1-2-1 coaching... without the premium price tag

I've been looking forward to recording this video for a long time. I'm probably gonna have this dumb grin on my face the entire time because I'm really, really excited for finally be able to share this with you guys. So last week's video I talked about the problems with the coaching industry and how a lot of the models many coaches use. Not all to be fair, but many coaches use this model of really just trying to ascend people up to their really high premium, you know, 5, 10, 50,000 pound a year program. And the problem with that is it means many of the things that most people buy, like online courses, not entirely designed to give you all the answers. Like I said, not all coaches do this, but many do, especially those who are full time coaches, that's their main source of income. And I got a lot of feedback from that that really resonated. I had lots of people saying wow, love that video, really explains a lot. So I know a fair few had that experience but to be fair, not everybody has. And there's another problem that where we go the other way with this. Like many things in chiropractic, you can overcorrect and go the other way. And I want to talk about this partly because what I'm going to share with you today is I believe is going to solve all these things and it's going to be able to give you all the benefits of that premium, high level, one to one coaching without having to spend five, ten thousand pounds, whatever it would be for that there. But the way a lot of people go, and to be fair, this has been, my focus has gone okay, I don't have the budget for one to one coaching. I don't know of a coach that I could really trust sometimes. How do I know I'm not going to spend all that money and they're just going to try to make me do whatever they did and I'm creating a carbon copy of their clinic. A lot of people go, I want to do my own thing. So they go down the online courses route or the seminars route. And this is where I've been spending most of my time in coaching for many, many years now, is delivering seminars, online courses, online programs, this kind of thing, it makes it much more accessible for people budget wise and it allows you to take the information and do what you want with them. The problem is what it doesn't give you is implementation. It doesn't give you that accountability which is what one to one is really great at. You know, if you're meeting with me Every week. And I'm going to, hey, let's focus on this, do this for next time. How do you get on with that? You've got someone there to support and guide you all along the way. That's really powerful for one to one, but it comes at an absolute premium. So digital courses, things like this, many of you will relate to this. Not all to be fair, but I probably, I'm guessing at least 90% based on the stats that I've got and I've seen from others as well, is that you buy an online course, you do some of it, you get really into it and then life happens. You go, I can't really watch it this week. And then it starts to drop off and six months later you, you know that, you know that is sitting in your inbox. It's sitting on a tab that's been unopened for months. You're like, I should already get back to that course, I've spent all the money for it. But you never do. And life gets in the way and then you get onto the next thing. And if you're like me, you're often prone to falling into this traffic, multiple half done courses, or maybe you've even got some courses you've bought and you've never opened. I've done that. So this is the problem with the do it yourself thing is that you don't have that support. It's very easy for life to get in the way and things to drop off, but also you still don't get the help to actually personalize it and make it your own. That's what one to one coaching is supposed to do. Even though many coaches just tell you do it my way. Really what coaching genuinely is supposed to be about is helping you find the things that work for you, helping you to become the best version of you, not a second rate version of somebody else. Often doesn't happen that way, but that's the idea. And this is something that I've been struggling with for a number of years as a way to try to see if we can get the best of both worlds without having to charge an absolute premium with it going at the budget in most people and without it taking up time that frankly, as someone who still spends most of my time treating patients in my clinic, I don't have the time to give that to lots and lots of one to one people. And it means that only a few people really get the benefit. So there's different ways you can do this. There are group programs, there are, you know, like Certification courses, things that I've done, and those certainly help. It's made a big difference having live components to it as well. However, then you have to be online at a certain time. And I see a very clear difference in the people who make it to those webinars and how well they do and the people who, who don't. And often that's time zones. My availability is limited to a degree. I can only really do them at certain times a day and I'm often working with people in different continents. I've worked with people in Australia like there's no way that they and I are going to be on the same webinar at the same time there. So I've been trying to work around this and this is something that I've been diving into for quite a while now. I'm going to talk about something that a few people are going to roll their eyes out here for a moment because this is something I thought could be a solution and that is AI. And as many of you will know if you've been reading my emails for a while, I've been playing around with this for a fair bit. I've got a really good handle on what the tech can do and a really good handle on what it can't. And I think it's fair to say for many people the AI bubble is bursting a bit. Everyone got excited about I was going to free up all this time, do all these things, and then they're finding that things like Chat GPT useful certainly can save some time, can't really do everything they promised. And I have played around with this. Many of you remember I released the ethical report of Findings GPS that ran on Chat GPT. I basically gave it some content of mine and said, walk people through this. And the feedback for that was great. But it's a very, very small, very specific use case there. And trying to scale that up doesn't work. ChatGPT and similar platforms that they simply cannot digest the volume of content that would be needed to do what I wanted to do. So I've been spending most of the year looking around for other things. And this summer I found what I was looking for and I've spent all summer training this. So this is not just a chatbot like ChatGPT. This is what the people actually call it, a digital clone of you, which is a little bit creep. Think of digital mind. And basically I've spent all summer training this digital Chris, this digital version of me on all of my content, every course, every webinar. I'VE got the most part of a book I've been writing that's been given to it as well. Every YouTube video I've put together, every handbook, emails, all this kind of thing, Everything I ever put out there, the software tells me it's half a million words, which sounds about right because I talk a lot and I talk quickly but it has all the stuff I've ever put out there. It has learned that at a deep level it's not just like, oh, it can spit back quotes and phrases, it has spotted links through there and it is, it has tied it all together. It is much more like a mind versus like a robot that can just give one to one, you know, basic info back at you. And frankly I've been amazed. I honestly thought, when I looked into this I thought, well, it's never going to be as good as me. It's not going to be a real clone of me and a replacement of me. But if it can get us halfway there, if it could provide half the benefit of working with me one to one but at a fraction of the cost, that would really help a lot of people. And so I've been really working this, really training it, I've been testing it out with people, some long term clients and friends and people who know me and we all agree it's even more powerful than we expected. To be honest, I would say this is 80% as good as working with me. One to one. I've had people tell me that they cannot distinguish between my messages and this digital Chris's ones there and it has given feedback on things and it's even spotted some things that I went. I probably wouldn't have thought about going about it that way. That's really smart. So it's not quite as good as me and that it won't spot some of the higher level things, but it is far, far more accessible and far, far more available. Now the reason I can do this, like I said, is because I don't rely on coaching as a source of income. I'm a chiropractor, I run my practice, I love doing that, I love seeing patients. I never want to stop that. I don't want to stop working in here day to day, but I do want to help as many people as I can and to me that's what really patient centered training is about. And that allows me the flexibility to do things that other coaches who rely on, you know, their own, their high level clients to provide most income don't have the flexibility to do, which is I can put this out there and I can give this to anybody on my courses for no extra cost. I don't have to charge for it now. What I can't do is just give it away for free. Because the problem with it is that it assumes that you will know and be working on this. So without, without the course knowledge you currently do it. But now anybody who rolls in any of my courses is going to get access to this digital mime and I'm going to be opening up enrollment for the Happy Patient project again in the next few days. We're just fine tuning the last few things, making sure that digital me is basically integrated with things there as well. And I'll be opening up and now you will have one to one and not just like, hey, ask me your questions. It's not like a robotic chatbot. It will proactively check in with you. It will be able to say, hey, here's an email of stuff we talked about today. Here's the stuff you're going to work on for next time. You can ask it to simulate patient interactions. You can ask it to pretend to be a difficult patient who's not sure if they can commit or pretend to be somebody who isn't really sure if they need a scan or maybe they're going to see their gp. Make it really difficult, make it really easy, make it in the middle. You can be a simulator. You can give it a report of findings and it will give you feedback that is as good almost as the feedback I would give you there. You can have it create a study plan, you can have it quiz you on different modules. There's all these things that it can do. It's designed to act like somebody who is there as a trusted guide that a mentor, not just a little robot butler who will fetch information for you and answer basic questions there. So that's going to be going out in the next few days. I honestly, I've been blown away by how powerful it is. I did not think when we started working on this how effective it would be. And I'm so excited because now you can get all the benefit of that one to one coaching with me, but at a fraction of the cost. It's basically one to one coaching for online course prices. And I can only do that because, like I say, my income comes from seeing patients. I'm happy enough with that. What you will probably start to see is certain companies starting to use this technology now, but they're going to gatekeep it and they're going to basically the Free or the cheap ones to subtly upsell you. This is something I've seen in all the software out there because the software companies know that this is what most coaches are going to want, is you can say, hey, tell us your premium programs, tell us your other products and this can subtly sell it to people. It can, it can make them start to want it, it can kind of upsell them there. So there you're going to have these features in the ones that are low because that's how that essential model works. I'm not doing that. This has nothing to sell you. It has no information on anything you could buy because at that point, once you've got the course, that's it, you've got the course and now you get all the benefit of this one to one coaching. Funny thing is with this, I've had people who've worked with me one to one and use this, been blown away by it. So this isn't just, oh yeah, it was like chatting to you for a minute. These are people who we know each other very well. They know how I think, they know the insights I can provide and they're going, this thing is damn near as good. It is. It is very, very close to it as well. It's a little bit freaky if I'm honest. It even started giving good coffee advice. One of my friends tested it out, asking for advice as he was getting into coffee. He sent me it and I went, that's what I would have recommended to you. That's how powerful this is. It's pulled out little things I've mentioned about coffee on my YouTube videos over the years. And it has learned that. And if it can do that with coffee, imagine what it can do with communication. So like I say, this will be going up very soon. I've been teasing this for a while. It's been so powerful, but we're just, we want to make sure. I'm a bit of a perfectionist and my problem is I'm often by the time I've, I've actually implemented and built something I've been excited about, I'm looking at new ways that we can bring it on and if I'm not careful, it'll be something that I'm fine tuning and prototyping forever and don't release. And I want to get this out there. So we have had some delays that I realized that I've been teasing this for a while with a lot of people. I've been mentioning this for a good while. I want to share this with you. So that is coming very, very soon. Keep an eye on the inbox in the next few days. Those of you who are already members, who have bought the core program already, this is included for you for free. No extra cost. I'm just going to give it to you. And for anybody who's been wanting to take that or has been thinking about one to one coaching for a while, this is going to be available very, very soon. Like I say, for a free fraction of the cost of actual one to one coaching. So keep an eye out for that. Any questions on this in the meantime, do let me know. We'll go through all the details. Privacy is not a concern. The information is not used by anyone, sold to anyone used to train models. I only access it with your permission. No one else can. So a lot of the concerns people have with like chat GPT that's been removed. It's so much more powerful, it's so much more effective and I'm really looking forward to sharing that with you guys. So keep an eye out soon for some more info and I'll tell you then.