The author of Toilet Paper Entrepreneur discovered an unexpected audience: mothers starting businesses. Women kept calling to say his book helped them because he doesn't pander, just gives straight advice on building a business with limited resources and emotional complexity.
I got a call from a mother once I had my books out there of one of these students who had purchased the Toilet Paper Entrepreneur book but left it at home and never read it. So the mother of this student started flipping through it and was like, "Oh, this is pretty good." She called me. At first, I rejected the thought that a mom entrepreneur would want my book, but by the second or third person calling or contacting me via email and saying, "You wrote your book for me," I was like, "Oh, my niche has found me." I thought it was college students. It's mom entrepreneurs. I asked them, it was fascinating. I said, "This book is admittedly a little soft mark. Why would you resonate with this?" They said, "This is the first time a male author is not pandering to the female audience. I'm like, wow. I'm like, I didn't even really realize guys do that. Why would anyone pander? An entrepreneur is an entrepreneur. And as I learned, no, a lot of male speakers intentionally or otherwise pander to the audience. Like, oh sweetheart, you can do this. Good luck. You got this. They don't mean it. But I believe in female entrepreneurs. I believe in male. I believe in entrepreneur, period. I asked also, I said, well, why would you consume books? And the common feedback was, I'm starting a business because my children are in school now. And this has always been my dream. My partner, often a husband, at home is a verbal supporter, like go for it, but an emotional detractor like, "But you're screwing us. Go for it because it's your dream, sweetie, but there goes our vacation money. You're killing us. I got to fund you." So they're like, "The male counterpart is in this weird duplicitous kind of relationship with me. I just need someone that believes in me and can give me support and guidance, and your book's doing it."
