Christie JungeA Plus Solutions Inc. · CEO | Profit First Professional

Mini Business Lesson | Don't Be Left Waiting

21 May 2021 · 1 min

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In this brief monologue, the speaker observes a street scene where traditional taxis sit idle while rideshare passengers wait for their Lyft, using this visual to illustrate how demand can shift away from legacy services toward newer offerings. He argues that businesses must recognize and capture these shifts in customer demand, or risk becoming obsolete. The speaker references his book "Surge," which expands on the concept of demand movement as a major growth opportunity, and urges listeners not to remain passive while market dynamics change.

Chapters

There is a tough lesson to learn here. I arrived a few minutes ago. Those cabs are just sitting there. My Lyft will be here in about 2 minutes. The passengers that are waiting here, all waiting for the rideshare, and those cabs haven't moved. Unfortunately, it's just the reality of business. Sometimes products or services we offer expire. The demand shifts. There's a movement. If you capture that movement, you will win. If you ignore it, you're in trouble. Not that I'm trying to pitch my books, but if you read Surge, I talk about the shift in customer demand and how it's your greatest opportunity. Don't be stuck waiting.