A silent brainstorming method where participants write one idea, pass it left, and riff on what they read. Eight people can generate 40+ title variants in minutes, building naturally on each other's work without the noise of group discussion.
Creativity, we have some great exercises to brainstorm. The reality is when we're working remotely or disparately, we have to work in our tunnels. But when we come together, we can tackle a big topic. We've created book titles. I remember Kelsey walked us through an exercise, which is a great brainstorm. You take a piece of paper and you give it one piece of paper to per person, and it's a column or kind of sheet. And say the brainstorm is around book titles. You write down one book title on your sheet and the person to your left writes one title. So each sheet now has one title on it. Then you pass the document to the person to your left and they look at what the prior title was and they riff off of it, right? And you pass it around. It's this silent brainstorm, but there's this natural expansion, right? And so we came up with 8 people, 8 times 40 or maybe more titles and variants, and one of them became our book title. Yeah, it is really cool creativity.
