The Future of Marketing Is Agent Swarms — Chris O’Neill of Growthloop Explains #AI #b2bmarketing

Historically, first step was to remove and automate the entire end-to-end process. So that we've done that. And that's really well received. And that's where we got our start. Now it's about infusing AI at every one of those steps and having a supervising agent to basically make sure that these swarms of agents are actually working together in unison, consistent with the guardrails, consistent with governance practices, so it doesn't return garbage. So essentially, We have this mindset of an end-to-end process we're trying to automate. And now AI allows us to do each step of the way better in some meaningful way. And then in the fullness of time, we see with humans in the loop an end-to-end process. So that's really what this is about. And we're really delighted with the early results. I want to be equally clear though, like we have a long way to go. These models are incredible and they're They're advancing at an unprecedented rate. The slope of the improvements is astoundingly great, and there's way more work to do to basically boost the quality of each one of the steps, whether it's the audience agent we have or our journeys agent or what— there's literally a dozen-plus of them that we're experimenting with right now, and we're never gonna— we're not gonna rest until the quality continues to exceed anything even imaginable with humans doing the same task.