Christie JungeA Plus Solutions Inc. · CEO | Profit First Professional

🐦 How to Access Your Market #smallbusinesshacks #growyourchannel

2 Jul 2024 · 0 min

Watch on YouTube

0:24

In this short instructional clip, the presenter explains a simple yet powerful market‑access strategy: people tend to associate with others who are similar to them – “birds of a feather flock together.” By recognizing the visual and behavioral cues that group similar customers (e.g., plumbers versus attorneys), you can identify where each segment gathers, dresses, and acts. The speaker uses two side‑by‑side images to illustrate the contrast between the two professions, then emphasizes that marketers should position themselves in the same physical or digital spaces where their ideal customers congregate. The core takeaway is to focus outreach efforts on the environments where like‑minded prospects naturally meet.

If you want to gain access to your market, just remember that birds of a feather flock together. I show you two images. Identify who the plumbers are, who the attorneys are. All right, here's the first picture, and here's the second picture. Yeah, you guessed it right. These were the attorneys. These are the plumbers. Remember this: people like people like them. Birds of a feather flock together. They will dress the same, they'll act the same, they'll gather in the same spots. That's where you need to be.