A short coaching segment by Chris Peterson advising salespeople to send a polite "breakup email" once they reach their pre-determined point of no return with a prospect (e.g., after repeated unanswered outreach). The breakup email states this will be the last contact, leaves the door open, and often prompts a reaction from prospects who then re-engage.
So what do you do when a customer doesn't call you back or email you back or whatever the form of communication is? Well, in answering this, I'm going to assume that you've reached the point of no return. Meaning if it's prospecting, maybe you've reached out to them for 12 months and you've decided after 12 months, if there's no response, you're going to move on, or you're following up on a quote maybe, and you're going to follow up four times and then. And then you're going to move on. Whatever that point of no return is, I'm going to assume that you've reached it. Do not just stop contacting them. Do one more thing. Send them a breakup email. In a breakup email, what I want you to do is simply let them know that you'll assume that they're not interested in working with you and this will be your last form of communication. Now, you do it in a polite way, right? And you leave the door open, but you let them know, boom, this is it. Usually what will happen if someone responds back and says, hey, I'm sorry, I've been slammed. Can we get back together after the new year? Or can we get back together after the month end or whatever it might be? Never. Just stop contacting somebody, send them a breakup email first and break up with them.
