Promises Best Practices PT 1
19 Nov 2021 · 0 min

0:17
Under-promise, over-deliver: set realistic but ambitious expectations, then beat them. This builds credibility and differentiates your business from competitors who overhype what they'll do.

Under-promise, over-deliver: set realistic but ambitious expectations, then beat them. This builds credibility and differentiates your business from competitors who overhype what they'll do.
Under-promise, over-deliver. The biggest way to improve a business is not by getting better on your deliverables, it's actually by improving your promises. Setting promises that are on the outer side of reason and then beating those promises.