A well-known brand can charge double for the same product. Ringling Brothers sells circus seats for $125 while the Big Apple Circus charges $50 for nearly identical performances at the same venue, because people trust the familiar name.
Familiar means safe, and Ringling Brothers, as a result, can charge a premium. For Madison Square Garden, the main venue where Ringling Brothers performs, they get $125 for the premium sick ticket. Big Apple Circus, the number 2 competitor, for the exact same seats, the exact same venue, and the almost identical performance, can at the most get $50 a ticket.
