A nail salon with a six-month hiring freeze tries a different approach: charge $20-$50 for a workshop teaching manicure techniques. Attendees who pay to learn are already interested in the skill, making them better candidates than people who just see a help wanted sign.
Right over my shoulder here is a nail salon called Pink Sunday Nail Salon. And maybe you can't really see, but they have an advertisement in there. It says, now hiring, looking to bring on board someone who's a nail technician or nail specialist. And that sign has been up there for maybe 6 months. So I presume it's not working. I want to give you a tip that they could follow, but I think you could follow too. And simply this, don't say you're looking to hire someone. Say, learn how to service your nails, to paint nails, to do the different procedures like the manicures and so forth they do. Go on an educational event and charge people to come. Say, you know, earn $20 or for $50 the process. But then the people who show up will be candidates for employment because inevitably the people who are interested in something will always seek to learn more about it. And some of the people who want to learn more aren't necessarily looking for a job in the moment, but they'll be inspired by what they learned and maybe want to get a job from you. So instead of putting an ad out to hire, put out an educational event.
