Rethinking Startup Highs & Lows: Cheryl Liu's Advice on Detail & Consistency | Founder Confidential

What's one popular startup phrase you'd like to retire or at least rebrand? The startup highs and lows. Every time I talk to founders, we, we talk about the highs and lows of building a company, and there certainly are many. A lot of the lows, it's just a bump in the road. It's just you missed your train. There's another one coming in 5 minutes, and every decision Every bad decision isn't going to take your company. So I would love to retire the— especially the lows part. Most underrated skill for founders: lowest level of detail. A lot of founders, you know, were expected to be very visionary, very high level, change the world. And we are. But in order to do all those things, I think we also have to operate at the lowest possible level of detail and be super in the weeds with everything that we do.

What surprised you most about building this company?

The level of consistency that's needed. You have to show up every day when you're down, when you're sick, when whatever things happen. Just showing up to bat every single day.