Christie JungeA Plus Solutions Inc. · CEO | Profit First Professional

Is Money Your ONLY Business Goal?

28 Jul 2026 · 1 min

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In this motivational talk, the speaker challenges entrepreneurs to examine their true purpose and sources of happiness beyond financial gain. She argues that while money is necessary to sustain a business, it should be viewed as a facilitator rather than the ultimate goal. Rejecting the 'greed is good' mentality epitomized by Gordon Gekko, she emphasizes that lasting impact, caring for the community, and using entrepreneurship as an expression of personal identity are the real drivers of fulfillment. Money remains important, but it is not the primary source of happiness.

Chapters

Entrepreneurs need to get really raw with themselves about what is their purpose and happiness source outside of the money. Yes, you will find ways and you need to generate money to sustain the business components and where money is a facilitator. It's a means to the end. It ain't the end. I didn't understand that when I was younger. I thought like Gordon Gekko from Wall Street was like, he's a hero. Greed is good. Total nonsense. It's a total lie. Impact is good. Caring for your community is good. Using entrepreneurship to express who you are is is good and the money is important, but it's not the source to happiness.