Most people don't want to be rich, they want control of their money. The speaker's new book splits the goal in two: first, assert authority over your finances almost immediately using Profit First principles, which 1.2 million readers say worked within minutes. Then build wealth over time.
So that's why I wrote this book, is to give people authority and control over money. I don't know if people want to get rich as much as people want to have financial independence, and that richness may be an outcome. I think, though, some people are misguided saying, "I want to be rich," without the understanding of financial control, financial discipline, and therefore the wealth just goes in one hand and goes out the other, and panic ensues. I really think people want that authority, control, discipline, security. It's huge. By all means, amplify it. So the book does it in those two stages is how do we get that authority and control? And you can get it literally overnight. I'm not saying you're going to get rich overnight. You'll start asserting control overnight. With Profit First, and again, who's counting 1.2 million readers? We have voluminous amounts of data indicating that people get a sense of economic control within minutes of deploying this.
