YouTube Ads for Explosive Growth

7 Feb 2024 · 0 min

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Short excerpt from the YouTube video "YouTube Ads for Explosive Growth" (Charles Cormier, recorded 2024-02-07). Two speakers discuss ad investment and returns: SPEAKER A reports ~2.26x return on a $200k investment for their Adwords agency, emphasizes high lifetime client value and a 92% retention rate after three months; SPEAKER B observes that YouTube ads are harder than Adwords.

Questions this video answers

About 2.26x.

92%.

$200,000.

2024-02-07 (recording timestamp present in metadata).

So if you invest 200k, do you get a million back?
It's about a 2.26 return. So it's. Not everyone will close, but when they do close, it is very lucrative and we're looking for that kind of lifetime value of those clients. So we'll pay very handsomely for a client that will stay with us, because when it works well, no one leaves. Our average retention rate is 92% after three months.
And that's with the Adwords agency.
Correct.
Do you purely. Well, YouTube ads, to me is way harder than Adwords.