched the agency that it is today in 2016.

Then you have that interiors design agency with your wife. How's that doing?

Yeah, good. My, my wife Tina is, I guess about four or five years ago launched her her own consulting side of the business specializing around residential and business interior styling, she calls it. She's not a trained interior designer, but she's more of a styler, a sty. And she, you know, brings that warmth and that experience into your home. So she's, she's doing great and you know, has a handful of clients that she works with a year. And in addition to the heavy lifting she does with our three boys that are 6, 8 and 10.

Wow. So my mom, she's quite good at interior design and she's retired now. So I had, and my brother and my dad, we had the idea to launch her interior design agency. So, and she's like in her 60s, she not too tech friendly. What would you recommend I do to get her launching? Because the Facebook ad side of it, I've got it. You know, I've owned various Facebook ads agency and fetching her clients and I would have that on autopilot for her. But then for her making plans, obviously she wouldn't draw these things, but we need like a visual on what she has in her mind. Right. So what software should, should she use for that and what recommendations would you have in me helping her to launch her interior design agency?

Well, is she only in person on site or does she always work or

does she also work with people remotely on site? Yeah, 100%.

Yeah, same same with Tasena. So I, I would you. Instagram really has been the main kind of promotion arm for her and, and of course the, the website has been, been that but I, I wouldn't, I don't know if I'd necessarily have like a software in mind because of what she's trying to do. If she's looking to get just a handful of clients, it's really just thinking about what, what she's trying to accomplish because for Tocina she's looking to get somebody on for like that three to nine month kind of road map because everything takes a little. Usually they're doing, they're doing a remodel at the same time. So then that's kind of factored in with the construction side of it. But with your mom, maybe it's just focusing in on what is the niche that she serves, her style. Building out that landing page and then you know, that meta ads will you know, get her traffic and then book essentially appointments that she could show up and, and show her her style.

And yeah, our Pinterest would be huge. Right. Like I have this new house here and we're, whenever we're seeking for design ideas, we, we go on there. So I, I guess popping ads there would, wouldn't be too bad of an idea. On the production side of things. I was thinking of like Dali or Mid Journey to prompt it the right way so that the client can see what their room would look like. Have you been using these AI technologies just to tell it, imagine a white room with a designer seat and you know, this beautiful view like so that it can give us images of the outcome that the interior designer is seeking.

Yeah, I, I've been, you know, talking through some of those ideas with, with Tocina and I think that that would be, I know there's a lot of things that you could do. We have not ve as much. We've been focusing on just driving leads and basically in person appointments for them, you know, because essentially her and the client have to get, you know, have a connection in order to then decide if somebody trusts her to, you know, facilitate a budget and, and a vibe in their home. And, and as I'VE learned it's such a, it's such a special thing. Obviously, it's your house, right? I mean, there's so much that,

that

you, you have to have that kind of friendship connection. So that's really been our focus versus the, you know, kind of the, you know, leveraging technology like that, what you mentioned.

Who knows? Maybe I'll take it as a side project and maybe I'll surprise her with the webflow website.

Is she in Mexico too, or.

No, no, no, no. She's in Montreal. Well, south of Montreal. You know, it's like a, a beautiful place in the mountain. Call it Estri. People also ski there. So the end customer would be people with cash. You know, people that would just see a designer as someone that can help them design their ideal space, a space in which I'll spend a lot of time in a space that will inspire them.

So one area that we would like to focus is targeting investors that have Airbnbs and helping them take their, you know, quote unquote, plain Jane Airbnb and, and take it up a notch with style and design and, and experience. I think that would be a pretty unique angle. I think the challenge that we're having there is just identifying who those, we can identify the, the actual property, but usually that's bundled in a group of investors and, and so forth. So that, that was, I think that's an interesting angle.

It is. Now, sports, you're a rugby player yourself. How have you brought that competitive and cooperative mentality to your business?

Yeah, for sure. I mean, sports played my whole life in, in different sports. Football and rugby were up at the top there. And, and all of that hard work that it takes to, you know, from practice to training to game day, all of that can apply to day to day life here in the business. And, and so for me, including teamwork and camaraderie and knowing how to work with others, I think all of those attributes that you learn in sports and team sports in particular can contribute to day to day life in the business. So that's been a big part of what, I guess my chemical makeup and I know for many others as well. But I've enjoyed, you know, sports as being a key part of my life and then of course, my business and rugby in particular has been a part of that. We're helping rugby grow in the US and with a handful of, of key rugby clients. And so there's a good amount of growth that's going to come with the sport over the next 10 years. And we're Excited that Maddox can be part of that.

Right then, for your goals list, what do you have on the personal level and on the business side of things, what are your objectives this year for goals?

Yeah, so I'm, I'm a big goal setter. I focus in around five areas of my life. Fitness, family, fun, finance, and fate. What's that? Fate, Faith. Yes. Thank you. Thank you, sir. Well, and I, and I also did them, I did them in the wrong order. It should be fitness, family, faith, finance, fun and those, those five categories. I go out there and set, set quarterly goals. I got my kids setting goals. You know, we go in and out of doing, doing really well and, and, and, and obviously going through different areas of growth in there and, and, but for, for me, those are the big things. But to answer your question more directly, fitness is a big goal for me. I've, I've been an athlete my whole life and, and the last five or seven years or so I've kind of gone in and out of being consistent with fitness. And so I really picked it up. I picked up my pace, if you will, and picked up my, my repetition in 2023. And so that's a big more between working out in the mornings, cold plunges, hikes with the family, etc, and then of course finance and, and growing Matic is always a, is always a goal for me.

Parenting. Any tips for me that's about to become a dad in less than two years.

You're going to be a dad in less than two years. Man, you got it, you got it planned out. You got, you got, you know, your future. You know my number one tip. And again, I'm going into my challenges where we're going into the pre teen years and there's other challenges. But my biggest thing that I think, I tell myself is just to be patient, Be patient with your wife or your significant other. Be patient with your kids. And, but on the contrary side of all that, set discipline and set boundaries. And my wife's really good at setting boundaries and discipline. And then especially when the kids are young because then they know kind of where they can operate and have fun in. But then the line stops there because they're, they're still young, they're still trying to figure things out. And then as our kids get a little bit older, like our oldest is now 10, you know, you can now start to have significant conversations with him and, and guide him, mentor him a little bit more. And it's not about just staying within the lines or the discipline. But so those, those two discipline and patience.

What about entrepreneurship and having them start their own little business and start making cash early?

Yeah, I mean, I, I, I kind of wish I would have done it earlier. I mean, in a way I did. I had my side hustle going for a little while, a little while. But I needed that experience at other companies to, to be able to give me the confidence to do what I'm doing. So everybody's on their own journey, everybody does their own thing, and that's what it makes everybody unique. And so. But the biggest thing that I think that I keep telling myself and what I hear from others is to do the things that you enjoy. That way you really want to wake up and it doesn't feel like a job. It just feels like something that you enjoy and you're building a brand and you're doing all the things that then make you unique and, and you'll find the right customers and clients that fit that.

There you go. Where can we find out more about you?

Adam in so I've got under Adam Lejenkop on website and social and then matic on same. Matic.com would be the number one spot to find us.

There you go. That was Adam Lejenkop and Charles Cormier for another CEO, wisdompodcast. Com.