🔎 How to Sell to the Cool Kid #smallbusiness #growyourbusiness
4 Jul 2024 · 0 min
0:15
In this brief segment, the speaker advises entrepreneurs to pinpoint the "cool kid" within a group—someone whose style and choices are emulated by peers. By selling to this influential individual, the entrepreneur leverages the cool kid's trendsetting power to set standards and drive broader adoption of their product or service.
