Christie JungeA Plus Solutions Inc. · CEO | Profit First Professional

Listening To Your Customers Empathetically-Recession Response

19 Apr 2020 · 1 min

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1:04

In this concise motivational monologue, the speaker urges businesses to continue selling responsibly during a recession rather than giving away products for free. The core message is that fair, empathetic listening is essential to sustainable sales. The speaker highlights a common mistake—salespeople waiting to talk instead of truly listening—and introduces a simple "three‑breath" technique: inhale, exhale, inhale again before responding. This pause forces the seller to slow down, genuinely hear the customer's needs, and signal acknowledgment, thereby fostering trust while still meeting the business's obligation to sell. The overall tone is encouraging and pragmatic, emphasizing responsibility to both customers and the business itself.

Chapters

I see businesses right now giving everything they can to support their community, which is a wonderful thing, but they are giving it away freely. And the problem is those businesses won't sustain. I want you to realize you have an obligation to still sell in this market, but you must be fair to your customers as much as you're fair to yourself. That's the key. The foundation of effectively selling, particularly in this market, is empathetic listening. It's always been listening. They say the reason we have two ears and one mouth is so we listen twice as much as we speak. But most people mess up the listening part when they sell. In fact, they're just waiting their turn to talk. So there's a real simple strategy you can use. It's called the three breath technique. Next time you're listening to someone about their needs, before you respond, inhale, exhale, inhale again. You don't have to be that dramatic about it. And then respond. What that will force you to do is to slow down and truly listen. Plus, because you're taking pause, they see that you're acknowledging what they're saying. So go out there and sell. You have responsibility, but sell the right way, empathetically.