In this motivational monologue, the speaker addresses small‑business owners and coaches who feel uneasy about promoting their products during an economic downturn. Using a conversation with a friend who coaches on profitability, the speaker illustrates the fear of being seen as opportunistic when credit‑card companies push debt while genuine solutions exist. The core argument is that if a product or service truly outperforms the competition and can help customers quickly, the provider has an ethical responsibility to market it, especially in tough times. The speaker frames marketing as a community‑service duty, urging listeners to step up, out‑market “the bad guys,” and care for their community rather than retreating out of guilt. The talk ends with a rallying call to “kick some ass” and sell confidently.
Chapters
I just finished my last call for the day. I got a Zoom set up there and we just wrapped up our call and I got to share something with you. You have a responsibility here as a small business owner to out-market the competition. Here's the deal. I was talking with my friend and she does coaching in profitability, both for our home lives, so fiscal responsibility at home and in our business. And she said, I'm really nervous about marketing. I don't feel comfortable. I don't want to be opportunistic, particularly in these weird times like this. She says, I don't really know. I should push forward. And, and that's when I said, let me ask you something about your product. Is it better than the competition? She said, yeah, it's so needed. She was— in fact, credit card companies are marketing and pushing more debt right now. They're encouraging people to take on more debt for immediate pain relief for the long-term agony of being overburdened with debt. She's like, my product fixes this. I can help people in weeks to improve their situation, even in times like this. And she goes, "I can't market it." Well, damn it, she has to market it. If you have something that's better than the competition, if you have something that's a better service, you have a responsibility to market it. If you're afraid of marketing, this is not the time to step down. It's the time to step up. I mean, if you have a product or an offering that's better than the competition, if you can care for your customers right now better than anyone else, Damn it! Market it! You have an obligation to market it. You have an obligation to outsell the bad guys. You're one of the good ones. Sell, market. You're responsible for that. It's the only way we can care for our community. All right? All right, small business owner, let's kick some ass.
