A short transcript excerpt from a YouTube interview between Chris Larsen and an entrepreneur named George. Chris prompts George about escaping the feeling of being trapped after building a $20M-a-year business; George recounts a 2018 turning point when he developed the 'buyback time formula' to regain freedom by focusing on core strengths and delegating other tasks.
$20 million a year business. And you just described it as having built a prison around yourself. So what are, you know, if you open your book and you read it, George, you know, what are some of the things that you've instituted and then ultimately, you know, have taught a lot of other entrepreneurs now to move from the prison to back to the freedom that you sought in the first place of being an entrepreneur?
Absolutely. Yeah. Oh, yeah. In 2018, I was ready to like sabotage my business or do something not very smart. And I called a friend and, and that phone call was like the, the foundation of the blueprint, you know, the buyback time formula that we're talking about now. High level. The conversation was, look, you're good at something. Stay doing that because that helps the business grow. This other stuff, yes, it's very important, but you should not be doing it.
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