6 Ways to Make Money With AI Agents Starting From Zero - Ep. #343

So here's the deal. About 6 weeks ago, I decided to stop chatting with AI and just to start letting it work for me. Buy stuff, negotiate, build websites, fill out 82 contact forms at 2 o'clock in the morning. And then I kept a list of the stuff that actually made me money or saved me money. This is real stuff purchased with my own credit card. And today I'm going to give you 6 businesses that you can start this week with one of these agents. Most of them are going to cost $20 a month or nothing. And by the end of this video, you're going to know which agent to use, For what type of task, and you're going to have the exact prompts that I use. And in just a minute, I'm going to show you the spreadsheet that has 8 pool quotes that showed up while I slept. About halfway through, I'm going to show you an $11 website that's sending me leads for a machine I have never even seen in person. And at the end, I'm going to show you the one setup where agents talk to agents and I do nothing. I just watch computers talk to each other and it's weird. And I think is one of the biggest business opportunities in all of this video. So let's go. Okay, so way number 1, and this is the one that saved me $50,000, literally one prompt. So we're trying to build a pool right now in the backyard, and I told my wife, 10 quotes, babe, I want 10 quotes. And if you've ever had a big project done around the house, you know that getting 10 quotes from contractors is like brain damage. It's really hard. Like you're gonna have to reach out to 30 of them to get a quote from 15, and then you might only hear back from 10 of them. Maybe it's a pain, but The difference between 2 quotes and 10 quotes on a pool could be $50,000 or even $100,000. You guys know that pools, like a nice pool, can cost quarter million bucks right now. I don't have the money for that. We're not doing that. Okay? So 10 quotes is worth the brain damage. So here's what we did for 2 weeks before I started using agents for this, AI agents. We talked to 4 pool companies. They all wanted to come out. One guy spent 3 and a half hours at my house, literally. And I'm like, what? Bro, what are we doing? Take the measurements. We're good. And the other one's like, hey, oh, okay. Thanks for letting me come out, but come to my design center in Frisco, 45 minutes away. And after 2 weeks and talking to 4 companies, we had zero quotes. Not even a number, not even a ballpark number, which we kept asking for, by the way. So I opened up Muse, which is Meta's new agent, and I'm gonna get to that in a sec. And this is the first real thing I'd ever told it to do. I said, find every single pool builder in the Dallas-Fort Worth Metroplex. Here's my address. Here are the plans that I want. And yes, I use Claude for these plans. I don't know how to make plans. What are plans? I don't plan anything. Here's the survey to my house, 'cause I knew from these first 4 Yahoos that they were gonna ask for that. Funny story, the survey's 10 years old. I couldn't even find it. It was in my inbox. So I connected my inbox and it went back and found it. It found the one without the house on it and with the house on it. And then I said, go to every company's website and fill out the contact form. And if they don't have one, then get their email and email them. And then I of course connected it to my inbox, but I guess I already told you that. And then I gave it the message or like a prompt for the message. Here's who I am. Here's my address. Here's the exact pool I want. Travertine decking, 35 by 18 feet from 3 to 7 feet deep. There's a 23-inch drop from the back of my house to the bottom of my backyard. Remember, I had gotten 4 quotes from people in person, so I kind of knew what they were doing and looking for. I wanted to remove all this friction. Here's a picture of my backyard. I know you want to come out. I get it. I own a business too. I'm just not ready for that yet. I'm still in the discovery phase. Don't wanna hop on a call. I'm trying to save you time, save me time. Just want a ballpark and I won't hold you to it. I know it's subject to change. I just need a starting point. Because here's how this works. If I start with having 20 people come out to my house and wasting 40 hours of my time going to design centers, it's gonna take me tens or hundreds of hours just to get 5 numbers. And then I gotta look at their reviews. I gotta call referrals. Are they a scam? How long do they take? But if I start with a price, then I can look at reviews and then I can only waste like 2 or 3 companies' time actually coming out to my house or me going to their design center. Most people do it all wrong. They've got it reversed. So what I didn't say is, if you can't gimme a quote with this much info, then you don't know what you're doing because any real business owner can ballpark a quote. I mean, we have a business that builds sport courts in backyards. I have a tree trimming business. I can give a quote like that because we look at this stuff every day. Yes, pools are more complex than cutting down trees, but we're just talking about— but it's still not rocket science, guys. Okay. So Muse goes, all right, I found 43 pool companies. And I'm like, Muse, there's got to be a lot more pool companies than that in DFW. There's 9 million people. And he's like, all right, all right. I found 82 after like 5 minutes of searching. Okay, cool. There's probably still more, but whatever. We'll call it 82. Reach out to all of them. Cool. It opens a bunch of browsers in parallel so it can work faster. Done. All right, cool. Okay, now this is the spreadsheet that it made for me. Isn't that cool? By the way, Meta and Muse, they're not paying me for this. No one's paying me. This is just me talking about things that I've actually done. And what do you know? I wake up the next day and my inbox is flooded. Some of them are automated emails, some are not. And after 24 hours, I had 8 Quotes, 8. 2 weeks, many hours, 0 quotes versus 24 hours, 8 quotes ranging from $120,000 to $240,000 for the same pool, same design, same survey, same plan, same everything. 82 right there, there it is. And it logged all of them in this spreadsheet and it responded to all the emails. If they asked for a survey, it automatically sent it. If they asked what type of decking, told them travertine, and then it would log it in the sheet. If they gave me a price, it would log it. If they asked a question I didn't know the answer to, it would ask me first. And then it would send the email based on my answer, and then it would remember that answer. And then if someone isn't responding in 3 days, it automatically follows up. I didn't even ask it to do this. It just does it. Here's where the money comes into this for you, your money, your potential money. Pool consultants, that is a thing, charge thousands of dollars to do this for you. And I'm gonna get it done in like $4 in credits. Okay? Another way that pool consultants make money on this is they will charge between 3% and 6% of the total job to do all this research for you and to get the quotes and to assemble the info. That's like Between $6,000 and $12,000 that people make doing things that used to be tedious, but as of today are not tedious at all. There's business idea number 1. Okay, but it doesn't have to be pool. It could be anything consultant. You are now an expert. Congratulations. A month ago, 2 months ago, before AI agents were this user-friendly, yes, we were all still experts through ChatGPT and Claude, but those tools wouldn't go out and actually do the thing for us. Now they do. This is magical, guys. This is— I've been documenting this AI stuff for 2 and a half years and it just always exceeds itself. It still surprises me. So I tweeted about this, about everything I'm telling you, and people got mad. They're like, this is so disrespectful to those pool companies. And I'm like, you know what's disrespectful is getting 10 quotes and asking them all to come to me and to spend hours with me and stringing them along only to choose one of them. That's disrespectful. This is an asymmetric bet for them. This is, hey, spend 5 minutes reading my email and responding to it and giving me a number. Worst case, you waste 5 minutes. Best case, you get a $150,000 pool. Okay, I won't apologize to anyone for that. Yes, they're competing with more pool companies than normal. I would imagine most people get 3 or 4 pool quotes and they're used to competing with— any pool company's used to competing with 2 to 4 other pool companies and now it's 82, but they don't have to spend hours quoting everyone. They can spend just a few minutes. Anyway, it's an asymmetric bet for them and I'm doing them a favor and me a favor. So where's the business here? Here's where my brain went. I got commented on that tweet and this is what I was just referring to and it's like, I charge 4% to do what you're doing. That's $8,000. Okay, you're either out of business or you're about to be the most profitable guy in the industry because you can now run 100 of these things at once. This could be a whole website. You want a pool, you want a roof, you want a kitchen, you want a new bathroom, shower, whatever. You want to save $50 grand? Use my tool. Use my agent. You productize this. You don't know how to productize something? Ask it. Ask it how to build it. You don't know how to build code? No problem. Get a Replit account, connect Muse to Replit and say, hey, I don't even, I don't even know how to ask Replit to build me an app or a website. I don't speak that language. So me want app. It help people save money on pools. Log into my Replit and go build it for me, and then test it and debug it and test it as a user and browse it and tell me when you're done. That's a thing. I'm doing that every day. I'm building tools every day. I'm building more than I ever have because it's never been easier. Every single pool builder that replied to me, I'm now in a conversation with. And when I say I, I mean my agent Sean. I named him Sean. We'll get to that in a minute because that's the part. That actually blew my mind. Okay, let me back up real quick because I keep saying Muse and some of you are like, what is Muse? There's 3 agents I'm using right now. Here's a big 3. Grokbot, okay, by Grok, which is by X. So Grokbot, number one. Instinct, which is by some 20-something-year-old kid that has raised so much funding in the last 2 months. I think it's a $10 billion startup that's like 2 to 3 months old. I'll get to that one in a minute. And then Muse by Mark Zuckerberg and Meta and company. They each have their own kind of lane, and I'm gonna tell you about each one as we get into it. Muse first, since it just saved me 50 grand. Here's why Muse is my new favorite. I live in a Twitter bubble. I see all the new AI tools of the day. But last week I went to pick up my son from a pool party. Okay, shout out Carter's. And I'm standing around with these dads, they're in their mid-40s, they're not on Twitter, they're corporate guys. They use ChatGPT to look over an email or a contract every now and then. That's about the extent of it. I'm sorry if I'm offending you guys. You are my friends. I love you. But they don't know what vibe coding means. They're not building apps. And I'm over at this pool party and all they're talking about is Muse, how they're price shopping their groceries with Muse, or it's in their inbox, it's replying to emails from 'em. Their wife is doing meal planning with Muse, planning vacations in Muse. And I'm like, how'd you guys know about this? I thought this was just like a Twitter thing. 'Cause most of the Twitter tools that I learn about, my friends at church never hear or talk about. They've never heard of Grokbot, Instinct, but they're using Muse. And then I told my wife, babe, You should try this. And I tell her to try stuff all the time, right? And she's busy and she usually doesn't. It's fine. I love you. But I didn't hear anything back. No problem. And then last night she's like, oh yeah, Muse found cheaper ingredients for our dinner at H-E-B. I'm like, that's amusing. You're using Muse? And that's how fast she adopted it. And I'm not used to that. So here's my take. Here's my hot take. Meta touches half the planet. All right. I haven't checked the recent counts, but 3 billion daily active users, 4 billion. You got WhatsApp, you got Instagram, you got Facebook. Oculus, bunch more, okay? And I think they're gonna do to Muse what they did to Snapchat with Instagram Stories. And it's like, oh, Snapchat, how cute, that's cool. We'll roll that out to our 1.8 billion Instagram users, except better, fully integrated. Boom, billion users onboarded. You're already swiping Reels on Instagram and now you can just share a Reel straight into your Muse agent. Guys, that's a thing. They rolled that out like a week after Muse. Like Muse is now part of Instagram. It's like we're experiencing a mini ChatGPT moment right here, okay? November 2023, the world changed forever, right? Just like it changed when TikTok came out and when the iPhone was announced, right? I think agents are that big of a deal, or in Utah they would say that big of a deal. It is so transformative. It's integrated with everything. There's like different levels. There's like ChatGPT, cool, and Claude, awesome. Then ChatGPT or Claude plus MCPs, which are connectors, right? I want to ask questions about my bank account or about my email marketing software inside my Claude account. That is transformative, right? And then multiple connectors can talk to each other and that's very transformative. Agents are just next level. It's like, make the connection once, I will do whatever you want. Give me your credit card if you trust me with it, and I do. I'll go buy whatever you want. And it's not perfect. Muse can still be buggy with email. Sometimes instead of replying to the person that it's supposed to reply to, it replies to me. Sometimes it starts a brand new thread instead of replying in the existing thread, which is a little embarrassing. And sometimes it goes, all right, uh, I wrote the draft and you can send it. And I'm like, no, you send it. And it's like, I can't right now. I'm like, dude, grow up. So we're early, but it's early the way Instagram Stories was early. So I'm buying Meta stock. Not investment advice, but the rule of thumb for the whole video, Muse, you wanna use for anything that touches Meta, any Meta product, Facebook Marketplace, Instagram, Facebook groups, Meta ads. It's extra seamless if it's a Meta product, extra frictionless. And then most Google products, it's very friendly with as well. Gmail, Google Workspace, Google Drive, everything. If you're doing stuff on X, like real-time or outreach on like business stuff on X, it's gonna be Grokbot for sure. I'm sorry, Google. I don't like Gemini at all. But it does work really well with YouTube and Google products. But that's probably the only thing you'll hear me mention about Gemini here soon. I'm just not using it. It could be amazing. I'm just not using it. Okay. But Gemini is really good at reading YouTube transcripts. So pick the agent that lives where most of your work is. One more thing before we go on. Here's a prompt that you should steal. Go to whatever AI you use the most, Claude, ChatGPT, whatever, and say, tell me everything you think you know about me. I'm going to give your output to a different AI tool so we can get caught up to speed. This would be the 80/20, right, of who Chris is. And it's gonna spit out this master prompt about who you are, how you work, what you're building. It's gonna reference chats that you had a year ago you forgot all about, what you're building, what you hate. Then you could paste that into Muse or Instinct or GrokBot and say, here's who I am. What ideas do you have for me? How can I use you? Man, it's gonna have a lot more ideas about you than you have about yourself. That one prompt is how I got going on all 3 of these in like an afternoon. Okay, this is way number 2 of using these tools, the garage machine. So since Muse is a meta product, I figured where are all the best deals and all the best subcontractors? Facebook Marketplace, right? Not on Thumbtack, Angie's List. Those are expensive ones, guys. If I, if I need a quote for something done at my house and a dude pulls up in a lifted wrapped truck and a guy walks out wearing a flat bill hat and Timberlands, it's like, nope, you're expensive. You're not actually gonna get your hands dirty. You're gonna hire someone else. I wanna hire The guy that you're going to hire. You want to find that guy? He's going to be on Facebook Marketplace. Okay. So I had my buddy go into my garage, take pictures of everything. I just kind of referenced this that I wanted to sell and upload all of it to Muse. And I said, list all these on Facebook Marketplace, do the pricing research first. And I mean real research, like not what is a dresser worth, but what is this dresser worth in this condition, in this color within 30 miles of me? Yeah, that much. And then list it. List all of these, just pictures. That's it. Title them how they need to be titled, price them how they need to be priced, description, all of it, categories, condition based on how it looks, answer questions, negotiate. And here's the rule. Every day that it gets 3 inquiries or less, drop the price 10%. Unlimited. Because guess what? If people aren't reaching out, it's too high. Period. End of story. Supply demand economics 101, right? Until someone says, I'm coming to pick it up and I have cash. Boom. Everything's listed. It's responding to people. It's negotiating back and forth. It's tied into my calendar. So it's like, hey, John's coming over at 4. He's got $75 for you for that tennis racket. I'm doing nothing. Sometimes I'll even put it outside my door and say, hey, I've got a Ring camera. The racket's outside. Put the cash under the mat or Venmo me. Here's my Venmo. Venmo me when you see it and you see that it's not a scam. I've yet to have anyone steal from me. But then this goes both ways, guys. Flip it around and use the tool to buy. I needed a skid steer. So I had to go find skid steers on Facebook Marketplace. And if you don't know what a skid steer is, it's like a Bobcat, right? Reach out to the sellers and negotiate back and forth. I needed tires for my son's old truck. Actually, I had my son do this one. I was going to do it for him. And then I'm like, you know what? Let's teach him how to use an AI agent. I showed him, I took him out there in the driveway right there, about 30 feet away and said, here's how you look at the tire size. 270/55R18. Cool. Go to the prompt. Say I need 4 tires, 2011 Tundra. Here are the tire sizes. Not the cheapest, not the most expensive. Good traction in rain. Good warranty, either Discount Tire or Costco. Make an appointment for me. Here's my card. Pay in advance. Here's my calendar. Book an appointment. Tell me when I'm driving to Discount Tire or Costco. Boom. Did it. Showed up, got new tires, and I taught my son how to use an AI agent. And then spray foam. So I needed some spray foam repairs done upstairs. It's kind of not easy to find a spray foam contractor in the first place. And then especially one that does repairs or like patchwork. He's got a bust in his drywall. It's a mess. So first quote I got, The old way, the old school way of talking to humans was $12,000, and I didn't know anything about spray foam, but that just felt like a lot of money. So I told Muse, go to Facebook Marketplace, find spray foam contractors within 30 miles of me, message them and integrate with my calendar Thursday between 1 and 4, add the calendar events when they're coming to quote it. Don't give them my address until they ask for it. Like you can see that they're a real human and they're going to come to me. The first quote That came back through Muse was $1,200. $12,000 the old way, $1,200 right now. Why did it find like the better person? It's just a numbers game, right? The more quotes, the better price you get. And here's a side note tangent, guys. Maybe I'm just getting old. I'm almost 40, but the older I get, the more I realize that price and value don't have a lot in common, right? I got a $900 Milwaukee pole saw and I never buy Milwaukee stuff. I'm a Ryobi guy. I'm cheap. I'm like, you know what? I'm gonna use this thing a lot. Let's get the best one. It sucked. It sucked. I had to return it. So I know it's like easy to say, well, you go with the cheapest guy, you're gonna get the cheap— yeah, usually it's cheapest guy is pretty crappy. But aside from that, I found a lot of expensive guys that are pretty crappy too with regards to quality. So that's why you just need a lot of quotes. So 90% less for the same job. Okay, so what's the business here? Well, every neighborhood has someone who's downsizing, moving, cleaning out a parent's house, and they don't want to deal with Marketplace. Nobody does. There's Viral reels out there with people rolling up in a car and saying, hey, is that Stuhr for sale? Yes. And then they drive off because that happens, right? People are already paying consignment shops. I've got an episode about that linked in the show notes, 30, 40, 50% to deal with that. But now you can be the consignment shop with no shop, with no tediousness. You take the pictures, can't really get around that yet. You could even actually take one big video and then upload the video to Muse and it can look at the frames and it can kind of extrapolate pictures from that if you wanted to. But whatever, take pictures, give the agent the 10% rule that I told you, and take your cut when the cash shows up. And then on the buy side, you can be the guy who gets your neighbor 3 spray foam quotes in an afternoon. Okay, let's talk about agentic dropshipping, right? New dropshipping scam just dropped. Not a scam. Yes, dropshipping has a bad reputation, but it is a real thing. So this is way number 3. And I'm doing this one this week. So I planted a bunch of fruit trees in the spring. And a bunch of them died over the summer because we went 2 months without rain. Even though we watered them, we lost like 15 of them. Nectarine, plum, peach. It's a shame. I feel terrible. But now's the time to replant because in Texas you want to plant fruit trees in the fall so they can have as much time as possible for the roots to get established for when the summer hits again. So the thing about buying fruit trees online is that you don't do it on Amazon. Okay. It's a tree, oftentimes with a pot of dirt, right? It's a literal tree that comes in a very tall, skinny box. There's not one website for fruit trees. There's a bunch of random hundreds of random obscure nurseries that said, yeah, we'll sell online. They've got a, you know, a website from the '80s or something. But some are selling bare root stock. Almost none of them have up-to-date inventory counts. Some sell them by the thickness of the trunk, the caliper, some by how tall they are. Some have leaves, some don't. And the pricing is all over the board. Like if I want a Santa Rosa plum tree that's 6 feet tall, one of them might be $30 and one might be $180. It's crazy. There's no consistency. So I get a list of all the trees I want, upload that list to Muse and say, hey, here's the planting zone I live in, which it already knows because it knows my address. Here's everything I need. Go find the best price on every single one of these and buy them. And if you think that like Santa Rosa plum isn't good because you just can't find a good one, then sub it out with Methley plum, right? I know my fruit trees, but this would take me 2 hours by hand. And even so, I'm not going to find the cheapest of all of them. I'm not going to look at hundreds of websites, but my agent will. Now, where's the business here? Well, think of any industry that's fragmented like that. There's way more than you think where shipping is a pain or expensive or oddly shaped stuff, refrigerated stuff, frozen stuff, kayaks, right? Paddleboards, weirdly shaped, like things that are alive, fish, bugs, chickens, chicks, mealworm casting. Like there's some weird stuff you can buy online. In industries like those, pricing is all over the place. Because nobody's comparing, nobody's price shopping. So imagine if you could own such a beautiful domain as fruittrees.com or trees.com, right? You don't own any trees. You list every fruit tree that has ever existed in the history of the internet. It's a clean website, massive selection, and your price is gonna be like 30 to 60% higher than the lowest price your agent can scrape. Then you find, you know, you have Instinct or Muse or Grokbot, go find me every single live oak tree for sale on the internet and put it in this spreadsheet, right? Or every single tree. It'll take a lot longer, it'll take a lot more credits, but it'll do it. And then you take the cheapest one, right? For the size, for the caliper, whatever, and you mark it up. Someone buys from you on your website, remember agentic dropshipping, you don't have a warehouse, you don't ship anything, nothing. You don't even need APIs or connections or tie-ins to all these websites. Those websites don't even need to know that you exist or that you're buying from them. You're just another customer. Your agent will say, oh, Chris@fruittrees.com just got an order for a pomegranate tree. On average, those are about $60. This random place in Athens, Georgia sells 'em for $34. I'm gonna mark it up 60%. I'm gonna go to that website. I'm gonna put in the customer's name and address that they just gave us. I'm just gonna put it on their website, buy it for $34. We already received, I don't know, $60, $70 for that tree. Have it shipped, done. Oh, what if it doesn't arrive? What if they're outta stock? Yeah, stuff like that's gonna happen all the time. Your agent is monitoring your inbox. If the supplier emails you and says, hey, that tree's outta stock, Then it knows to go find your customer and say, sorry, that tree's outta stock. I just refunded you in full. You don't need to intervene at all. It will do all that. Someone do this. Trees are just one example. There's so many other examples, hundreds, thousands. I'm calling it agentic dropshipping right now. Everything I just outlined would've been way too efficient to be profitable even 4 months ago. One person could not run it. Now one agent can run it or multiple agents. Who cares? Doesn't matter. We're talking about, oh, is it gonna be $5 a month or $50 a month? It's all fugazi. It's all pennies, right? Rinse and repeat that in any weird category. Okay, way number 4, the $11 website plus Grokbot. I have an $11 website that's sending me leads and I built this one with Grokbot. So let me tell you about Grokbot. About 6 weeks ago, I started using it because everyone on Twitter was talking about it and I loved it and it was slow and it was clunky, but I still loved it because it was magical. This was the first time an AI didn't just answer me, it did stuff. I had it talk to my Zapier account so it could build zaps for me. I had it watch my DMs and my comments. I had it log into my Replit account, which is a vibe coding app. And fix my projects. It goes to the website, tests it, finds a bug as a user, fixes it, tests it again. I had it build me a list of every massage therapist in Dallas-Fort Worth that gets mentioned the most in 5-star reviews. Why? I don't know. I don't, I never used it. I was just curious, right? Never even did anything with it. But GrokBot wasn't the first agent. There have been agents for a couple years, but it was the first popular one, in my opinion, right? The first user-friendly one. And guess what happens to first movers? They get shot. Right? The soldiers on the front lines, those are the first movers. You don't want to be on the front lines. Okay. It is clunky. You get logged out. It spinning wheel of death because it thinks you're a bot because you are a bot. That stuff happens. But if you live on X or if you want to build programmatic websites, it works beautifully. It knows everything about X and what's happening on X in real time. But then I had it start building websites. Let me show you an ugly website that I'm actually quite proud of. This is the first website that I ever built with an agent. I've built websites with like AI tools before, but like I had this agent build it for me. Laredocrainerental.com. Sponsored. This video is sponsored by Laredocrainerental.com. It's not, but this was my $11 website. Grokbot built this. I've never rented a crane. I barely know what cranes are. I've never been to Laredo and I've already gotten 3 leads from people that want to rent a crane from me in Laredo, Texas. One lead was a $3,000 lead. One was like a $23,000 lead and one was like a $9,000 lead. Okay. Within a month. That's not normal. So here's how I did it. I used a tool to go find cities that had more demand than supply for certain services. And it said, Laredo, Texas needs more crane rental businesses. It's like, okay, cool. Laredocranerental.com. Is that open? Is that taken? No, it wasn't. Of course it's not because we need more crane rental businesses in Laredo. So I took it. So I had this tool find where I should build a website. And then I had it buy the domain for me with my credit card. And then I had it build the website. And then I had it add it to Google Analytics, Google Search Console. I get it SEO-friendly, AEO-friendly, whatever you want to call it. Everyone's going after dentists, HVAC, plumbing, roofing, electrical, because those are sexy and they're high ticket. But that's exactly why you should ignore them. Because everyone's thinking about it. They're all building and selling stuff to and for those guys. But I'm thinking about stuff that nobody else thinks about. Let me show you another pretty website that I bought. BrownsvilleShowerDoors.com. You better believe that in Brownsville, Texas, there is more demand than supply for people to install shower doors. And I used GrokBot to find that out for me. And the reason I bought that $11 domain is because 5 to 10 data points were telling me, yeah, there's more demand than supply. The Google Map Pack only had a couple businesses listed for this, and those businesses didn't even have many reviews, and the reviews weren't even great. A lot of people were searching for it, clicks were cheap, so it's like, huh, let's throw $11 at this plus $2 or $3 in tokens, and you'll start ranking in no time. And let me show you. You already guessed it. Every Monday, it sends me this list. So look at this. On Monday, it said, "Hey, congratulations! Brownsville is number one organic on Cancelas de Baño Brownsville." I think that means Brownsville shower doors in Spanish. I don't know. Laredo is number three organic on Renta de Grúas Laredo. Oh man, my accent's terrible. You get the idea. These sites are starting to rank, and I get a report automatically every Monday telling me how they're ranking and where they're ranking. And then leads start coming in. Really, really cool. September 28th, I was ranking 14th on Google for shower doors Brownsville. October 5th, I was ranking 10th. Some went the other way. One went from 5th to 8th, but they're moving and it's an $11 bet. And the crane rental site got leads before it even had real traffic somehow. These are from industrial guys from out of state. And the question everyone's asking is, all right, how do you find someone to actually do the work? Great question. Here's what I did. And you got to lead with the vernacular. The vernacular. I had my buddy call basically the only crane guy in Laredo with any web presence, and I read him the lead word for word. It went just— this is verbatim. Hey, I need a quote for a crane rental that comes with an operator to assist with lifting utility transformer components. We're talking about lifting 20 to 30 feet, items between 500 and 10,000 pounds, 5 to 6 days. I'd love your hourly rate, overtime rate, fuel surcharge, and any other fees. So now the owner on the other end of the line is like, all right, this guy knows what he wants. He speaks my language. And then I go, so What I just read to you is actually a quote that came in on my website, laredocranerental.com. And he's got like red flags, yellow flags going off like, oh, what? But whatever. I'm just gonna talk through all that doubt that he's probably having in his mind. One problem, I don't know anything about crane rentals. I just, I'm just an internet marketer. And I was getting signals that there was more demand than supply for crane rentals in your area, which would make sense because you just told me you're booked 3 weeks out. So do you want this lead, by the way? Here's her name. Here's her email. And he's like, what's the catch? And I'm like, no catch. Got a bunch of tools that tell me when there's more demand than supply. You're like the only guy here. So I put up a website and yeah, I'd like to charge for these leads one day, but that's not today. For now they're free. All I ask is that you tell me how they go. Do you close them? Were they good customers? Whatever. So that's the pitch. That's the no-brainer offer. Hey, I have free money for you. Are you interested? And over time it becomes like a highest bidder thing. You spread the first few leads around, see who closes, and then it's exclusive. to one guy per site. So let's say they pay $800 a month, which is in the range of something like this. 6 months in, you see they're getting a lot of leads. You go, hey, I gotta bump it to $1,200. You're getting too many leads. And if they're like, no thanks, then they're not bluffing. Then it's like fair market value. Like it's not worth $1,200, at least to them. So you either have to go back to $800, which is embarrassing, or go find someone else locally to pay $1,200. Okay. Way number 5, the outreach machine. This is a big one if you wanna actually get clients. So let's say you want to do AI consulting. By the way, playmakersai.com, it's my business. I'm teaching over 300 people to do AI consulting and AI implementation. So book a call with us, with my team at playmakersai.com, because there are going to be millions of AI integrators and consultants, and you should be one of them because they're making a lot of money. Okay, now that we're on with that pitch, AI consulting, AI implementation is helping small businesses integrate and set up AI. Everyone I know in Playmakers who gets their first customer gets it from their circle, their sphere of influence, their uncle, guy from high school, hairdresser, whatever. That's always gonna be true because it's based on trust. If you think of a trust scale from 1 to 10, your mom's a 10. She's a perfect 10 in more ways than one. I love your mom, right? Hopefully she's a 10 on the trust scale. My mom might be an 8, but that's another story. Love you, mom. Your high school math teacher, maybe a 4. Cold DM is like 0.5, right? So the math teacher is 4 to 8 times more likely to close, to buy from you than a stranger? Of course he is, right? But there's only so many people you know, right? We only have like 500 Facebook friends on average, the average American, right? The average human. But with an agent, you can reach 100,000 strangers in the background while you work your network, your real network, people that you actually know. It doesn't have to be one or the other. Do both at the same time. Now, everything I'm about to describe has been possible for a year or two, but only if you wanted to undergo Brain damage. Okay. OpenClaw, Hermes Agent, buying a Mac Mini. I have one right there. Okay. There's literally a Mac Mini on my couch because it is outdated now. Setting up a virtual computer, going into your terminal, stuff I know almost nothing about. Tedious, annoying, whatever. It's never been this frictionless and it's only gonna be more frictionless tomorrow, which means there's only gonna be more competitors to you tomorrow, right? It's a double-edged sword because other people are gonna catch on. But if you're reaching out to the right kind of a business owner, I think we still have years Before this is saturated, if you're reaching out to the right type of business owner, which I'm about to talk about. So here's the 3 steps. I had Claude help me write the prompts, and I would do this whole thing in Muse if I were you. Full prompts are in the description. Step 1, lead sourcing. Totally passive. Tell Muse, go through Google Maps for one niche in one city, preferably a city near you, and filter for 4+ stars and 50+ reviews. No booking link built into Google, and the owner never replies to reviews. All of those things must be true. Think about what that tells you. So four stars, fifty reviews. Okay, average four-star rating, fifty reviews in total or more. They've been around for a while and they're good. Nobody's replying to the reviews, so they're not sophisticated. They're sloppy on the front end, and on paper, that's a perfect client. Then the agent will call the business after hours to see if it goes to voicemail because a missed call is an easy pitch. Then it fills out the contact form on fifty different websites with a number that you control, and it tracks who replies within twenty-four hours. So it's just filtering out the perfect. Client for you so you're not pitching imperfect clients. The ones who don't reply are your best leads, and it can watch Facebook groups and Nextdoor for posts that are like, anyone know a good plumber? And then it will log which businesses get tagged in posts like that the most because those are guys that have more demand than they can handle. Put in the prompt, walk away. It takes hours, but you don't touch it. It's fine. We got time. Step 2, the audit. Everyone who made it through the filter gets a one-page audit. With the response time that they had. It's like a grade. Your leads are taking a test they don't know they're taking. You're auditing their booking process, their reviews, the site speed, Google Business Profile gaps, and then it's scoring everything 1 to 10. So let's say you start with 100 gutter cleaning companies in Omaha, Nebraska, and you wake up to 9 audits. 9 businesses were big enough in revenue to be able to afford you and sloppy enough in processes to need you, right? So you only have to pitch to 9 customers that are most likely to say yes instead of 100 that will probably say no. Now at this point, you take over. You get a Loom account for free. Minutes, videos up to 5 minutes are free, and you don't need to be longer than 5 minutes. In fact, it shouldn't. No one's gonna watch it that long, right? Open the audit on the Loom video. You got your big, bright, beautiful face in the bottom left corner. Talk through it for 3 to 7 minutes. Here's what I see. Here's what I'd fix. Don't know what to say? Doesn't matter. Claude will tell you what to say. You get a $20 teleprompter app on your phone and you have Claude write a script. You just read it verbatim. Here's what I'd fix. Walk 'em through the audit. And before you record it, have the agent go find every way to reach that owner. Cell phone, LinkedIn, Facebook, email, Venmo, Strava, whatever, anything, their address, whatever. So you know that the Loom will get seen. If you're lazy, skip the Loom and just have the agent send the audit, right? Less effective, more efficient. Step 3, the demo. You want to have Muse or GrokBot build a working demo for that one business, an AI receptionist. A missed call text back booking page. And if you don't know how to build this stuff, A, Cloc can do it for you. B, I got a bunch of videos in my playlist below about how to build this stuff step by step by step, sharing my screen and everything, right? It's going to put in their logo, your potential client's logo, their prices, and then a what-if comparison. So Mr. Gutta Cleaner, if you're getting 4 leads a day now and they're worth $39 each, what happens at 6 leads a day? You have to make some assumptions, but the assumptions is the magical part because every assumption you get wrong, and you will get a lot wrong, Gives the owner a reason to reply and correct you. Actually, my leads are not worth $39. They're worth $13 because the close rate is— whatever, bro. You're on the phone. I win. So it doesn't matter if you're right, you win. If you're wrong, you win. But niche, let's talk about niches, niches, whatever. I know I always say, pick a niche that you know, something that you like, something that you have experience with. If you deliver pizzas, you build Legos, doesn't matter. We all have a niche that we know, we love, we're good at, whatever. Yes. That is true for your whole business. Yes, if you are going to go all in on a niche for your business, pick something you know you like, is scalable. But for getting your first customer, that's a different story entirely. When an agent is doing the work, you don't have to be efficient with your time. You can be industry agnostic 100%. Go to Google Trends, type in plumbing, roofing, HVAC, electrical, and then compare those Google Trends lines with something like spray foam installation, spray foam repair, right? Shower door repair, shower door installation. It's not even close. Plumbing still has tons of demand and it will always have more demand than shower door repair. Of course it will. I'm not saying it's, it's gonna be as popular as plumbing. I'm saying that no one's thinking about stuff like that. So there's less competitors reaching out to those business owners. Go wide and go weird. And one more, if you really trust the agent, which I think you should, give it a card. I use Mercury and in Mercury you can spin up an agentic credit card with limits on it in one click. And honestly, agents don't even want to spend your money right now because they're nervous about the liability. They're always asking permission for stuff, which I kind of hate, but I understand it's necessary. The agent will find the 9 businesses that are most likely to say yes, audit the 9, and then send each of them a box of pears from Harry and David with a note or a gift basket. Or, you know, that way we're like combining unscalable things, real life in-person things with scalable agentic things. By the way, here's a little quick challenge. Okay, here's a quick challenge. If within a week of this episode going live, if one of you watchers or listeners does exactly what I say and use an agent to go find a customer that will pay you to implement AI into their business as I'm describing, use these steps as I'm describing, within a week of this going live, I will Venmo you $500. So show up in the comments, say that you did it. We will reach out, we will get proof. I will Venmo you $500 and I might even have you come on the podcast. So how about that? How about that? I'm gonna pay you to get paid by someone else. Double win. Okay. Way number 6, we're gonna sell the agent himself. So my buddy Brandon connected Muse to his inbox and on a whim he was like, hey, check my entire inbox and find any class action lawsuits that I'm eligible for and file them for me. It found 8 and he's already gotten about $200 back. Okay. Some of these pay out through Venmo and he thinks there could be another $2,000 pending. So I did the same thing. Here's what mine said: Seven settlements found, every deadline passed. The painful one was the Disney YouTube TV one. The deadline was four weeks ago. They emailed me a reminder with a filing code. I didn't do it. It found two I'd filed deals years ago. Those paid two emails that looked like settlements. Yada yada yada. So I didn't make any money from this. My friend Brandon did, but it offered to set up a watch so that the next time one gets flagged in the news, it's going to go search my inbox and find it. For me. Free money, found money. Okay. Now here's the business. Brandon's mom, actually Brandon's mom is a friend of the pod and she's the bomb and I met her in person and you are awesome. So I'm actually rethinking what I'm about to say because she probably will do this, but let's just pretend that she's not because I want to keep talking about her. She's not the type of person that's going to think to ask Muse about class action money in her inbox. Okay. But if she saw an ad for a free app that finds all the class action money out there and it took a little cut so she didn't have to risk anything to use it, She'd sign up today. Or if it was a $10 app and then you got refunded, if it found at least $10 worth of class action money, it's basically free. No risk to the user, right? People like that would sign up. She doesn't need to know that Muse is underneath or that there's agentic workflows running the whole thing. It just works. Okay. I know a guy that built something like this. Phone call reminders for people with ADHD. There's no app, there's no website. You just call a number and say, hey, remind me to take my pills at 10 o'clock tonight. And at 10 it calls you. It's like, well, it's no different. iPhone has Reminders app, like their alarms. It just works great for some people. Some people want that intrusive phone call to be the reminder function. Planner is invisible and it's not in front of your face, but phone call, it's pretty intrusive. So he built this on GrokBot. Is it a billion-dollar company? Yes. It's actually not. I'm just kidding. I don't know. I don't know how many people use it or buy it, but it's a real thing that people will pay for. That he built with Grokbot. And here's a cheat code for picking what to build. So take a company that's already winning in a space and have the agent reverse engineer them. So go look at the Meta ads library, and if you don't know what that is, you don't need to. Just ask your agent exactly what I'm saying and tell me what their ads look like. Are they video or static? What countries are they shown to? Go look at their backlinks, pull their website from their web archive year by year, and tell me what changed over time. Agents are perfect at this. You're gonna get 14 years of hard lessons. In like 15 minutes. So last thing, and this is the one I teased at the start, the agents talking to each other. And this is where the third one comes in, Instinct. Okay. Instinct is interesting because there's no app. It's all done through iMessage or WhatsApp. You just text it. And on the surface, that sounds limiting, but in actuality, as long as it can text you a link, you can pretty much do anything through that link. So when I look at my pinned contacts in iMessage, I have my wife, my kids, Nick, some guys at church, chief of staff, YouTube guy, and Instinct. It's one of the top 9 people on my phone. The limiter is that It's one big, long, forever chat. With Grok, Bot, or Muse, I can split things into different projects or chats, but with Instinct, it's all one thread. And these things already get confused even when they're separated. So I use it the least of the 3, but it did the single coolest thing in this whole video. So I built a website and I made a video about this about a month ago. Some of you guys probably watched it in Replit called wardwaivers.com. And it's a website so people at my church can sign liability waivers. for activities without the paper, right? It's super cool. I love it. It's a free tool. If you need people to sign liabilities for you, you should go use it. There's no downside. Vibe coded in Replit. It worked, but it was not secure at all. It was a perfect example of move fast and break things. I tweeted about it. Thousands of people went there and the support emails started coming in. They all said the same thing. How secure is this? Like, who's looking at my kid's allergy information? I'm like, oh crap. Yeah, I could see your kid's birthday right now. It's probably not good. I need to fix that. I need to make this secure. Isn't there something called encryption or something? So here's what I did. Remember, I'm not technical, but Claude is. I screenshotted all of the support emails, gave them to Claude, and said, how do I make this app secure? This was in the same chat that had been helping me prompt Replit to build this app. How do I make this app secure based on what these people need? Claude wrote me a master prompt. Then I handed that prompt to Instinct and said, log into Replit. Claude is your boss and I am Claude's boss. I don't want to intervene unless I absolutely have to. You can publish updates without asking me. Encrypt the app. I don't want to be able to see signatures or names or medical history or activity names. I just want to see the names of the leaders, my users, and their emails. That's it. Okay. And then I had Instinct log into Claude. So Instinct was the middleman between me, Claude, and Replit. Claude is the one doing the technical prompting for Replit, and then Instinct is copying and pasting that, adding its own AI, and then pushing it through to Replit and then publishing when it's ready to go live. I did nothing. I just sat there and watched them talk back and forth. Really interesting. Like over 300 people are using that tool right now. I don't make any money off it because it's, it's free forever, but it feels really good to know that it's positively impacting lives and helping with, you know, liability issues. And there's no bugs that I know of. Yeah, used to be called onlywavers.com. Some people didn't like that. And honest to goodness, I didn't even think of that other only website when I built it. So I changed the name to Ward Wavers. That one-two punch combo was a magical moment for me. Okay. Instinct or Muse or GrokBot plus Claude plus Replit or plus Claude Code, right? A lot of people use it. I don't. The agent does all the clicking and the copy pasting. Claude does the thinking. Replit does the building and you do the describing in your own Words, how you understand the world, it's gonna translate it into a technical way. Mind blown. That is how I'd build any of the 6 things in this video. And a couple housekeeping things so you don't get stuck. So Kevin on my team, Kevin Bell, shout out, keeps every skill that his agents learn in a private GitHub repo. You don't need to know what that means. Okay? Just put that into a prompt. Every Friday, the agent pulls the week's contacts. It writes any new skills it thinks he'll reuse and pushes them there. Muse, Instinct, Grok, it's all pointed at the same repo. So he's never locked into one agent. Then when the next agent drops, he just points it at his brain, the repo. Do that this week. If you feel behind right now when it comes to AI, you kind of are. Everybody is. So if everyone is, then none of us are. If you're watching this video, I guarantee you what you just learned in this video puts you in the 1%. Did you guys know that this report just came out that said only 2% of American households are paying for AI? 2%. So if you're paying $20 a month for ChatGPT or Claude or whatever, or Replit, You are in the 2%. You are on the cutting edge of these tools. So are you behind? Yeah, because it's moving so fast. But if everyone's behind, you're not. You're actually ahead. So how's that for a contradiction? So have your agent send you a weekly email. Here's who I am. I don't care about these random tools that seem to be like gimmicks or fads. I want to know about the level ones out there. Grok, Gemini, OpenAI, Anthropic. What did they ship? What are people building on top of them? Who is the up-and-comer like Instinct or Replit? How do these things apply to me and my work and my business? So here's the thing I keep coming back to. I got 82 pool builders to reach back to me. Actually, not everyone did, but most of them did. 8 of them quoted me and more of them quoted me since then. I have over 10 now. And every one of them that replied is a business owner I'm now talking to. That's the whole play here. It's like I'm pitching them To pitch to me, or they're— you know what I'm saying? Am I the customer or am I the salesman? I'm both. And all of us need something done from a handyman, something. Have them come over to fix your drawer and then pitch them. Okay, so what am I doing now? I write back to the 81 pool builders that I'm not choosing. Might as well write to the one I am choosing too and say, hey, did you know that an AI agent sent you that email? That wasn't me. Now they probably know they get emails written by ChatGPT, but no, that wasn't even sent By me. That was sent by an agent. Like, what? Yeah, we can do this for you and your customers. I'll show you. The quote is the lead, and you got it while you were shopping for something you were already gonna buy. That's the cold outreach. It feels natural. The business came to you. Fun fact, my agent's name is Sean. When I was 10 years old, I kept a journal for about a month, and my kids found it a few months ago. It turns out I always wanted to be named Sean, S-E-A-N, because I love 007 GoldenEye, Sean Connery version, the best. So Now there is a Sean in my life. It's my agent. Guys, I just picked up my son from school. My car drove me there. It drove me. I didn't touch the wheel. I've got AI agents out the yin yang working for me. Cost me like tens of dollars a month. I just want to shake people that I walk by on the road and just like tell the world, I'm not an AI expert. I'm an expert in testing things. Test everything except drugs. You can just do things. I'm an expert in being a beginner. That's what I'm an expert at. So if that makes me an AI expert by default, cool. I'm an AI expert. You're an AI expert. We're all AI experts. This is the most asymmetric bet of the century. Okay? Worst case, you spend $2 in tokens and you learn something new. Best case, one of these pays your mortgage or makes you fabulously wealthy. All 6 prompts, the lead sourcing filters, the audit prompt, the master prompt trick, they're all in a free doc in the description. If you want me and a few hundred other people to look at your version of this, check out playmakersai.com. Links down in the description. And drop a comment with which of the 6 that you're gonna try first. I'm gonna read them all. Yada, yada, yada. You know the drill. Go let a robot do your chores. I love you guys. Thanks for hanging out on the Koerner Office. Bye.