Christie JungeA Plus Solutions Inc. · CEO | Profit First Professional

Overcoming The Tinge PT 1

21 Nov 2021 · 0 min

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0:20

In this segment of the video “Overcoming The Tinge PT 1,” the speaker introduces the concept of “the tinge,” which describes a common customer objection that arises when a service provider’s estimated preparation time is significantly longer than a competitor’s promise of a faster turnaround. The speaker explains that customers may react negatively, questioning why the provider needs more time. To counter this objection, the speaker advises having a clear, reasonable explanation—emphasizing quality and proper execution—to justify the longer timeline and maintain credibility.

Now you are gonna experience the tinge, and what I call the tinge is when you tell a customer, you know, it'll take us 5 hours to prepare this or 10 hours to prepare this, and your competitors are saying we'll get done in 2 hours. Your customer will say, well, hold on, everyone else says 2 hours, you say 10, that's horrible. You have to have a reasonable explanation for it, saying, well, we want to make sure we do it properly.