The Offer Is the Category: How to Write the Book Only You Can Write

Welcome back, revenue writers, to the Revenue writers Podcast. I'm your host, Chris Stanley, and I'm sitting here traveling on my sailboat, so you might hear some distant slapping of waves or sails flying in the breeze. But, you know, I wanted to talk to you guys, so here I am. All right, today I want to continue the series we've been talking about and building your power promise. We've talked about how you lay out the problem and choose a problem that your book or your writing or your, you know, your product is going to solve, and that you must establish this before you write anything. That's most important thing, especially with the book, but really when you write anything. So now I want to talk about how you offer a solution to the problem. So we're spelling out power, the power promise, and P is the problem. Now we're the offer of a solution. And so what you offer as a solution is basically your category you're settling into. So let me give you an example. There's the problem might be, hey, my girlfriend doesn't like my beard. Right? Okay. My girlfriend doesn't like my beard. All right, so now there are several different offers of a solution you can have to this same problem. You could say, hey, I offer razors and tips on how to shave. You could be writing a book about that. Or you could write a book about electrolysis and how it's something men should consider so they don't have to shave so much. Right? But you could also write a book, completely different category of book, and say, how bearded men can find girls that love beards, seven days or less, or something like that, Right? So your solution could be you get a new girlfriend, or it could be you could learn how to shave, or it could be electrolysis. But whatever you choose, your author of a solution is the category you're now putting yourself into. And so this is very important because we think that we know the problem and then there's the obvious solutions. But the way that you choose and the easiest way to write a book with a powerful offer of a solution, the best way to do it is however you solve the problem yourself. Sounds really simple. But sometimes we try to go way outside of our skill set, our experience and our expertise and our life stories and find something completely different, like, oh, you know, I'm going to start talking about how to. To pitch LinkedIn to other people and how to be a LinkedIn expert. Well, is that how you built your business? You know, like, you want to zero in on how you solved a problem yourself? Your offer of A solution should be a solution you have already experienced and done for yourself. If you do that, writing your book is so much easier. It just flows naturally because you've already done it, you know the steps, you have stories to it, and you can honestly and accurately predict timeline of which you can solve a problem. What I see people struggling with, myself included, when we go to write a book, we are not super experienced, we have not experience the solution fully or we don't know the answer ourselves yet. That's what a book takes months or years to write. But every book that I have written, my best selling books have all been written the least amount of time. Well, the biggest bestsellers that my top three books have been written three days or less. The ones I struggled months to write and I've spent months and years writing books are ones that I didn't know the answer to. I had to go do research, I had to figure it out, I had to test, I had to think, I had to write and rewrite. And a lot of times those books aren't near as good because there was no clear cut answer or direction from the beginning. So you want your book to be easy to write. You want your writing to point and resonate with people. You choose an offer of a solution that you've experienced yourself and you can give it honest timeline. All right, until next time.