Charles Cormier explains why podcasting works as a marketing tool. He covers four benefits: access to guests you couldn't reach otherwise, increased visibility, deeper connections with your audience, and sponsorship opportunities.
Podcasting works for four main reasons, guys. So first, you can get in touch with your dream clients, folks that would not accept normally a meeting with you. They will accept to go on a podcast because one picks their brains, kind of a period to chill and have fun. Second, they get the views. Three, they get the connections. Right. So they will accept the meeting with you. Second, you will get insights from them. Your audience will also get insights from them. That's why they will subscribe and potentially pay for your knowledge. And finally, you can get sponsors. So podcasts are quite amazing. They're. Yeah, literally a different funnel. I do outbound, I do inbound. But podcasting is this very special thing and hope that you guys can try it and see what you can get out of it.
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