Mike shows off papier-mâché letters from Etsy that spell out names during presentations, inspired by Dale Carnegie's idea that people love hearing their own name. He also recommends two books: SEO for Growth by John Jantsch and Rise of the Youpreneur by Chris Ducker.
Welcome to Mike's Likes, after-hours edition. That's me as a kid. Yeah, it's getting a little late here. I had to come in for a sound check for a presentation I'm doing, hence all the lights are on. Check out the new lights up there and everything. But, uh, while we're waiting for that to be queued up, I wanted to share a little thing with you. These letters, uh, you may notice if you watch my videos, they change because they are, uh, simply interchangeable, and they are not wood. They're papier-mâché. Now here's the deal. I got these on Etsy. Sadly, I don't remember the source, but if you just type in, you know, printable letters. But I store them in here. You'll see I have the letters and numbers. So if I need to pull out some H's, there's my H. Boom. And I can spell anything. This is really good and impactful if you're presenting to a client or prospect or doing a keynote to have their name up there. As, uh, I think it was, uh, not Anthony Robbins, it was, uh, Dale Carnegie. Dale Carnegie, who said the sweetest word in any language is someone's own name, or their own phrase, or their own company name. All right, let me tell you about the books I'm liking today. Sorry about all the lights, there's not too much in your face. First one, John Jantz, this is SEO for Growth. If you are a marketer, and we all are this is the book to read. It's just a very simple how-to book. And when I say read it, I listen to the audio because John narrates it and I just think John's a great presenter. The second book I'm gonna surprise you with right here, it's Chris Ducker's book. It's called Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business. I actually did an interview with this gentle lad just a few days ago and it'll be on Mic Up in Your Business. Just really insightful of how an expat starts a business, returns to his home country, and the business continues to flourish in his temporary home country. And you can do the same with Youpreneur, not necessarily the travel part, but just build a business that doesn't need you there. All right, that's Mike's Likes, light edition and after-hours edition. It's a double bonus just for you.
