Top candidates aren't on job boards. They're taking courses, workshops, and certifications. Recruiters should source talent from educational platforms where motivated professionals already gather, not from LinkedIn or Indeed.
If you want to find the people who are the best fit for your organization, we assume they're looking for jobs. So pretend I'm looking to hire a computer technician. The search that my best candidates will be making, we assume, will be jobs for a computer technician. And you'll see the classic suspects: ZipRecruiter, Indeed, LinkedIn, and so forth. But the best candidates are not looking for jobs. They're looking for education. They're looking to get smarter in what they do. You'll see here's all these educational institutions, these different groups that are gathering together. This is where the best candidates are. Great leaders know that great talent is always looking to get better at what they do. Great talent is looking for a great education. Go where people get educated, and that is where you're gonna find the best talent to hire from.
